The Hidden Audience of LiveShopping: It’s Not Who You Think!

What audience for your liveshopping

Contrary to popular belief, the most profitable audience for liveshopping isn’t Gen Z, but adults aged 35-54. While Gen Z engages actively with platforms like TikTok and Flip, their limited spending power results in lower average order values. Middle-aged adults, on the other hand, are more accustomed to video shopping and have the time and money to spend, making them the most lucrative demographic. Data shows they convert their viewership into significant purchases, particularly on platforms like Facebook, making them the true powerhouses of live shopping.

Facebook Live Shopping, Why Bother?

Using Facebook Live Shopping to reduce the impact of a Facebook ban

Facebook Live Shopping can be an effective sales and marketing tool for businesses, but it’s important to maintain control over your content and audience. Using a multi-streaming platform allows you to leverage Facebook’s reach while owning your content and relationships.

New UGC Alert and Gamification tools from eStreamly

Free UGC video alert and Gamification ideas

eStreamly is Debuting Innovative New Products Introducing: UGC Video Alerts and a Gamification product – Trivia Live. eStreamly, a leader in livestream shopping and video commerce solutions, announced today at 14th January, 2024 the launch of two new products designed to help retailers connect with and engage consumers in the crowded digital marketplace. UGC Alerts […]

Livestreaming Best Practices With Stephanie Liu

liveshopping with Stephanie

Live streaming expert Stephanie Garcia shares her top tips for creating engaging video content: craft attention-grabbing hooks, prepare detailed run of show plans, get creative with audio/visual cues, and repurpose each show into multiple pieces of content.

Top 10 Tips to Enhance the Shoppable Video Experience

From live shopping to VOD - top 10 tips

Kickstart your live shopping with confidence and professionalism using these expert tips. From engaging visuals and background music to interacting with early viewers and ensuring technical readiness, learn how to create a positive and seamless viewing experience from the start. Consistency is key; with practice, your livestream introductions will only get better

3 Ways to Overcome Your Fear of Video Commerce

overcome fear of live

Facing the lens can feel like staring into the abyss for many. But here’s the twist – the abyss stares back with opportunity. Whether you’re tentatively speaking your day’s plans into a video journal or boldly diving into the real-time realm of live streaming, there’s a powerful transformation waiting for you on the other side of that fear. With every push of the ‘record’ button, we’re not just capturing moments, but also harnessing confidence. Dive into these three methods, and watch as the camera, once a foe, becomes your trusted ally.

Mastering The Art Of The Video Hook With Jake Drake

TLEP 58 | Video Hook

Jake Drake is a multimedia producer based in San Diego, California. He has been directing and producing livestreams for over 10 years. Jake works with clients ranging from small startups to companies like Google, The Washington Post, and Pinterest. Through his work, Jake has generated over $6.1M in revenue for his clients. In this episode, […]

The Value of Livestreaming and Podcasting with Russ Johns

TLEP 53 | Livestreaming And Podcasting

  “Make sure you’re seen as someone who cares” Our special guest Russ Johns is a content creator and technology enthusiast. He is certified in Dubb training, livestreaming, and podcasting. Russ believes that everyone has something valuable to share with the world, and he enjoys helping people find their voices and share their messages. When […]