Advertising Strategies For Live Shopping: Making Ads Work For You With Ethan Kramer

TLEP 71 | Live Shopping


Special guest Ethan Kramer is the CEO and Founder of EK Creative. In two years, he’s grown from a handful of clients to generating over 500 million in live shopping revenue while bootstrapping his agency from 0 to 3.5 million/year, all based on word of mouth and results.

This episode centers on live shopping video commerce and advertising strategies. Ethan emphasizes the importance of a holistic approach to advertising to acquire and engage customers. He also highlights the value of live shopping in building a relationship with customers and fostering a sense of community. Hear his valuable insights into the world of advertising, stressing the importance of consistency, education, and retargeting strategies.


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Advertising Strategies For Live Shopping: Making Ads Work For You With Ethan Kramer

We’re super excited for another episode and we have a special guest. I am so excited to have Ethan. Ethan Kramer is like this guy that everyone talks to but never sees. He’s always posting some amazing tips on live shopping and video commerce. He’s a specialist in everything, live shopping and video agencies, helping you on your marketing side from the ad side. In this episode, we’re going to talk about ads. That’s something that a lot of you have been asking about. “How do we manage ads? How do we understand the ad space? What can we do to promote our live stream and get more viewers?” We’re super excited about that.

Before we jump into the conversation, we’ll do a very quick update about the stream list. We released an embed in the email. You can take your video, embed that into your email and make it shoppable. It’s a feature that I’ve been asking the team for some time and I’m so excited we have it because it makes my life so much easier. Also, it’s cool to be able to leverage your video to your day-to-day operation of marketing, which is email, SMS and all that. That’s why I’m super excited about this.

Let’s stop talking about it and dive into this awesome topic. Ethan is the CEO and Founder of EK Creative. What’s very amazing about Ethan is in 2 years, he’s grown from a handful of clients to generating over $500 million of live shopping revenue. Think about it. Bootstrapping his agency from 0 to $3.5 million per year is amazing. What’s more amazing about it is he’s very Ethan. He doesn’t talk much. We don’t see him so much on social and all of that was based on results and word of mouth. Ethan, I’m so excited to have you. How are you doing?

I’m doing great. Thank you for having me. Also, exciting news about the shoppable video and email. That sounds like a great feature. It’s an honor for me to be here. I’m excited to talk all things live with you and the community, advertising, performance marketing and what we’ve seen in the space. Let’s do it.

Ethan, you know that my big thing for you was talking about ads. That’s something that people have been asking me quite often. It’s like, “I am killing it doing live shopping. I want to do it but my biggest problem is how I extend my audience. How do I reach the new customer? What can I do? How should I think about ads?”

From my perspective and tell me if you feel I’m wrong or if it’s something that you have experienced but a lot of people when they think about video commerce think as a tool to capture a new audience or a tool of organic reach to reach to a new audience, which in no way it is true. If you are consistent with your live streaming, you are going to grow your audience naturally and your following.

In my view, the first thing that live shopping is for is activating your current audience, activating your current customer, making them want to know more about you, making them excited about your product in a different way and re-engaging with you. It’s about creating a community of people that in some way knows you. Due to that, I feel acquiring a new customer through life shopping strategy requires more than posting on social media.

First of all, do you think live shopping is meant for more customer acquisition or is it meant more for engaging your current audience? That would be my first question. The second is regarding acquiring new customers, what is the strategy in your point of view that the customer should think about when they look at their video commerce strategy, live shopping or shoppable video?

It can be both. You can use live shopping to acquire new users but you can also use it to re-engage. The easiest place to plug in with live shopping if you have an existing audience is to re-engage your current customers, drive up your lifetime value through live shopping, introduce a new experience for them and create some engaging stuff around it.

You can use live shopping to acquire new users, but you can also use it to re-engage existing ones. Share on X

At the same time, because we’re a performance-driven agency, we know the importance of attracting new users. You can also use live to attract new users but it’s very rare that someone’s going to be thrown into a live stream during the middle of it, having no touch points prior with the brand and end up buying on that live stream. You have to have a holistic view of this.

