eStreamlyA home-shopping channel the brand owns.
How a celebrity-founded German skincare brand turned its own website into a shoppable video destination, and took the demo-driven sell-through of TV onto a channel it runs 24/7.
- Brand
- Celebrity-founded German skincare
- Category
- Medically-based cosmetics & supplements
- Distribution
- Direct e-commerce + home-shopping TV
- Cadence
- 2 one-hour lives per month
The founder hosting a one-hour live on the brand's own subdomain.
Skincare doesn't sell from a product grid.
It sells when someone you trust shows you how it works, on what skin, in what order, with what result. The founder is a household name on German home-shopping TV, but TV airtime is rented, scheduled and shared. The brand needed a way to bring that same live, demo-driven sell-through onto a channel it owns 24/7.
TV reach is rented
Home-shopping TV shows are powerful but scheduled, time-limited, and shared with dozens of other brands competing for the same viewer.
A complex catalog
Several product lines, multi-step routines, technical ingredient stories: impossible to communicate from a static PDP.
No owned video channel
Customers landing on the website saw text and photos. The expertise that drives conversion on TV simply wasn’t there.
A live shopping destination on the brand's own subdomain.
An embedded player on the brand’s own domain, white-labeled so the customer never sees a third party. Live shows and pre-recorded demos sit side by side, and every product is buyable inside the video.
Shoppable videos
Pre-recorded demos and live shows hosted natively, embedded anywhere.
Inline checkout
Tap a product, buy it without leaving the video. No redirect, no friction.
White-labeled URL
A branded live subdomain on the brand’s site. The customer never sees a third party.
Mobile-first
Vertical playback designed for the channel where beauty buyers actually scroll.
One show. Every channel. One checkout.
eStreamly broadcasts a single live to the brand's own site and to social at the same time. Social builds reach; the owned destination is where viewers shop, and every cart lands in the brand's checkout.
Pick a channel to see the job it does in the funnel.
Where multichannel viewers come from.
From a fashion retailer's in-store live, streamed to Instagram, YouTube and Facebook and shopped on the brand's own site. Of 476 tracked sessions, Instagram posts and DMs drove the most attributed sessions, ahead of the brand's own website and Facebook.
A 5-step playbook around every livestream.
One hour live with the founder, twice a month, surrounded by a funnel built to maximize tune-in, conversion and post-show urgency.
- 01T-7 days
Hero banner on homepage
Site visitors land on a banner promoting the upcoming live with a one-click registration to the stream.
- 02T-7 days
Newsletter announcement
Email subscribers receive a teaser with the show’s theme and a registration link to lock in attendance.
- 03Live · 1 hour
Founder-hosted show
The founder goes live for one hour, fields questions from the audience and unlocks exclusive in-show discounts.
- 04Post-show
Short clips on PDPs
The team cuts the recording into product-specific clips and embeds them on each product page, selling 24/7 thereafter.
- 05Post-show
Full replay stays locked
The full stream is made inaccessible after airing. Viewers who missed it feel the FOMO and register early next time.
Total watch time across 4 one-hour live shopping episodes hosted on the brand's site. An average of 12.7 minutes per viewer, an order of magnitude above typical web video benchmarks.
Source: eStreamly User Participation Report, May 2026.
Live became a traffic channel. The catalog discovered itself.
Two livestreams a month generate 13% of the site's total monthly visitors. Once they arrive, viewers explore the range: every line in the catalog earned attention, not just the bestsellers.
Live is no longer only a sales event. It is a recurring traffic source the brand owns.
The brand turned eStreamly into its own home-shopping channel.
6,721 views, 424 hours watched, 68% product engagement. The same demo-driven sell-through that works on home-shopping TV, now running 24/7 on a domain the brand owns.
Stop renting airtime.
Own the channel.
We'll set up a white-labeled live shopping destination on your domain, stream it to every channel, and plan your first show with you.