10 places where
video should
do the selling.
Most "video strategies" stop at YouTube and TikTok. The brands winning right now treat video like inventory — placing the same asset on the PDP, in the welcome email, on the in-store screen, and on the shoppable QR on the packaging. Same player, same checkout, same attribution.
The shopper doesn't think in channels. Your video shouldn't either.
A single product story can show up across ten touchpoints, follow the buyer from awareness to checkout to unboxing, and report back to one place. Here's the map.
Where they first meet your brand
- 03 · Liveshopping marketplace
- 04 · Video landing page for ads
- 06 · Social media shoppable funnel
- 07 · Social group buying drops
Where they decide to buy
- 01 · Shoppable video on PDP
- 02 · Live shopping events
- 08 · 1:1 shoppable video call
Where they come back
- 05 · Shoppable video in email / SMS
- 09 · Phygital — in-store + online
- 10 · QR code for shoppable video
Your PDP is the closer. Give it
something to say.
Half of shoppers bail on a PDP because they can't tell how the product fits, drapes, or actually works. A shoppable video sits in your gallery, answers in 40 seconds, and lets the viewer add to cart from inside the player — no second tab, no scroll back, no decision deferred to "later."
Ten ways to put video on the order line.
Each one is a templatized playbook: the problem, the move, the metric, and an example asset you can fork. Open any card to read the full breakdown.
Shoppable video on the PDP
Instantly turn content into product videos. Show sizing, materials, fit and let shoppers buy without leaving the player.
Live shopping events
Host-led drops with in-stream checkout. Stream from your own storefront and keep the audience, the data, and the replay.
Liveshopping marketplace
One destination, many brands, always-on live. Tap into our shopper traffic or host your own multi-brand floor.
Video landing page for ads
Send paid traffic to a video first landing page instead of a category page. Sticky CTA, in-frame checkout, full UTM passthrough.
Shoppable video in email & SMS
Animated thumbnails that open into a buyable player. Works with email clients such as Klaviyo, Attentive, Mailchimp. Buy straight from the inbox.
Social media shoppable funnel
Convert the IG / TikTok handoff into something you own. One link → owned mini-funnel of shoppable video with first-party capture.
Social group buying drops
SMS a 48-hour drop to your list. Each share unlocks a deeper discount. Move slow inventory at full margin - build interest and desirability via timed drops.
1:1 shoppable video call
Concierge-style. A stylist or product expert hosts a private call. Products pinned and bought live, no screen-share required.
Go phygital take it to the store and online
Bring the digital audience into the store. In-store screens streaming live, "buy online, pick up in store" right from the player.
QR code for shoppable video
Print, hangtags, packaging, turn any printed surface into a shoppable moment with one scan. Track every code, every order.
Ten surfaces.
One 25-minute call.
We'll look at your catalog, pick the two surfaces with the biggest delta, and show you the videos we'd ship in week one. No slides. No pitch.