Elevating Brands: Melissa’s Strategies for social commerce on BigCommerce
As product discovery shifts to social platforms like Instagram and TikTok, social commerce is firmly on the rise, observes Melissa Dixon of BigCommerce. She notes that authentic, streamlined video content resonates better than overly polished productions. By relying on a vast partner network, BigCommerce focuses on core platform performance while empowering merchants to lead innovation in emerging areas like social commerce and live video shopping.
How FashionGo is Pioneering Video Commerce for B2B
Livestream shopping, also known as liveshopping, has exploded in popularity in recent years. While typically associated with B2C social commerce platforms, one company is pioneering liveshopping for B2B wholesale fashion.
Which Social Commerce Platforms to Watch in 2024
Social Commerce has exploded in popularity over the past few years. For retailers and brands, it provides a fun and engaging way to showcase products and connect directly with customers. For shoppers, it makes buying more entertaining and interactive.
Several video commerce platforms have emerged as leaders in this exciting new space. Here are some of the top shoppable video platforms to watch in 2024:
The top 4 questions to ask when considering shoppable video solutions
In today’s digital-first era, livestream shopping is quickly gaining traction as a dynamic and interactive e-commerce model. Knowing the Top 4 questions to ask when evaluating livestream shopping solutions is crucial for any brands considering a new software solution.
By merging entertainment with real-time purchasing, liveshopping offers an exciting avenue for businesses to connect directly with consumers. In this blog, we’ll discuss the top three questions you should consider when evaluating a livestream shopping solution.
Gaining Consumer Trust in an AI-Wary Era:
In a rapidly evolving landscape where AI technology has been met with skepticism by a majority of Americans, how do you face these concerns and maximize the advances in technology
Using Shoppable Video and Live Streaming Apps to Engage B2B Buyers
Learn how B2B brands can use shoppable video and live streaming apps to engage prospects and customers in a digital-first world. Expert Pam Negoro shares insights on differentiating from webinars, experimenting with new approaches, and forging personalized connections via interactive live shopping.
Top 10 Tips to Enhance the Shoppable Video Experience
Kickstart your live shopping with confidence and professionalism using these expert tips. From engaging visuals and background music to interacting with early viewers and ensuring technical readiness, learn how to create a positive and seamless viewing experience from the start. Consistency is key; with practice, your livestream introductions will only get better
Navigating AI and Human Contributions in Video Commerce Content Creation
In this podcast, host Nicolas interviews Emily O’Connor Keefe of ContentWriter.com on how AI is impacting ecommerce content. Key insights: Trust and accuracy top concerns with AI-generated product info that could cause returns. AI tools lack original thought and human connection compared to writers. Long-form buying guides need expertise. Emily emphasizes the premium on authentic writing to build customer trust. Finding the right balance of AI efficiency and human insight remains vital in ecommerce content.
3 Ways to Overcome Your Fear of Video Commerce
Facing the lens can feel like staring into the abyss for many. But here’s the twist – the abyss stares back with opportunity. Whether you’re tentatively speaking your day’s plans into a video journal or boldly diving into the real-time realm of live streaming, there’s a powerful transformation waiting for you on the other side of that fear. With every push of the ‘record’ button, we’re not just capturing moments, but also harnessing confidence. Dive into these three methods, and watch as the camera, once a foe, becomes your trusted ally.
From Instagram To Deets: Creating A Seamless Video Commerce Experience With Doug Weiss
Welcome to this episode of our podcast, where we sit down with industry leader Doug Weiss to discuss his extensive experience in both commerce and creators. Doug is a seasoned entrepreneur and former CEO of Deets, the groundbreaking platform that revolutionized the way we discover new restaurants. In this episode, we dive deep into Doug’s […]