eStreamlySend the ad click to a shoppable video, not a product page.
A leading US provider of professional barber tools pointed its Meta ads at a shoppable video landing page instead of a product page. In a one-month A/B test, return on ad spend doubled.
- Brand
- US professional barber tools
- Channel
- Meta Ads
- Destination
- Shoppable video landing page
- Test
- A/B vs. PDP ads · 1 month
The ads drove the click. The product page had to do the rest.
The brand's ad campaigns brought awareness and traffic to its product detail pages. It wanted more return on ad spend and a shorter path from ad engagement to purchase, and suspected richer, interactive video would get it there.
Every click is paid for
The goal was to get more revenue out of the same ad spend.
A long path to purchase
Shoppers went from a video ad to a static PDP, and many dropped before buying.
Pro tools need a demo
Barbers want to see a tool in use before they buy it. A product page can't show that.
A social-style landing page with the shop inside the video.
The ad sends shoppers to a dedicated landing page with interactive video, embedded product pages and direct checkout. Shoppers can watch, look at a product and add it to cart without leaving the video.
- 1Meta
Social media ad
A short video ad in the feed earns the click.
- 2eStreamly
Shoppable video landing page
The shopper keeps watching follow-on video with the products tagged inside it.
- 3In-video
Embedded PDPs
Product details, price and options open on top of the video.
- 4Store
Site cart
Items land in the brand's own cart, and checkout stays on its store.
Built for mobile-first advertising.
This is the player the ad pointed to. Tap a product to open its page inside the video, then add it to cart.
Shoppable video ads yielded a 2x increase in ROAS compared to traditional PDP-directed ads.
A social-like experience with PDPs embedded in the content beat ads that went straight to a product page, at 2x ROAS.
The merchant could not put an exact number on it, but average time-to-purchase went down for shoppers who engaged with the shoppable video ads.
Source: merchant-reported results, 1-month A/B test on Meta Ads.
Plug shoppable video into the ads you already run.
Interactive video drove higher ROAS and shortened the sales cycle. Adding it to existing Meta Ads campaigns was easy and didn't disrupt the existing process.
Your ads generate the click.
Turn it into a shopping experience.
Watch. Engage. Buy—all on one page.