eStreamlyA golf brand made its store as fun as its founders.
A text-and-photo storefront couldn't carry the humor and lifestyle that built the brand. Over a 3-month proof of concept, eStreamly put shoppable video on the homepage and product pages, and turned a sliding conversion rate into steady growth.
- Brand
- Canadian golf lifestyle brand
- Category
- Golf apparel & accessories
- Platform
- Shopify DTC
- Engagement
- 3-month proof of concept
The shoppable video wall on the brand's homepage. Shoppers buy without leaving the clip.
A brand built on personality, sold from a static page.
The founders are making golf a lifestyle, and they're genuinely funny. That humor built the audience. On the website, it disappeared into text and product photos.
Humor and lifestyle drive the brand
Shoppers follow the founders for who they are, not only for what they sell.
Text and photos only
A picture-and-text page couldn't carry that personality onto the site.
A sliding conversion rate
Early in the rollout, conversion sat at 0.59%, down 14% on the prior period.
Shoppable video where shoppers decide.
eStreamly placed the brand's own short clips in two spots: a video wall on the homepage, and product-relevant clips on every product page. Video does the demo and the reviews close the trust gap, back to back.
Homepage video wall
A swipeable row of clips front and center, each tagged with the products in it.
On the PDP, above reviews
Clips relevant to that product, placed just above the review section: the moment a shopper is deciding.
Buy without leaving the clip
Tap a product inside the video and add it to cart. No redirect.
3-month proof of concept
Measured in Shopify analytics, early rollout against post-POC.
Conversion went the other way. Over the proof of concept, the conversion rate climbed from 0.59% to 0.94%, a 59% relative lift, with more sales and more orders behind it.
Source: Shopify analytics, 2026. Early rollout Mar 10–Apr 9; post-POC May 15–Jun 15.
Shoppers watched the small stuff.
Accessories and headcovers pulled the most interaction. The #1 hero product drew very little.
The golf bag is the brand's #1 hero product, yet it drew very little interaction in video. Accessories and headcovers led. A clear signal for what to tag next.
Video carried the founders' personality onto the site.
It did that in a way a picture-and-text page never could. Conversion rose from 0.59% to 0.94%, sales grew by CA$8.8K and orders by 76 over three months.
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