Making the Most of Social selling – Top 5 tips! 

making the most from social selling

Making the most of social selling is top of the agenda for savvy marketing departments. But how can you achieve this?   1. Own Your Digital Real Estate:  As social media continues to evolve, it’s imperative to recognize the shifting preferences of users away from traditional platforms like Facebook and Instagram. Instead, they’re gravitating towards more […]

Facebook Live Shopping, Why Bother?

Using Facebook Live Shopping to reduce the impact of a Facebook ban

Facebook Live Shopping can be an effective sales and marketing tool for businesses, but it’s important to maintain control over your content and audience. Using a multi-streaming platform allows you to leverage Facebook’s reach while owning your content and relationships.

How Does Social Commerce Work? 

understanding social commerce

Social commerce refers to the buying and selling of products or services through social media platforms.  Here’s a quick overview of how social commerce works: – Social media platforms like Facebook, Instagram and Pinterest introduce shopping features that allow businesses to showcase and sell products directly on their profiles. eStreamly and other providers allow businesses […]

TikTok Payments & 4 Ecommerce 2024 Predictions You Need to Know

Paul Drexler ecommerce shopifreaks

In this episode of the Live Ecommerce Podcast, host Nicolas interviews Paul Drexler, author of the popular Shopifreaks newsletter, to discuss predictions for ecommerce in 2024. Paul shares his insights from over 20 years of experience in web development, ecommerce, and travel.
One prediction examined is that no new major marketplace will seriously challenge the dominance of Amazon, Walmart, and eBay in the U.S. Paul disagrees, arguing the golden era of those giants is ending…

Elevating Brands: Melissa’s Strategies for social commerce on BigCommerce

Bigcommerce social commerce

As product discovery shifts to social platforms like Instagram and TikTok, social commerce is firmly on the rise, observes Melissa Dixon of BigCommerce. She notes that authentic, streamlined video content resonates better than overly polished productions. By relying on a vast partner network, BigCommerce focuses on core platform performance while empowering merchants to lead innovation in emerging areas like social commerce and live video shopping.

How FashionGo is Pioneering Video Commerce for B2B

Video commerce and B2B - FashionGo

Livestream shopping, also known as liveshopping, has exploded in popularity in recent years. While typically associated with B2C social commerce platforms, one company is pioneering liveshopping for B2B wholesale fashion.

Which Social Commerce Platforms to Watch in 2024

Choosing social commerce sites for ecommerce

Social Commerce has exploded in popularity over the past few years. For retailers and brands, it provides a fun and engaging way to showcase products and connect directly with customers. For shoppers, it makes buying more entertaining and interactive.

Several video commerce platforms have emerged as leaders in this exciting new space. Here are some of the top shoppable video platforms to watch in 2024:

The top 4 questions to ask when considering shoppable video solutions

Live Stream Shopping questions

In today’s digital-first era, livestream shopping is quickly gaining traction as a dynamic and interactive e-commerce model. Knowing the Top 4 questions to ask when evaluating livestream shopping solutions is crucial for any brands considering a new software solution.

By merging entertainment with real-time purchasing, liveshopping offers an exciting avenue for businesses to connect directly with consumers. In this blog, we’ll discuss the top three questions you should consider when evaluating a livestream shopping solution.