That’s where people need to understand the cumulative effect of going live. You think about it through an ad that you would see as traditional, whether it’s a video or photo on your feed. In that ad itself, you’re not introduced to a salesperson. We joke around about this at the agency. This has happened to all of us. You walk into a store and start talking to a salesperson. The next thing you know, you’re buying something you probably don’t need. Since you’ve had that personal touchpoint with that person and you start to build some affinity with them, you’re able to convince yourself in a way that this is something that you want to support, buy or need.

Let’s be honest, it’s also harder to say no to a person. Live shopping works the same way when you compare that in your feed. You’re able to hook people in and instantly, you’re going to have a stronger connection with them than if they saw in an ad. That doesn’t mean that they’re going to go buy right away. That’s why with new user acquisition, we feel like it’s got to be consistent. You have to have the appropriate expectations. You can use it to get more people into your audience and then you retarget. Those people that have been introduced on a live shopping stream for the first time but maybe not bought from you become part of that audience that you’re monetizing on your live shopping.

They are your warmer audience, as we call it. For us, the easiest way to plug in right away, if you’re focused on revenue and seeing results from it, is going to be getting in front of the people that already know you best and are already engaging with you. That doesn’t mean that live shopping can’t work for new user acquisition. You have to have the right expectations. It’s going to be rare that someone tunes into a live shopping stream having no prior touchpoint and buys but that doesn’t mean that it’s a bad way to introduce your brand to new users.

I’d love to take you on this notion of the warm user versus maybe the cold user. One of the things that I’m often faced when talking with brands and retailers that are somewhat interested in the space or curious is, “Why not do a test or a POC, a new Proof of Concept,” but in their way, in their mind, it’s very much this one-time event and with the expectation of result.

You’ve generated $500 million in sales so you probably have a good understanding of what that is. What do you say to a big brand that says, “I want to do this event tomorrow. I’m sure it’s going to be great. That’s my test. If it works tomorrow and I’m all on this, I’ll probably maybe do another event for Christmas?” What do you say to someone like that? I’d love to hear your thoughts on this.

I am not a fan of that at all. When you go about it like that, what you’re doing is putting it on an island by itself. You’re evaluating it through a one-time window. Honestly, people need to be educated about what live shopping is still. It’s new to your audience if it’s new to you. You have to reiterate, keep going and build momentum. If you do it one time and you don’t see the results that you’re looking for and you stop, there’s no point in even doing that.

If you put it on an island by itself and you’re looking at what are the results from this live stream in terms of revenue from this one live stream, you’re missing the holistic point of view of why we’ve been able to generate so much revenue for our clients. It’s because we’re working it into a current strategy that also has email and advertising.

It’s a revenue channel. It’s part of your marketing mix. You don’t put it on its island by itself, especially in the early days when you’re going to miss out on a lot of the advantages that live shopping can have for your overall marketing funnel. I do think if you have a decent size warm audience and you do a lot of prep work before, hype them up and get them excited, you can see some great results from your first live stream. You have to be consistent about it or else you’re not going to tap into the full potential of what it can do to accelerate your business.

TLEP 71 | Live Shopping
Live Shopping: You have to be consistent with live shopping, or else you’re not going to tap into the full potential of what it can do to accelerate your business.

That’s in line with what I’ve been preaching as well. I’m pretty excited to see that you and I are aligned.

Imagine if not a lot of people knew what email marketing was and you were going to say, “To judge if we’re going to do email marketing for the next year or two, we’re going to send one email. If that email works, we’re going to do it. If that email doesn’t work, we’re not.” Everyone would think you’re nuts, especially if people didn’t know what email was. We know you have to train your audience, educate them and build out this as a habit for them to shop. I thought about that.

