How FashionGo is Pioneering Video Commerce for B2B
Livestream shopping, also known as liveshopping, has exploded in popularity in recent years. While typically associated with B2C social commerce platforms, one company is pioneering liveshopping for B2B wholesale fashion.
Which Social Commerce Platforms to Watch in 2024
Social Commerce has exploded in popularity over the past few years. For retailers and brands, it provides a fun and engaging way to showcase products and connect directly with customers. For shoppers, it makes buying more entertaining and interactive.
Several video commerce platforms have emerged as leaders in this exciting new space. Here are some of the top shoppable video platforms to watch in 2024:
Navigating AI and Human Contributions in Video Commerce Content Creation
In this podcast, host Nicolas interviews Emily O’Connor Keefe of ContentWriter.com on how AI is impacting ecommerce content. Key insights: Trust and accuracy top concerns with AI-generated product info that could cause returns. AI tools lack original thought and human connection compared to writers. Long-form buying guides need expertise. Emily emphasizes the premium on authentic writing to build customer trust. Finding the right balance of AI efficiency and human insight remains vital in ecommerce content.
Advertising Strategies For Live Shopping: Making Ads Work For You With Ethan Kramer
Special guest Ethan Kramer is the CEO and Founder of EK Creative. In two years, he’s grown from a handful of clients to generating over 500 million in live shopping revenue while bootstrapping his agency from 0 to 3.5 million/year, all based on word of mouth and results. This episode centers on live shopping […]
Transforming The eCommerce Experience With Personalized Video Content With Wyatt Harms
Special guest Wyatt Harms is a leading industry expert in Live Shopping. He led BuzzFeed’s go-to-market strategy for Live Shopping working with the United States’ largest retailers, such as Amazon, Walmart and Target. He then went on to build Bambuser’s publisher business. Now he runs the Video + Commerce newsletter and consults for Live Shopping […]