Shoppable Video · On every surface

Every video.
Every surface.
One checkout.

Drop a shoppable player on your PDP, in your emails, on a landing page, on your mobile app, or behind a QR code in-store. Same video. Same products. Your checkout. No platform tax, no redirect, no leakage.

Import from TikTok, Reels · Or upload your own · Live in few hours
halcyon.com / shop / olive-linen-jumpsuit
140 Amp welding machine
Shoppable
+
+
0:42
New · Pro Fit

140 Amp welding machine

$1486
Add to cart
Free shipping over $100
Embedded in newsletter
In Mobile App
On the PDP
3.2×
PDP conversion lift on pages with shoppable video vs. without
+47%
Time on page when a shoppable video replaces the static hero
−28%
Return rate when shoppers see the product in motion before buying
2min
From "a TikTok short" to a live shoppable player on your site
Brands using shoppable video as a primary commerce surface
Built
Stylecraft
Maxaroma
Beate Johnen
Banditos
Lavazza
01Why most product videos don't sell

A great video that doesn't sell is just an expense.

"From last year to the year before, we had to produce twice as much content to get the same amount of engagement. Meanwhile, production costs are increasing and budgets are tighter"

Anonymous DTC creative director(approximately every brand we've onboarded)
01

Your videos and your products live in separate apps

The video is on Instagram or YouTube. The cart is on Shopify. Between them: three taps, a search bar, and an 80% drop-off.

02

You're paying performance creators for views, not orders

UGC and ad creative drive traffic — to a landing page that doesn't even reuse the video they just clicked on. The post-click experience kills the post-click conversion.

03

Your PDP looks the same as it did in 2014

One hero image. A carousel. A description. The shopper has no idea how the fabric drapes, how the bag opens, or how the product fits — until it arrives and they return it.

04

Every channel needs a different file, format, and CTA

Your video team produces one master, then re-cuts it eight times for email, web, in-store, retail partners, and social. Most of those cuts never ship.

02Omnichannel by default

One shoppable video. Everywhere you sell.

Make a video shoppable once. Drop the same player on your PDP, in your email hero, on a paid landing page, behind a QR code in-store, in a SMS link, in your mobile app, in a partner site — and update product mappings everywhere from one dashboard.

One source. Eight surfaces. Updated everywhere at once.

Swap the linked product, change the discount code, replace the video clip — and every embed, email, QR, and partner site updates instantly. No re-encoding. No re-publishing. No email going out with a broken link.

PProduct detail pages
LLanding pages
EEmail & SMS
QQR codes in-store
AMobile app
RPartner sites
PDP
EMAIL
LAND.
QR
APP
PARTNER
1 source
Master video
Shoppable
03What you get

Shoppable video is six pieces working together.

Embedding a video player isn't shoppable video. Shoppable video is the player, the catalog sync, the checkout, the analytics, the import pipeline, and the CDN — built as one system.

Import from anywhere

Paste a TikTok URL. A Reel. Or upload your own master file. We strip platform watermarks, transcode, and host on our service — so the video is yours, not the platform's.

Tag products in few seconds

Scrub through the timeline. Drop a hotspot at 0:12 → "Olive jumpsuit." Drop another at 0:34 → "Linen tote." Hotspots inherit your live catalog — pricing, inventory, variants — automatically.

In-video checkout

Viewer taps a hotspot → cart slides in over the video → they buy without ever leaving. Your inventory, your checkout, your rules. No redirect. No lost session.

Drop on any surface

One snippet of code embeds the same video on your PDP, landing page, email, app, or partner site. Or generate a QR code that opens it on mobile. One source of truth, every surface.

Per-hotspot analytics

Which timestamp converts? Which hotspot got clicks but no buys? Which surface — PDP vs. email vs. landing page — drove which order? Per-second analytics, per-product, per-channel.

Update once, reflect everywhere

Swap the linked SKU. Change the interactivity. Every embed, email, and partner page updates instantly — without re-publishing or re-sending anything.

04Surfaces

Three places shoppable video earns its keep .

Surface · PDP

Replace the static hero with a video that sells.

Shoppers who watch a shoppable video on a PDP convert 3.2× more than those who don't. The fabric, the fit, the way it moves — all the questions your photo can't answer.

Shop the look
Surface · Paid landing

Continue the ad you just paid for.

The shopper clicked your TikTok ad. Show them the same TikTok — shoppable — on the landing page. Post-click ROAS lifts an average of 38% when the creative continues into checkout.

Scan to shop
Surface · In-store + email

Bridge offline and inbox.

Drop a QR code on a hangtag, a window display, or a mailer. One scan opens a shoppable video on the customer's phone — your brand, your checkout, your data. No app required.

/ Trust

Your videos hosted on infrastructure your CFO already trusts .

eStreamly runs on AWS and is a Visa partner for true in video checkout. Security review takes a week, not a quarter.

/ Customer

"The fact that I can simply be on one platform and have shoppable videos and answer questions live is just so efficient and easy. The eStreamly team has clearly done a wonderful job listening to the needs of those in the e-commerce space. They are evidence data driven to get results and in an approachable way."

Lindsay
Founder, Soothebeginnings
+9%
PDP conversion on shoppable video cohort
14%
Add to cart rate when using automated Instagram DM
75Sec
Average watch time of video in email
06Multistore

Marketplace? Creator network? One roof.

Give every brand, creator, or franchisee their own video library and analytics — while you keep the master view and own every order. Live shopping and shoppable video share the same multistore tenant.

Built for platforms running creators, brands, or franchisees.

  • Each creator imports and manages their own videos
  • Each brand tags its own products against a shared catalog
  • Every checkout lands in your platform — you own the order and the data
  • Master analytics across all creators, all videos, all surfaces
  • Same tenant powers your live shows and your shoppable video library
Tell me more about multistore
M
Master account · halcyon-marketplace.com
Maya Studio
PE
North/South
PQ
Forager Goods
AL
Maison Aria
PEL
07Stack

Plays nicely with your whole stack.

Inherits your catalog, your customers, your campaign data. No replatforming, no parallel data warehouse, no migration project.

S
Shopify
Commerce
B
BigCommerce
Commerce
M
Magento
Commerce
W
WooCommerce
Commerce
T
TikTok
Import source
I
Reels
Import source
Y
YouTube
Import source
K
Klaviyo
Email + SMS
A
Attentive
SMS
M
Meta Ads
Performance
S
Stripe
Payments
V
Visa
Payments
S
Salesforce
Commerce
A
Appbrew
Mobile app
a
AWS
CDN + storage
{}
API
Anything else

Stop making videos that just look good.
Start shipping videos that sell.

A 25-minute call. We'll pick a video you already have, walk through making it shoppable, and map the surfaces it should live on first.

eStreamly Shoppable Video — Every video. Every surface. One checkout.