Cracking the Social Shopping Code with Neil Twa: Amazon, TikTok & Building to Sell

Neil Twa

Neil Twa, Founder of Voltage Digital Marketing, discusses the rise of social commerce on Amazon and beyond. He explores Amazon’s efforts with the Influencer Program and Live Shopping, the power of user-generated content, using AI for efficient content creation at scale, and his framework for evaluating promising Amazon businesses for acquisition to optimize operations and drive growth across multiple sales channels for a lucrative exit.

Why should you use vertical video for Liveshopping?

Why you should use vertical video in your marketing strategy

Vertical video is the most effective way to engage with your audience, but why? Increased Mobile Usage: Over 50% of all internet traffic comes from mobile devices. Today, nearly 57% of all worldwide video plays come from mobile devices, and consequently, most users hold their phones vertically roughly 94% of the time. The Focus Point: […]

Beyond Digital Marketing Buzzwords

Marketing trends from Levitate Foundry

As we navigate the dynamic landscape of digital marketing in 2024, Levitate Foundry, an Award-Winning eCommerce Growth Agency, stands at the forefront, witnessing and shaping transformative trends that are redefining how brands connect with their audience with their clients.

TikTok Payments & 4 Ecommerce 2024 Predictions You Need to Know

Paul Drexler ecommerce shopifreaks

In this episode of the Live Ecommerce Podcast, host Nicolas interviews Paul Drexler, author of the popular Shopifreaks newsletter, to discuss predictions for ecommerce in 2024. Paul shares his insights from over 20 years of experience in web development, ecommerce, and travel.
One prediction examined is that no new major marketplace will seriously challenge the dominance of Amazon, Walmart, and eBay in the U.S. Paul disagrees, arguing the golden era of those giants is ending…

The Art of Community Building with Allan Perrottet

building community

Learn how to build a thriving brand community online. Podcast host Nicolas Baillache interviews Alan Perrottet of Decommerce for tips on delivering value, owning your platform, empowering superfans, gamifying engagement, and leveraging blockchain. Get actionable insights on community commerce in this blog.

The top 4 questions to ask when considering shoppable video solutions

Live Stream Shopping questions

In today’s digital-first era, livestream shopping is quickly gaining traction as a dynamic and interactive e-commerce model. Knowing the Top 4 questions to ask when evaluating livestream shopping solutions is crucial for any brands considering a new software solution.

By merging entertainment with real-time purchasing, liveshopping offers an exciting avenue for businesses to connect directly with consumers. In this blog, we’ll discuss the top three questions you should consider when evaluating a livestream shopping solution.

Gaining Consumer Trust in an AI-Wary Era:

In a rapidly evolving landscape where AI technology has been met with skepticism by a majority of Americans, how do you face these concerns and maximize the advances in technology

Navigating AI and Human Contributions in Video Commerce Content Creation

video commerce and AI

In this podcast, host Nicolas interviews Emily O’Connor Keefe of ContentWriter.com on how AI is impacting ecommerce content. Key insights: Trust and accuracy top concerns with AI-generated product info that could cause returns. AI tools lack original thought and human connection compared to writers. Long-form buying guides need expertise. Emily emphasizes the premium on authentic writing to build customer trust. Finding the right balance of AI efficiency and human insight remains vital in ecommerce content.