It’s awesome that you have the marketing hat. When I have this thing, I say, “Have you ever seen a company or brand that has been successful by posting one time on Instagram?” They say, “No, everyone posts at least multiple times. You have to be consistent.” That’s the same. I love the analogy of the email because it’s relevant as well. I’m this brand. I’m hearing you for the first time. You are telling me that live shopping can be on an island. We can’t put it on an island. You have to do it multiple times. It has to be activated. You are telling me that there’s full potential for live shopping. What is the full potential of live shopping? How do we describe that?

One of the biggest things I point to whenever this comes up, for a brand that’s looking at growing, that’s the key here. You can have different objectives. Some people use it for more customer service and all this. If we’re talking about growth, when you go live, there are some natural built-in advantages that these algorithms have. You see it every day when you go on Instagram and Stories. The first things that you see on Instagram Stories are live videos. That is the priority placement that Instagram is giving lives. If you’re playing to the algorithms, you’re going to benefit from that extended reach. You go to TikTok. You see all the pushes that they’re making into live, live ad campaigns and shoppable videos.

We see this in our campaigns. When we’re testing live advertisements, we’re seeing CPMs as low as $2 or $3 compared to traditional CPMs of $10 to $20. That’s a fifth of the cost. You’re able to reach five times as many people for a fraction of the spend. We look at live shopping as the secret sauce. You need to have a good product and a converting website if you’re in eCommerce. Those are core fundamental things that you have to have. At the same time, live shopping comes in and accelerates all those things because it’s very engaging. The platforms love it. It has a lower cost. They’re prioritizing it.

Having a good product and a converting website are fundamental things if you're in e-commerce. Live shopping can come in and accelerate all those things because it's very engaging. It’s the secret sauce. Share on X

It almost allows you to accelerate that and reach a lot more people because you’re playing to what the algorithms want to see. In turn, it grows your top-of-funnel or cold audiences much faster. Let’s say you have one live and you get on the For You Page on TikTok. You’re able to reach 100,000 people in that one live. You go live in the next few days. Maybe you’re a new brand. Maybe you have an engaged audience. You’ve got 25,000 followers. You reached four times the amount of people that are following you through one live video by hitting the For You Page.

If you work that into a retargeting strategy where ad campaigns are going around that, you’re able to get in front of those people again and again and have those multiple touchpoints at a much more reduced cost than you would’ve if you were going after new users all through more traditional paid advertising.

You have to look at those things because if you’re able to reach more people for a lower cost or organically because the algorithms are prioritizing those things, what you’re doing is expanding your reach. You’re having more people within that warm audience. When you have people in your warmer audience, it’s much easier to monetize them. Live shopping can be that accelerator to a lot of what you’re already doing on the backend.

That’s where we see it help grow our clients the fastest. It gives you almost an unfair advantage because the platforms prioritize. It has cheaper costs. You’re able to reach a lot more people and then you can do all the other stuff like your add-to-cart retargeting and all those things that we know are core fundamentals of eCommerce.

We were talking about hats here. You’re pretty much the only one I know in this industry that has a grasp on how you make ads work for you for live shopping. First of all, we all know that Instagram, Facebook and even YouTube don’t allow you to promote a live stream shopping or at least it’s not very straightforward. TikTok, I don’t know if they have done it or they were at some point. The last time I was talking with the TikTok team, they were saying that there was a feature that people want to have. It’s like, “How do we pay to get in front of more audience?” I’m not sure if they have launched that yet.

I’d love to get to that point. How do you think your ad budget is through live shopping? Where do you put the ad? How do you put the ad? Are you waiting on having a couple of shows being done to warm a little bit of your audience or right from the get-go, are you putting ads on it? Let’s say I’m a typical client. I have no clue what I’m doing at this live shopping space. I’m coming to you and you’re like, “This is what you should be doing to have the best results.”

If you’ve never gone live before, you want to have a few practice runs before you start promoting it. That can be done on the platforms or you can do it off the platform, just testing. You want to get comfortable with it. With any client that we take on before we go live with any marketing campaign, we do what we call a shopping experience audit. We look at a number of things here, from your website load speed to social media platforms and product descriptions. One of the things we look at is your lives and hosts. Also, if you’re running lives or you’re not. If you’re not running lives, it’s a little bit of a different starting place for us. We want to make sure that we feel confident about the live before we start plugging into ad campaigns.

