Facebook Live Shopping, Why Bother?

Using Facebook Live Shopping to reduce the impact of a Facebook ban

Facebook Live Shopping can be an effective sales and marketing tool for businesses, but it’s important to maintain control over your content and audience. Using a multi-streaming platform allows you to leverage Facebook’s reach while owning your content and relationships.

TikTok Payments & 4 Ecommerce 2024 Predictions You Need to Know

Paul Drexler ecommerce shopifreaks

In this episode of the Live Ecommerce Podcast, host Nicolas interviews Paul Drexler, author of the popular Shopifreaks newsletter, to discuss predictions for ecommerce in 2024. Paul shares his insights from over 20 years of experience in web development, ecommerce, and travel.
One prediction examined is that no new major marketplace will seriously challenge the dominance of Amazon, Walmart, and eBay in the U.S. Paul disagrees, arguing the golden era of those giants is ending…

Livestreaming Best Practices With Stephanie Liu

liveshopping with Stephanie

Live streaming expert Stephanie Garcia shares her top tips for creating engaging video content: craft attention-grabbing hooks, prepare detailed run of show plans, get creative with audio/visual cues, and repurpose each show into multiple pieces of content.

Which Social Commerce Platforms to Watch in 2024

Choosing social commerce sites for ecommerce

Social Commerce has exploded in popularity over the past few years. For retailers and brands, it provides a fun and engaging way to showcase products and connect directly with customers. For shoppers, it makes buying more entertaining and interactive.

Several video commerce platforms have emerged as leaders in this exciting new space. Here are some of the top shoppable video platforms to watch in 2024:

The top 4 questions to ask when considering shoppable video solutions

Live Stream Shopping questions

In today’s digital-first era, livestream shopping is quickly gaining traction as a dynamic and interactive e-commerce model. Knowing the Top 4 questions to ask when evaluating livestream shopping solutions is crucial for any brands considering a new software solution.

By merging entertainment with real-time purchasing, liveshopping offers an exciting avenue for businesses to connect directly with consumers. In this blog, we’ll discuss the top three questions you should consider when evaluating a livestream shopping solution.

Top 10 Tips to Enhance the Shoppable Video Experience

From live shopping to VOD - top 10 tips

Kickstart your live shopping with confidence and professionalism using these expert tips. From engaging visuals and background music to interacting with early viewers and ensuring technical readiness, learn how to create a positive and seamless viewing experience from the start. Consistency is key; with practice, your livestream introductions will only get better

Navigating AI and Human Contributions in Video Commerce Content Creation

video commerce and AI

In this podcast, host Nicolas interviews Emily O’Connor Keefe of ContentWriter.com on how AI is impacting ecommerce content. Key insights: Trust and accuracy top concerns with AI-generated product info that could cause returns. AI tools lack original thought and human connection compared to writers. Long-form buying guides need expertise. Emily emphasizes the premium on authentic writing to build customer trust. Finding the right balance of AI efficiency and human insight remains vital in ecommerce content.

3 Ways to Overcome Your Fear of Video Commerce

overcome fear of live

Facing the lens can feel like staring into the abyss for many. But here’s the twist – the abyss stares back with opportunity. Whether you’re tentatively speaking your day’s plans into a video journal or boldly diving into the real-time realm of live streaming, there’s a powerful transformation waiting for you on the other side of that fear. With every push of the ‘record’ button, we’re not just capturing moments, but also harnessing confidence. Dive into these three methods, and watch as the camera, once a foe, becomes your trusted ally.

Social Commerce Playbook Guide: Master Your Game To Success

liveshopping show

Unlock the secrets of effective liveshopping with our all-inclusive playbook guide. From creating the ideal environment to real-time engagement strategies, discover how to captivate your audience and amplify sales. Step into the future of interactive marketing today!” 📹🌟