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A collection of content to help your liveshopping and video commerce journey. Dive into social commerce with shoppable video.
Engage, delight customers with shoppable video & livestream on your website, leverage social media and seamlessly sells.
Social Commerce - Liveshopping - Shoppable video
Learn how to elevate your Instagram live streams with 3rd party software with the Live Producer or other solution —unlock professional features using OBS, Streamlabs, or eStreamly and more for captivating content.
Ecommerce solutions streamline online buying and selling. They cover website development, payment processing, and management, creating a shopping experience.
Live streaming expert Stephanie Garcia shares her top tips for creating engaging video content: craft attention-grabbing hooks, prepare detailed run of show plans, get creative with audio/visual cues, and repurpose each show into multiple pieces of content.
Livestream shopping, also known as liveshopping, has exploded in popularity in recent years. While typically associated with B2C social commerce platforms, one company is pioneering liveshopping for B2B wholesale fashion.
Social Commerce has exploded in popularity over the past few years. For retailers and brands, it provides a fun and engaging way to showcase products and connect directly with customers. For shoppers, it makes buying more entertaining and interactive.
Several video commerce platforms have emerged as leaders in this exciting new space. Here are some of the top shoppable video platforms to watch in 2024:
Ecuadorian retailer TIA is at the forefront of omni-channel retail marketing, blending physical stores with digital commerce. As Digital Marketing Manager Carla Paladines explains, TIA meets rural communities where they are comfortable shopping, whether in-store or through social commerce initiatives. By localizing its digital approach, TIA provides an excellent model for retail marketing strategies that connect with all demographics.
Learn how to build a thriving brand community online. Podcast host Nicolas Baillache interviews Alan Perrottet of Decommerce for tips on delivering value, owning your platform, empowering superfans, gamifying engagement, and leveraging blockchain. Get actionable insights on community commerce in this blog.
In today’s digital-first era, livestream shopping is quickly gaining traction as a dynamic and interactive e-commerce model. Knowing the Top 4 questions to ask when evaluating livestream shopping solutions is crucial for any brands considering a new software solution.
By merging entertainment with real-time purchasing, liveshopping offers an exciting avenue for businesses to connect directly with consumers. In this blog, we’ll discuss the top three questions you should consider when evaluating a livestream shopping solution.
In a rapidly evolving landscape where AI technology has been met with skepticism by a majority of Americans, how do you face these concerns and maximize the advances in technology
In this episode of the Live Ecommerce Podcast, I spoke with George Huff, CEO and founder of Opal, about the major challenges large brands face in coordinating content across channels and geographies.
George provided fascinating perspectives on how AI could augment human creativity and ideation in the future of marketing. But he cautioned that brands need to carefully consider the ethical implications of AI-generated content.
As an example, Target leverages Opal’s platform to produce an astonishing 300+ pieces of social media content every single day. Keeping content aligned across topics, campaigns, channels, and regions at that scale is incredibly difficult without streamlining workflows.
According to George, Opal acts as the “middle management” layer for complex marketing organizations. The platform connects strategy and execution by providing governance, workflow, and collaboration tools. This enables consistency and rapid iteration crucial for high-velocity content operations…
Learn how B2B brands can use shoppable video and live streaming apps to engage prospects and customers in a digital-first world. Expert Pam Negoro shares insights on differentiating from webinars, experimenting with new approaches, and forging personalized connections via interactive live shopping.
Kara Goldin, founder of Hint Water, shares her entrepreneurial journey and advice for overcoming doubts and obstacles.
Kara’s story provides valuable insights for entrepreneurs looking to turn their vision into reality. Her advice on persistence, validation, and storytelling can help founders overcome obstacles and connect with consumers.
Kickstart your live shopping with confidence and professionalism using these expert tips. From engaging visuals and background music to interacting with early viewers and ensuring technical readiness, learn how to create a positive and seamless viewing experience from the start. Consistency is key; with practice, your livestream introductions will only get better
In this podcast, host Nicolas interviews Emily O’Connor Keefe of ContentWriter.com on how AI is impacting ecommerce content. Key insights: Trust and accuracy top concerns with AI-generated product info that could cause returns. AI tools lack original thought and human connection compared to writers. Long-form buying guides need expertise. Emily emphasizes the premium on authentic writing to build customer trust. Finding the right balance of AI efficiency and human insight remains vital in ecommerce content.
