2026 Updated edition!
Social Commerce has exploded in popularity over the past few years. For retailers and brands, it provides a fun and engaging way to showcase products and connect directly with customers. And for shoppers, it makes buying more entertaining and interactive.
Not only the Social Commerce is a channel gaining popularity it is also experiencing exponential growth lately and on its way to becoming a major driver of revenue for any DTC merchant.
Several Video Commerce platforms have emerged as leaders in this exciting new space. Here are some of the top live shopping platforms to watch in 2026:
Chapter 01eStreamly Social Commerce site
This is a live streaming commerce platform that lets retailers and brands host live shopping events anywhere. Video commerce can be on retailers and brands own websites, social media (Facebook, Instagram, YouTube), mobile app, SMS, emails… This means viewers can browse products, ask questions, and make purchases without leaving the live video stream thanks to their proprietary in-video checkout. They are able to Offer features like SMS reminder, social media integration with Facebook, Youtube, Instagram, robust analytics and viewers attribution within eStreamly. Our favorite social media feature? The chat merge and automated comment response to help you drive your viewers from social to your shoppable video/ livestream
Who is eStreamly for?
It’s a good fit for mid-size and large retailers and brands looking to drive sales through interactive live shopping or leveraging their existing video content with video commerce.
What Makes eStreamly the Right Choice?
Midsize ecommerce and retailers looking for a white label multichannel frictionless solution that can leverage multiplatform, offer cart and payment on the video itself and have full ownership of the customer experience and relationship. Versatile eStreamly will enable to integrate video commerce at multistep within your viewers’ journey. eStreamly is easy & fast to integrate with Bigcommerce, Shopify, Magento, SalesForce.
What Makes eStreamly Not the Right Choice?
Entrepreneurs and Brands early stage trying to get exposure to new audiences.
Chapter 02TalkShop Live
This is a simple and intuitive platform for running live shopping events. It is seamlessly integrated with Shopify stores, allowing merchants to showcase their products via video and sync inventory across both channels. Shoppable video, audience engagement tools, and robust data are key features. This makes it ideal for small Shopify merchants wanting to test out live commerce and looking to drive awareness to their products. Making it well known for its books reviews and their celebrities shows. The platform is best considered a social media site. It’s important to spend time there and invest in building an audience. As with any marketplace, the audience could be exposed to your competitors as well.
Best For
Celebrities, product drops and brands looking for exposure
Not Ideal For
Brands and retailers not interested to build audience on rented land.
Chapter 03Amazon Live
The e-commerce giant’s live streaming platform allows businesses to host live shows and interact with customers in real-time. Amazon Live builds on the company’s massive reach and existing Prime Video audience. For Amazon sellers, it provides another way to promote products and increase sales. The platform offers options to bring in influencers and integrate live shopping into Amazon product pages. As an Amazon seller you must meet certain criteria of ads spent on Amazon to access the feature.
Best For
Amazon Sellers. Great retail media play. You must have an active Seller account that’s registered with Amazon Brand Registry. Additionally, you need an Amazon Store set up in the Advertising Console. You can opt to boost your stream via Amazon Ads for extra visibility (paid) or use Amazon’s managed service for professional production—which starts at around $150,000 USD in the U.S.
Not ideal for
Brands looking to grow their own DTC and reduce dependence on Amazon.
Chapter 04TikTok Shop
Capitalizing on its enormous Gen Z user base, TikTok has made a big move into live shopping. Brands and retailers can work with influencers to create shoppable live videos that drive purchases without leaving TikTok. The platform offers creative tools for interactive videos as well as robust e-commerce capabilities for checkout. TikTok Shop has huge potential thanks to TikTok’s 1+ billion monthly active users. You can easily connect with Shopify and TikTok is known to work best for lower ticket prices products
Best For
Shopify brands with engaged TikTok audience – While recently the algorithm has reduced organic growth exposure, it is still a great opportunity for video savy merchant with strong social ability to generate social buzz
Not Ideal For
Brands and Retailers that are not running on Shopify and e-tailers with low AOV. From the last update, it is notable that overall AOV on the platform has grown well.