TLEP 71 | Live Shopping
Live Shopping: If you’ve never gone live before, you’ll want to have a few practice runs before you start promoting it. You want to get comfortable with it.

When you do plug ad campaigns, there’s a lot you can do here. I’ll take it platform by platform and we can talk through it. On Facebook and Meta, when I first started with this back in 2018, the thing we used to do was we had put a website link inside the live video post. Afterwards, we’d run it as a replay, as a conversion ad going after purchasers. That hits home on exactly what I talked about with being able to use that as an ad and be able to reach a lot more people very quickly. There are a few things you got to be aware of there. The intro of the live there is going to be key because that’s what the people are going to see first.

That was how I first started seeing some good results. Now though, it’s much more cohesive in our strategy and in-depth. If we know we have a big live sale coming up, we’re going to do a lot of different things to promote it. One is event campaigns. On Facebook, create events. You can do this on TikTok too and Instagram as well. You promote those posts or that actual event page, whether it’s through a link click or a traffic campaign. You’re driving up your RSVPs. We call this pre-promotional hype. You can do this with videos, event campaigns and images but it’s important that when you do this, you got to give people a reason to show up.

When you do live shopping, you have to give people a reason to show up. Share on X

If you’re just like, “I’m going live on this date,” not a lot of people are going to RSVP. If you tell them, “I’m going live at this date. We’re going to be doing this and that. You could win this or do that,” everyone’s going to get excited about it. We hype it up beforehand with these event campaigns. The other things that we do are campaigns during the lives.

This is in beta but you can run campaigns while you are live. You can spend in real-time on the moment of that stream. On Facebook, you have to submit it. You can do this too but it’s not as automatic on TikTok. It’s a bit more of a hack in the system where you can go in. As soon as that client is live, you can plug what’s called the Post ID into the campaign and promote it. It does have to go through an approval process.

We go through this all the time. The backend is monitoring these in real-time, making sure that they spend. You can get it to spend in real time. We call them live boosting. On LinkedIn, we’ve seen this drastically improve results compared to organic lives. Those are boosting while you’re live, the pre-hype campaigns. There are post-hype campaigns too, where afterwards, you’re going in. During the live too, in addition to plugging in that post id, the other way you can get spend during a live stream is by a pre-recorded, what we call internally a live now video. This would be like, say I’m going live, “I’m Ethan. I’m live right now. Come tune in.”

Inside the ad campaigns, we’re scheduling that out for the window of time that the client is live. Typically, we have these start 10 to 15 minutes before the actual live because there’s a lag. If the client’s going live at 4:00, we’re going to schedule it to turn on at 3:45. What that does is it allows us to bypass some of the functionality on meta and be able to spend in real-time. We get those videos pre-recorded saying we’re live right now and we run those during the actual live streams. You can also set this up in a more evergreen way. If your clients have a schedule, if they’re going live 2 or 3 times a week or that’s part of what you want, you can say, “Facebook spend on Tuesdays and Thursdays from 7:00 to 9:00.”

TikTok makes it very simple. TikTok has live campaigns that you can run. There are two ways to do it. One is promoting the actual live in real-time. That video functions as the ad creative. The other is you can plug in this more live video into your TikTok campaign but it will only be turned on when you’re live. The other thing you can do, not so much on TikTok and Instagram but on Facebook, is run replays. These are good for training your shoppers to tune into a live stream. There’s like a FOMO component to this. Also, post-stream ad campaigns. “This is what you missed on our last live. Tune into our next one.” You’re building on that FOMO component. Those are fundamentally how we look at live advertisings.

