Elevating Brands: Melissa’s Strategies for social commerce on BigCommerce

Bigcommerce social commerce

As product discovery shifts to social platforms like Instagram and TikTok, social commerce is firmly on the rise, observes Melissa Dixon of BigCommerce. She notes that authentic, streamlined video content resonates better than overly polished productions. By relying on a vast partner network, BigCommerce focuses on core platform performance while empowering merchants to lead innovation in emerging areas like social commerce and live video shopping.