The Art of Community Building with Allan Perrottet

building community

Learn how to build a thriving brand community online. Podcast host Nicolas Baillache interviews Alan Perrottet of Decommerce for tips on delivering value, owning your platform, empowering superfans, gamifying engagement, and leveraging blockchain. Get actionable insights on community commerce in this blog.

The top 4 questions to ask when considering shoppable video solutions

In today’s digital-first era, livestream shopping is quickly gaining traction as a dynamic and interactive e-commerce model. Knowing the Top 4 questions to ask when evaluating livestream shopping solutions is crucial for any brands considering a new software solution.

By merging entertainment with real-time purchasing, liveshopping offers an exciting avenue for businesses to connect directly with consumers. In this blog, we’ll discuss the top three questions you should consider when evaluating a livestream shopping solution.

Gaining Consumer Trust in an AI-Wary Era:

In a rapidly evolving landscape where AI technology has been met with skepticism by a majority of Americans, how do you face these concerns and maximize the advances in technology

Navigating AI and Human Contributions in Video Commerce Content Creation

video commerce and AI

In this podcast, host Nicolas interviews Emily O’Connor Keefe of ContentWriter.com on how AI is impacting ecommerce content. Key insights: Trust and accuracy top concerns with AI-generated product info that could cause returns. AI tools lack original thought and human connection compared to writers. Long-form buying guides need expertise. Emily emphasizes the premium on authentic writing to build customer trust. Finding the right balance of AI efficiency and human insight remains vital in ecommerce content.

Direct Response TV And Beyond: Navigating The Social Commerce Landscape

TLEP 81 | Direct Response TV

Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. In this week’s episode, we are thrilled to have Ronald C. Pruett Jr. as our special guest. Ron has a remarkable career in the world of consumer, digital entertainment, ecommerce, […]

From Niche To Notable: How Partnership Marketing Can Supersize Your Social Commerce Reach

TLEP 80 | Partnership Marketing

In this captivating episode of the Live eCommerce Podcast, we are joined by a leading authority in partnership marketing, Sven Radavics, co-founder of Intribe.co. Sven takes us on an insightful journey through the remarkable case study of Contour, a smaller brand that successfully secured a partnership with industry giant RedBull. Discover how Contour managed to […]

Transforming The eCommerce Experience With Personalized Video Content With Wyatt Harms

TLEP 66 | Personalized Video Content

Special guest Wyatt Harms is a leading industry expert in Live Shopping. He led BuzzFeed’s go-to-market strategy for Live Shopping working with the United States’ largest retailers, such as Amazon, Walmart and Target. He then went on to build Bambuser’s publisher business. Now he runs the Video + Commerce newsletter and consults for Live Shopping […]