We know that’s also most impactful when it feeds into a traditional eCommerce funnel strategy. That’s also retargeting people in different ways and getting them over the website. They might have that first touchpoint during a live and that’s where you’re convincing them to buy. Someone calls, they’re at work. Who knows what they’re up to? They’re like, “I need to go back to the website and shop later.” You want to get in front of that user again after the live.

I’m not from the ad space and this is a conversation I’m not having with my customer. I always say, “This is something I cannot truly help.” I’d love to hear from you because if I’m a brand and you’re telling me that I need to run a video to tell my audience to tune into my live, as an eCommerce, if I run an ad, it’s because I want the call to action to be, “You have to shop right now.” My call to action is to shop and now you are telling me, “The call to action is to show the live where they will be watching and then shopping.” Do you have this feedback where the customer’s like, “You are running live to get people to like an ad to get to the live?” Is that coming up?

It doesn’t come up so much. The reason why is that we educate our clients a lot on our internal strategies and the purpose behind it. Our clients are going to be putting effort into these live streams. If we have an awesome live stream, we want as many people to join as we can because we know the data says that it shortens the path to conversion. Even though maybe the call to action isn’t shop right now, people like to buy. They don’t always like to be sold. When you get them on a live stream, they’re almost looking at it like, “This is fun. I’m bored. This will entertain me.” They then end up buying. The call to action comes later.

If you have an awesome live stream, you want as many people to join as you can because the data says that it shortens the path to conversion. Share on X

You’re getting them to the live so you can answer any questions they have. Maybe that same user has thought about buying. Let’s say you were to show them an ad that says, “Shop right now,” but they have a question about sizing and they can’t find their answer. They’re not going to go back to the website and shop right now because they’re like, “I have that question about this thing.”

They see the ad that says, “We’re live right now,” so they’re like, “I can ask that question in real time. Let me tune into this live. So-and-so, how does this fit someone who’s 6’1 or lanky like myself?” They can say, “It’s great. Hold it up. Here’s a model that’s a similar size.” I’ve gotten over that one hump that I needed to buy, whereas a more traditional shop right now probably is not solving that issue. Our clients know the value of the lives and that’s why I don’t think they hesitate to put a little bit of spending behind it. You’re doing all this work. You want to maximize the number of people that are showing up because you know that it’s going to benefit you.

Something I constantly try to hammer is about fostering that community. Not only you are selling but you are building a relationship with the shopper and the viewers that you will not be able to do unless you have an actual physical store. This is an audience that has a prime and a different touch with you through live that you will not be able to get.

I’d love to compare and contrast because, in some way, we’ve talked about Meta, Facebook and Insta. You are big in TikTok as well. Space also has a livestream on your website. How do you feel about livestreaming on your website? Is it complimentary? Is it something you should do? How do you think through that when you have a brand? Do you recommend going on our website or is Facebook over YouTube? This notion of selecting your platform, is it important? How do you compare this whole ecosystem in some way?

Your platforms that we look at can be a great place to stream to current users specifically who know your brand and are actively shopping it. Facebook, Instagram and TikTok are all great user acquisition channels. When we’re using live there, we want to be able to get them in front of more people who are discovering the brand and the product. Long-term, we want to drive them over to whatever platform the client is most interested in. Most of the time, that does tend to be their channels, like their website, app or whatever it may be. We want to leverage Facebook, Instagram and TikTok for exposure.

TLEP 71 | Live Shopping
Live Shopping: When we’re using Live, we want to be able to get in front of more people who are discovering the brand or the product.

We do have clients that see great success with Instagram checkout, TikTok shops and a number of other things. As long as that’s part of their goals, we’re happy to take the conversion there too. Onsite though, it’s a different live experience. You’re probably talking to a user who knows your brand more and less to a user who’s just discovering you. I like to have a mix of both but it’s important to keep that in mind.

The other thing I like about your site is more one-to-one live. Apple announced this. They’re going to start with live shopping. They’re going to have sales reps that you can communicate with from the website in live in real-time. This is something that is going to continue to grow in the US. The simple mathematics for Apple makes so much sense. You already have all these salespeople. People go to your website all the time. We’ve all gotten shopping paralysis before, seeing so many items, not getting your answers to your questions and abandoning your site.