Facing the lens can feel like staring into the abyss for many. But here’s the twist – the abyss stares back with opportunity. Whether you’re tentatively speaking your day’s plans into a video journal or boldly diving into the real-time realm of live streaming, there’s a powerful transformation waiting for you on the other side of that fear. With every push of the ‘record’ button, we’re not just capturing moments, but also harnessing confidence. Dive into these three methods, and watch as the camera, once a foe, becomes your trusted ally.
Unlock the secrets of effective liveshopping with our all-inclusive playbook guide. From creating the ideal environment to real-time engagement strategies, discover how to captivate your audience and amplify sales. Step into the future of interactive marketing today!” 📹🌟
How integrating shoppable short-form videos and UGC into your e-commerce strategy enhances customer engagement, builds trust, and boosts SEO.
In this riveting season finale, we bring together four luminaries in the live eCommerce space to unpack the transformations we’ve witnessed over the past …
Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. …
In this captivating episode of the Live eCommerce Podcast, we are joined by a leading authority in partnership marketing, Sven Radavics, co-founder of Intribe.co. Sven …
Shopping has evolved with endless purchasing options from websites to virtual experiences. But how do brands offer the best experience? Read on for tips.
Welcome to this episode of our podcast, where we sit down with industry leader Doug Weiss to discuss his extensive experience in both commerce and …
Videos are one of the most engaging forms of content. While it’s tempting to add shoppable elements to videos, sometimes it can turn away your audience.
Try eStreamly at No Cost – Get Your FREE Trial Here In this episode of the live eCommerce podcast, retired Marine turned live shopping …
In this episode, we speak with Joe Gagliese, co-founder of Viral Nation, an influencer marketing agency that has worked with some of the world’s …
How can you skyrocket the results of your live shopping channel by establishing co marketing partnerships and collaborating with non-competing brands?
If you’re an e-commerce business owner, you know that data is crucial for understanding your customers and making strategic decisions. But what about creativity? Special …
Videos are an essential part of any effective content strategy. Amid all the technology and data-driven approaches, let’s not forget about keeping the human element involved.
Special guest Brittany Berger is a content marketing consultant and the creator of the Content Remix Method. She is bringing her knowledge to the eStreamly Social Commerce Community. She helps and teaches small businesses how to use content repurposing to get off the constant content treadmill and avoid content burnout. Brittany discusses the advantages of reusing live shopping event videos for social media and marketing. We address the appropriate length for a live stream and the value of having a content strategy that focuses on results.
Special guest Ashley Scorpio is a seasoned digital strategist with a proven track record of driving significant growth for agencies, startups, and brands. With over a decade of experience in traditional and digital marketing, she is a performance marketing expert with a technical specialty in social media advertising, focusing on new customer acquisition. We brought her to eStreamly’s Social commerce community to share her knowledge and deep experience. Throughout her career, she has managed millions of dollars in digital ad spending that helped launch and scale household digitally native eCommerce brands and publicly traded SaaS companies. This episode begins with an overview of Nicolas’ and Ashley’s experience and key takeaways from ShopTalk Vegas 2023.
Emma discusses content marketing and building strong connections with your audience. She explains the different definitions of live shopping, from in-app shopping to shopping from a social media post, and emphasizes the importance of converting viewers into paying customers. She also outlines the Ninety Five Media method, which involves setting goals, creating a strategy, executing that strategy, and analyzing data. She stresses the importance of data in marketing and explains why it is crucial to look at data on a weekly basis.
Does it feel like you’ve been spinning your wheels, trying to create engaging, entertaining, and impactful live video content, with little to no success? Are …
While Switcher Studio focuses on live video production and as a plugin for Shopify, CommentSold is a full e-commerce platform specialized in live selling.
Special guest Ethan Kramer is the CEO and Founder of EK Creative. In two years, he’s grown from a handful of clients to generating …
Special guest Eric Melchor is Personalization Geek for OptiMonk. He has gone from 0-40,000 users in just a few years and have over 500 five-star …
“People want to do business with people, and live shopping is just that.” Special guest Carla Titus is a finance expert with over 15 years …
With the rise of shoppable video and livestreams, you may ask yourself What’s In It For Me (WITFM) and what should I implement in my video commerce strategy.
