NewTen fully-templated use case playbooks — each with a ready-to-ship example. jump to the index →
/ Use cases · ten surfaces, one engine

10 places where
video should
do the selling.

Most "video strategies" stop at YouTube and TikTok. The brands winning right now treat video like inventory — placing the same asset on the PDP, in the welcome email, on the in-store screen, and on the shoppable QR on the packaging. Same player, same checkout, same attribution.

See the player in action

01 — The thesis

The shopper doesn't think in channels. Your video shouldn't either.

A single product story can show up across ten touchpoints, follow the buyer from awareness to checkout to unboxing, and report back to one place. Here's the map.

Hand holding a smartphone with shopping and app icons floating above the screen
"From scroll to shelf, all on one player."
3 stages · 10 surfaces · 1 attribution model
/ Discovery

Where they first meet your brand

  • 06 · Social media shoppable funnel
  • 07 · Social group buying drops
  • 09 · Liveshopping marketplace
/ Consideration

Where they decide to buy

  • 01 · Shoppable video on PDP
  • 02 · Live shopping events
  • 03 · Phygital — in-store + online
  • 04 · Video landing page for ads
/ Retention

Where they come back

  • 05 · Shoppable video in email / SMS
  • 08 · QR code for shoppable video
  • 10 · 1:1 shoppable video call
One asset library → ten placements → one attribution dashboard
Median time to first launch: 2 weeks
02 — The index

Ten ways to put video on the order line.

Each one is a templatized playbook: the problem, the move, the metric, and an example asset you can fork. Open any card to read the full breakdown.

/ on-page sell01 / 10Shoppable video player showing a sneaker with tagged products and an add-to-cart button

Shoppable video on the PDP

Instantly turn content into product videos. Show sizing, materials, fit and let shoppers buy without leaving the player.

9% add-to-cart lift on video cohort
Open template
/ owned live02 / 10Live shopping stream with live chat and a product panel showing hair clippers and prices

Live shopping on your own site

Founder-hosted lives twice a month on a white-labeled subdomain, simulcast to social. 13% of monthly site visitors.

13% of monthly site traffic
Open template
/ in-store liveshopping03 / 10Store associate filmed on a smartphone for a live shopping session in a sneaker store

Go phygital — store to online

One in-store liveshopping, broadcast to social and shopped on the brand's own site. $74,882 into the brand's checkout.

54% checkout items post-live
Open template
/ Social Native Landing Page04 / 10Diagram: an ad leads to a shoppable live video landing page, then to checkout

Video landing page for ads

Send paid traffic to a video first landing page instead of a category page. Sticky CTA, in-frame checkout, full UTM passthrough.

2× ROAS vs. PDP
Open template
/ Recover Abandon Cart05 / 10
Inbox · 3 new
Halcyon
▶ Spring drop · 40 sec
Stripe
Receipt for $118
Calendar
Tomorrow · 9:00 AM
Halcyon · New for you ↓

Shoppable video in email & SMS

Embed video in your email and SMS. Drive higher engagement, Recover more abandon cart, and drive more revenue from every campaign.

2x Abandon Cart Recovery
Open template
/ Remove the guess work06 / 10Instagram logo with the text “from Instagram, your checkout”

Social media shoppable funnel

Convert the IG / TikTok handoff into something you own. One link → owned mini-funnel of shoppable video with first-party capture.

11% bio-link conversion
Open template
/ viral discount07 / 10
47:12 left
$148 $1124/5 ✓
Group dealUNLOCKING
10%
2 BUYERS
15%
3 BUYERS
20%
5 BUYERS
+1
Hannah, Mei & 2 more
SMS · Halcyon
1 more & you unlock 20% off. Share with a friend…

Social group buying drops

SMS a 48-hour shoppable video drop to your list. Each share unlocks a deeper discount. Move slow inventory - build interest and desirability via timed drops.

1.4× shares per sale
Open template
/ print & pack sell08 / 10
Halcyon
Scan for fit guide

QR code for shoppable video

Print, hangtags, packaging, turn any printed surface into a shoppable moment with one scan. Track every code, every order.

34% repeat-scan rate
Open template
/ discovery sell09 / 10Diagram: five creators' live streams feeding one brand hub page, each also streamed to Facebook, Instagram and YouTube

Liveshopping marketplace

One destination, many brands, many host, always-on live. Tap into your hosts traffic or operate your own multi-brands, multi-shows digital marketplace.

+41% shopper time-on-site
Open template
/ concierge sell10 / 10
Book a session
Thu, May 23
10:30 AM
11:00 AM · stylist Maya
11:30 AM
12:00 PM
1:1
$118 · buy

1:1 shoppable video call

Concierge-style. A stylist or product expert hosts a private call. Products pinned and bought live, no screen-share required.

$340 avg. AOV
Open template

Ten surfaces.
One 25-minute call.

We'll look at your catalog, pick the two surfaces with the biggest delta, and show you the videos we'd ship in week one. No slides. No pitch.