As product discovery shifts to social platforms like Instagram and TikTok, social commerce is firmly on the rise, observes Melissa Dixon of BigCommerce. She notes that authentic, streamlined video content resonates better than overly polished productions. By relying on a vast partner network, BigCommerce focuses on core platform performance while empowering merchants to lead innovation in emerging areas like social commerce and live video shopping.
Social Commerce has exploded in popularity over the past few years. For retailers and brands, it provides a fun and engaging way to showcase products and connect directly with customers. For shoppers, it makes buying more entertaining and interactive.
Several video commerce platforms have emerged as leaders in this exciting new space. Here are some of the top shoppable video platforms to watch in 2024:
Ecuadorian retailer TIA is at the forefront of omni-channel retail marketing, blending physical stores with digital commerce. As Digital Marketing Manager Carla Paladines explains, TIA meets rural communities where they are comfortable shopping, whether in-store or through social commerce initiatives. By localizing its digital approach, TIA provides an excellent model for retail marketing strategies that connect with all demographics.