How Live Video Is Transforming eCommerce: Key Learnings from China

Popular streamers Li Jiaqi and Viya took liveshopping to a new level. On October 20th, 2021, they streamed for 14 hours and sold $3.1 billion in GMV.
Popular streamers Li Jiaqi and Viya took liveshopping to a new level. On October 20th, 2021, they streamed for 14 hours and sold $3.1 billion in GMV.