Chapter 05CommentSold
CommentSold is focused specifically on live shopping for fashion brands. The platform is primarily an ecommerce platform that can enable mom-and-pop retailers to set up an entire ecommerce suite. It offers features like the ability to bookmark and purchase products while watching a live video through comments on the chat. CommentSold also provides designs and templates for an engaging live shopping experience. The platform as a solid integration with Facebook. If live video commerce is part of your retail strategy, CommentSold is worth a look.
Best For
Retailers and boutique that needs a solid ecommerce platform that is coupled to a Point Of Sale.
Not Ideal For
Brands & retailers that already have an ecommerce setup or cannot handle to manage 2 separate inventory
Chapter 06Firework
They are also known as a TikTok for B2B enables live shopping across a brand’s owned sites. The company provide a strong solution to create short-form vertical video along with options to add interactive polls, chats, and more. Firework offers robust analytics and a global reach. For retailers seeking a highly customizable live shopping solution, it’s a solid choice. It comes at a high cost and long implementation time.
Best For
Retailers and Brands Looking for the most technology
Not Ideal For
Brands & retailers that are on budget or looking to leverage their social media audience. Also, not ideal for companies that have no strong IT department to manage implementation.
Chapter 07Agora
Agora provides the technology infrastructure for live streaming including features like low latency video and messaging. Brands can use Agora to build customized live shopping experiences into their apps and websites. With an API and SDK available, Agora is ideal for retailers with an in-house development team. The global platform supports scalability from small demos to enterprise-level video commerce. Agora is a public company and has been focusing on education, telehealth, social entertainment, gaming.
Best For
Marketplaces that have resources to build an long and complicated in-house solution. Side Note: Amazon IVS is a viable alternative to Agora
Not Ideal For
Not tech first retailers and brands.
Chapter 08Caast.tv
It bills itself as an “interactive live streaming platform” with a focus on shoppable video. The company works with brands to create customized live shopping channels. Features include the ability to showcase products, highlight user-generated content, offer limited promotions, and more. Caast.tv also provides analytics and strategic consulting services. It’s a full-service option for brands exploring live commerce that include video production.
Best For
European brands that look for hands-on solutions. Their focus is France and Italy mainly.
Not Ideal For
Non-European brands.
Chapter 09Bambuser
They offer a complete live shopping solution, including 1:1 liveselling, interactive product displays. The company works with luxury retailers and brands to create customized live shopping experiences that integrate with their online stores. Bambuser offers a suite of support services to help create unique memorable shopping experiences.
Best For
Luxury brands and retailers looking for stunning video experiences
Not Ideal For
Brands and retailers that are not looking to engage on long term contracts and seek to leverage their social media presence to drive viewership.
Chapter 10Sprii
Sprii is a live-shopping and live-commerce platform, originally known as Elisa. It enables businesses to host fully shoppable live-streamed events across social media (like Facebook and Instagram) and their own websites—often simultaneously These are interactive shopping experiences where viewers can ask questions, purchase by commenting or clicking, and enjoy engaging overlays, gamification, and more.
Ideal For
Euroean brands than can’t afford Bambuser
Not Ideal For
Extremely price-sensitive businesses and very early-stage startups with limited resources
These are some of the top platforms to watch as live shopping gains steam this year. Offering a lively, engaging experience that feels more social than regular online shopping, live commerce turns buying into entertainment. Savvy retailers will want to start exploring how interactive live video can be integrated into their e-commerce strategy in 2024 and beyond.
Looking to find what is the solution that would work for you? Consider the top 4 questions you should ask a video commerce technology provider to help your decision-making process.
Chapter 11What is Live Video Shopping?
Live shopping gives consumers the opportunity to purchase as they watch video streams. With social commerce, retailers can broadcast live video streams and engage with consumers in real time. eStreamly’s video commerce solution enables brands to host live shopping events across multiple channels. From shoppable live shows on social media to hosting video commerce events. Live shopping is the future of retail. Live streaming shopping apps, shoppable videos, these are the tools successful retail brands will need. eStreamly’s white label solution gives brands shoppable videos. As live streaming shopping gains momentum eStreamly is empowering retailers to leverage these Live streaming shopping apps and shoppable videos to drive higher conversion rates and connect with today’s mobile first consumers.