To rate our podcast “5-stars” on Apple Podcasts or Podchaser please scroll to the corresponding instructions below. All other platforms do not have ratings or …
Live shopping has become increasingly popular. But deciding to host a show is just the beginning. The real magic happens when you promote it effectively.
Special guest Drasko Raicevic runs UpLevelMind.com, a coaching program and a podcast of the same name. His specialty is healing the human behind the …
“If you need to see instant results, jump into ads.” Which is most effective for your business: organic traffic with SEO or social media ads? …
Special guest Wyatt Harms is a leading industry expert in Live Shopping. He led BuzzFeed’s go-to-market strategy for Live Shopping working with the United States’ …
Bambuser and Firework are two different video-sharing platforms with different features and target audiences. Which one would be best for you?
Special guest Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo …
“You get people to trust you when you share vulnerably. Anytime you can let your personality come through, people will want to root for …
Blueprint is key to success. It outlines elements of production, from script to product highlights …. Your shoppable livestream show will run smoothly.
“Being live is a high-pressure situation so you have to be prepared and ready for it.” Special guest Sarah Williams is a seasoned on-air …
Whitney investigates the various AI tools available for live commerce. The episode starts with an overview of the tools she’s been researching and using, …
“SEO is for everybody and every stage of the game.” When is the right time to focus on eCommerce SEO? Is it for everyone …
“You’re showing up in your content to add value to other people.” Special guest Hilary Billings is a popular viral video creator and strategist …
In this episode, Whitney and Nicholas discuss the future of live eCommerce shopping in 2023. Plus, we also share our experience and thoughts about …
Jake Drake is a multimedia producer based in San Diego, California. He has been directing and producing livestreams for over 10 years. Jake works with …
The success of liveshopping shows depend on factors such as engagement, stream quality, host performance and time of your show. Let’s dive into show time.
Michelle Thames is an award-winning blogger turned Online Business & Marketing Strategist who has helped catapult companies like multi-million-dollar beauty brand MIELLE Organics, from a …
With ChatGPT, you can engage in conversations with an AI on a wide range of topics. So, we tried it out and had 3 questions about livecommerce.
Aida Rejzovic founded Sassy Organics in 2016 to make shopping vegan and organic effortless, to empower others to embrace an eco-friendly lifestyle, and provide a …
Brent Peterson is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. …
Some users may face issue with IG login. Instagram says “Help Us Confirm You Own This Account”. There are few reasons it may happen but no worries, It’s an easy fix.
Nicolas and Whitney discuss why now is the right time to start live shopping as a brand/creator. Live events can amplify your visibility, dominate …
Liveshopping is an exciting trend in retail and e-commerce, with the value of the livestream shopping market being estimated at $500billions – a growing figure.
“QVC and HSN are the original influencers” Special guest Matt Hodlofski has over 25 years of eCommerce experience within product marketing and sales. He’s worked …
“Make sure you’re seen as someone who cares” Our special guest Russ Johns is a content creator and technology enthusiast. He is certified in …
Special guest Greg Writer has over 35 years of experience in corporate finance, capital formation, executive-level management, mergers & acquisitions, software development, licensing & …
Whether you’re just getting started with influencer partnership or are a seasoned pro, it’s important to have a strong contract in place
Special guest Eric Farber is Founder and CEO of CreatorsLegal.com, a former entertainment lawyer for over 20 years, and author of The Case for …
One decision that online retailers have to make is whether to host their liveshopping on their website, or a marketplace. Here is a summary of the benefits
eStreamly is passionate about diversity, equity, and inclusion in technology, which includes leveling the playing field for all genders. That’s why today’s special 50th episode …
“What really gets a buyer interested is understanding how a product helps them get where they need to go… Always remember that there’s a …
It’s no secret that online shopping is on the rise but is liveshopping here to stay? If so, how does it work and what makes for a good livestream channel
“When you have content that performs well, do it again.” Special guest John Roman led several successful sales organizations in the telecommunications and software space …
Is it true that nobody reads business copywriting? We don’t think so, which is why we’re exploring the power of words and their impact …
“Through the lens of design, we can change the world.” Special guest Marci Zaroff is an ECOLIFESTYLE PIONEER. As the Founder and CEO of …
Liveshopping can inspire a generation of customers and make sales soar. While these goals can be achieved by a great campaign, a few mistakes agencies should avoid.