You’re going to be able to go to these sites. This will be the expectation. In the same way, the expectation around chat has shifted where a few years ago, you go to a website and see a chat feature like, “This is cool.” Now you go to a website, you don’t see a chat feature and you’re like, “I can’t even get in touch with someone. What’s going on here?” It’s going to happen with live. I promise you.

When you’re looking at your website, it’s going to be a different experience. You can multicast and include that on your website. That could be a good strategy but a good opportunity on your platforms, like your site, is going to be these one-to-one sales and customer service things, especially for different niches.

I use this as a classic example. I go into a men’s clothing store and I’m looking for a suit. My brother’s getting married so I need to get a new suit. I don’t want to spend hours and hours going through each rack. Nobody wants to spend all this time scrolling up and down on a website and seeing thousands of options. I want to go in there and talk to an expert. I want them to tell me, “How fancy is this wedding? What type of look do you want?” Have them pull 3 or 4 options for me. Why can’t I do that at Nordstrom or Macy’s? All these different things are coming.

Nobody wants to spend time scrolling up and down a website and seeing thousands of options. People want to talk to an expert. Share on X

Apple specifically taking that step is going to propel a lot of businesses into getting this. It’s cost-effective for the business and a better user experience for us. That’s where you have to look at your website a little bit differently than your socials. The people you’re reaching there are different. They come in with a different mindset. You want to be able to curate to that. Whereas social, we love to use for exposure to new users and re-engaging your active audiences on those platforms.

I think about all those retailers that pride themselves on being that customer service-driven stores. Think about those the Home Depot of the world. You walk into the store and then all of a sudden, you’ve got this Home Depot guy and then you can ask him any question. The guy is going to go by many loops trying to find you that exact thing that you need. When I go to Home Depot, I don’t go to the store. I go to talk to the guy because I know he is going to tell me where to buy the thing I don’t even have to look. It’s not like most of where say, “It’s aisle 36.”

“I don’t know where aisle 36 is. Walk me there and tell me which one I want.” That’s it. They do that for $1 item to a $1,000 item. That’s what I like about this. That’s the experience I want. The fact that you can start thinking you can do this on your site now is fantastic. Apple is doing a good thing. What amazed me in this whole story is I would’ve expected a little bit more hype because the space is hype. Maybe they would’ve done an announcement and everything like, “woke up in the morning. I was looking to do something for the community like live shopping on my news thing.”

I’m like, “Apple released that. This is so awesome. That’s fantastic.” At the end of the day, live shopping, if it’s one-to-one, one-to-many or one-to-few, it’s all about bringing people to the center of eCommerce. That’s the power of it. It can help you shop and everything, especially in an area where people are returning so many things. It makes sense because why do we mostly return things? It’s because we have no clue if the product that we are purchasing is the right one.

I love that Home Depot example. That’s spot on, especially in the world that we live in where we’re all spoiled as consumers and we’re used to getting that. If we don’t get it, we’re going to leave. I keep seeing this one ad on Instagram and it’s about this new spring collection. The thing that I see in the image is the thing I want. Whenever I go back to their website, I’ve spent more time than I want to admit trying to search for this item. I’ve given up. Now every time I see that, I’m just annoyed.

Imagine if the first time that happened, I could in real-time chat with someone and say, “I screenshotted this. Let me show it to you. Hop on live.” I’m going to have a way better experience. I’m going to buy that thing in real time from those users. They’re wasting their money. You would never open up a storefront without having a sales rep.

Amazon does that.

Your website is your online storefront. People are going there. They have questions. For eCommerce, it makes so much sense.

This conversation is so awesome and I’m willing to stop at some point. I’d love to ask you one last question. You’ve been dabbling in the TikTok shop. I’d love to have you share your experience with the TikTok shop. What did you feel it brings to some of the customers you’ve been working with on the TikTok shop? They have the in-app checkout experience. How is that experience going? Is it something that you think it’s worth brand exploring? I’d love to hear your feedback there.

