Crafting Stories at Scale – George Huff on AI, Content, Social Commerce and Retail Strategy
In this episode of the Live Ecommerce Podcast, I spoke with George Huff, CEO and founder of Opal, about the major challenges large brands face in coordinating content across channels and geographies.
George provided fascinating perspectives on how AI could augment human creativity and ideation in the future of marketing. But he cautioned that brands need to carefully consider the ethical implications of AI-generated content.
As an example, Target leverages Opal’s platform to produce an astonishing 300+ pieces of social media content every single day. Keeping content aligned across topics, campaigns, channels, and regions at that scale is incredibly difficult without streamlining workflows.
According to George, Opal acts as the “middle management” layer for complex marketing organizations. The platform connects strategy and execution by providing governance, workflow, and collaboration tools. This enables consistency and rapid iteration crucial for high-velocity content operations…
Why it’s important to Keep Humans Involved in Content Creation for Your Next Video Commerce
Videos are an essential part of any effective content strategy. Amid all the technology and data-driven approaches, let’s not forget about keeping the human element involved.
Content That Sells: How To Convert A Social Media Audience Into Customers With Emma Tessler
Emma discusses content marketing and building strong connections with your audience. She explains the different definitions of live shopping, from in-app shopping to shopping from a social media post, and emphasizes the importance of converting viewers into paying customers. She also outlines the Ninety Five Media method, which involves setting goals, creating a strategy, executing that strategy, and analyzing data. She stresses the importance of data in marketing and explains why it is crucial to look at data on a weekly basis.
Content Marketing Vs Ads: Traffic Tactics For Live Shopping With Brenton Thomas
“If you need to see instant results, jump into ads.” Which is most effective for your business: organic traffic with SEO or social media ads? Find out in this episode with special guest Brenton Thomas. He is an MBA graduate with 7+ years of paid search, paid social, organic social media, and SEO experience in […]