Let’s dive in numbers with livestreaming metrics. Special guest Damian Skoczylas joins to discuss the next frontier of the attention economy. He is an …
Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio, which is everything livestreaming and live shopping. From strategy to training, …
Considering a Liveshopping channel into your online sales strategy? Here are the top 4 tips to make your livestream shopping channel a success
Dr. Efrain Lopez (aka Dr. ELO) is a Doctor of Management, livestreaming strategist, researcher, and consultant for Be.Live. He live streams on Tuesdays …
Whitney and Nicolas discuss a popular article from eCommerce Nation and share their advice on maximizing TikTok, Instagram, Facebook, LinkedIn, Twitter, and new apps like …
“Be where today’s shopper is and tomorrow’s shopper is going to be.” Special guest Joshua Kreitzer is Founder and CEO of Channel …
Rather you plan for a big one liveshopping event or want to launch a livestream shopping channel, you need to consider a variety of production cost
Creating shoppable videos is becoming a core component of modern marketing strategy
“eCommerce is math and metrics don’t exist in a bubble” Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered …
Let’s talk about fulfillment for a change. Why? Because you can have the greatest show on the planet, but if your customer has to …
“There’s nothing as effective as a live commerce experience” Our special guest is Justin Moore, Sponsorship Coach and Founder of CreatorWizard, a school & community …
Our guest today, Paul Carpenter, believes in the power of people to impact one another without competition. He started in the TV industry 20+ …
Nicolas speaks with special guest India Brown, who specializes in creating video marketing strategies that create connections on a deeper emotional level. …
Guest Patti Reilly helps brands SELL online & on-air with confidence & purpose. She’s a live selling host with over 20 years of experience and …
Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7 Have you ever dreamt of making a …
Livestream shopping is quickly taking off but what is it and what good can it do to your ecommerce?
Popular streamers Li Jiaqi and Viya took liveshopping to a new level. On October 20th, 2021, they streamed for 14 hours and sold $3.1 billion in GMV.
A how-to guide, so as business owner or marketer you can set yourself up for a successful product launch next time you launch through livestream shopping.
The right livestreaming equipment can make a big difference. Livestreamers typically have great success from consistently posting high-quality video.
Whether you’re looking to make a career or livestreaming for fun, utilizing a state-of-the-art microphone will improve the quality of your broadcast.
There are many different avenues to take if you want to gain an audience for your livestream shopping. Here are a few tips to help you get started.
Livestream shopping is quickly taking off and an opportunity for brands, e-tailers and creators to create community and grow sales. But how do you start?
It may seem daunting to see creators with elaborate cameras and microphone. You don’t need fancy equipment to get started. Here is a list of our favorite.
Are you seeking inspiration and expert strategies to grow your eCommerce brand? Podcasts are a great way to get motivated through career stories and tips.
Content generation doesn’t have to end when the live event finishes. You can repurpose videos by posting short snippets of your livestream
Holding people’s attention can be very difficult. While livestreaming has gained popularity lack of engagement can detriment the success of your broadcast.
Liveshopping gives consumers the opportunity to purchase as they watch video streams.
With social commerce, retailers can broadcast live video streams and engage with consumers in real time.
eStreamly’s video commerce solution enables brands to host liveshopping events across multiple channels. From shoppable live shows on social media to hosting video commerce events. Live shopping is the future of retail. Livestreaming shopping apps, shoppable videos, these are the tools successful retail brands will need. eStreamly’s white label solution gives brands shoppable videos. As live streaming shopping gains momentum, eStreamly is empowering retailers to leverage these Live streaming shopping apps and shoppable videos to drive higher conversion rates. Connect with today’s mobile first consumers.
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eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails… Video become a direct ecommerce extension with in-video checkout, boasting a 9% conversion rate. Fast and reliable, it’s your payment, your inventory, your ecommerce.