Out of all the social media platforms, TikTok is by far the one that’s best positioned to capitalize on more of a closed-loop eCommerce solution because of the natural product discovery that’s built into the platform. You follow content creators on TikTok but there’s a lot of increase in exposure from new brands, new creators and new products. That coupled with TikTok made me buy it. People go there for product discovery. The more you can reduce the friction between checkout, the better. Instead of having to go back to a website and search for an item like that company I mentioned on Instagram that’s retargeting me, if they had that product tagged and it was shoppable on social media, they would have a sale with me without a doubt.

TLEP 71 | Live Shopping
Live Shopping: Out of all the social media platforms, TikTok is by far the one that’s best positioned to capitalize on a closed-loop e-commerce solution because of the natural product discovery that’s built into the platform.

Even though that’s a different platform, on Instagram and Facebook, what you saw happen was people lost trust in ordering from those platforms. We’ve all seen a Facebook ad for an item that is a drop shipping product. You’re looking at it like, “This looks cool if it works the way it does.” I don’t think that there’s that much concern about that on TikTok. It’s a more authentic platform and you already see the way that it can drive sales. In retail, it has this TikTok-made-me buy-it storefront.

People are setting up retail displays around a hot product on TikTok and selling things out right away. If you give people the option to buy in the platform on things like that, it’s a natural path to conversion. We’re more bullish on TikTok shops than any social commerce platform we’ve ever seen before. It comes down to the product discovery that’s naturally built in and the trust that users have compared to some of the other platforms out there.

This conversation has been fantastic. I appreciate this. It’s awesome to have you. I was so pleased when I reached out to you and say, “Do you think you can pop in,” and you said, “Yes, that’s cool.” I hope the audience has taken tons of value and I did. I’d love to ask you the last questions. How do we get in touch with you? Where do we reach you? If anyone in the audience wants to communicate with you, what’s the best way?

I appreciate the opportunity to be here. It feels like we could talk about this for hours and hours so maybe sometime I’ll have to come back. Some of the stuff that we talk about is a little bit higher level and can get into the weeds of some details on marketing, advertising and all of that. If anyone does have questions, the best way to get in touch with me is quite honestly LinkedIn. LinkedIn is where I’m most active, where I post most of my insights, thoughts and all this stuff. It’s where I feel the most comfortable personally, like posting and stuff. I like to keep it behind the scenes.

I like to work in the accounts and scale up the businesses. LinkedIn is great though. If you’re interested in learning more about the team and what we do for clients, [email protected] is the best way to get in touch. Shoot us a note. Check out our website. Fill out a form. You can book a call right from there. Our philosophy is to give first.

Even if you have some questions, you’re in the live streaming world, performance marketing or shoppable video, let’s hop on a call and talk through some insights. We’ve got some incredibly knowledgeable people who have been in this space with me since day one. We’re always happy to share information and we know that always comes back around. If you want to shoot me personally a question, LinkedIn is the best place. You’ll see me up there somewhere. If you’re looking at more services and things like that with our team, [email protected]. Checking out our website and filling out a form quickly are the best ways to go.

Thank you. I hope this was instructive and inspirational for certain and something you’ve taken a lot of value from. We’re dropping an episode every Tuesday. We are here to help you grow your video commerce strategy. We have a lot of guests. We are booked with guests and all those guests that we have lined up are awesome. If you feel that you are in this space and want to participate in the conversation, please come join us. We’d love to have you. We had people from the retail space, the hosting side, the video production and the ad space.

We want to make this an environment where you can learn and grow. Please join. Share and comment. Tell us what we do well and what we do wrong. If you like this, please let us know. We also have the community. The community is a space where it’s open to everyone. Everyone can join in. It’s a small community that’s growing by the day. We are posting almost daily. For people that want to talk about live shopping, their experience, what they like and what they don’t like, we talk about eCommerce. Please join us. Until next time, see you.


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