The Power Of Conscious Co-Creation With Marci Zaroff

TLEP 46 |Conscious Cocreation

 

“Through the lens of design, we can change the world.”

Special guest Marci Zaroff is an ECOLIFESTYLE PIONEER. As the Founder and CEO of ECOFASHION CORP, Marci coined the term “ECOfashion” in 1995 and is an internationally-recognized ECOlifestyle expert, educator, innovator, serial entrepreneur, and Author of “ECOrenaissance: Co-Creating A Stylish, Sexy, and Sustainable World,” (Simon & Schuster.) Founder/CEO of ECOfashion Corp—a “Greenhouse of Brands”—including B2B turnkey sustainable fashion and home manufacturer METAwear, regenerative/organic cotton farm project RESET, affordable, size-inclusive, QVC/mass market organic lifestyle brands Farm to Home and Seed to Style, and new D2C (e)co-creation retail platform, YES AND. Also, the Founder of Under the Canopy, Producer of “THREAD Documentary I Driving Fashion Forward,” and Co-Founder of Good Catch, BeyondBrands, and The Institute for Integrative Nutrition, Marci has been instrumental in driving authenticity, environmental leadership & social justice worldwide for over three decades. Board Member of the Textile Exchange and Organic Center/Organic Trade Association, and recipient of countless awards, she’s also featured in the book “ECO AMAZONS: 20 Women Who Are Transforming the World” and a Henry Crown Fellow of The Aspen Institute. @marcizaroff.

Hear about Marci’s experience with QVC and USNow.com, what it took to work with them, and her key takeaways from that partnership. Find out why she’s known as the Martha Stewart of an eco-lifestyle and how that helped her become an icon in the sustainable fashion field. Discover the key that unlocks success today. Learn how she pivoted from being in the studio to producing live streams at home. Get tips for your shopping event and the benefits of recording from your home. Uncover her tips for overcoming challenges like engaging with your audience. Gain an understanding of the importance of co-creating and telling stories with partners in alignment with your brand. Receive advice for selling as a startup or small online business.

The Power Of Conscious Co-Creation With Marci Zaroff

We have a very special guest who I’ve known for a number of years through her incredible work in the many fields of fashion and eco-friendly living. Her name is Marci Zaroff. She’s an eco-lifestyle pioneer, the Founder and CEO of Ecofashion Corp, which has a number of different brands under it. I’m going to turn it over to Marci in a moment to talk about them from home manufacturing, fast market organic lifestyle brands. There is so much that you’ve done.

I met Marci through her company under the canopy many years ago at the Natural Products Expo. She coined the term ecofashion in 1995, which is impressive looking at her history in that field. This has made her an internationally recognized eco-lifestyle expert, educator, innovator, serial entrepreneur, and the author of a book that I was at the launch party for called ECOrenaissance, which is all about co-creating a stylish, sexy, and sustainable world. Marci, what else can you share with us? How else could you fill in the blanks for everything that you do? It’s impressive.

Thank you. Be careful what you wish for. It’s been a lot of years in the making. We were joking about this is going to be my 32nd year upcoming at Expo East. I started my career in the organic natural food industry back in the day when everybody knew each other in that industry. That’s how small it was. I started a school that’s known as The Institute For Integrative Nutrition, which has over 200,000 certified health coaches in 170 countries around the world. I saw the missing link when it came to health and wellness, food, and beauty, and then missing the link in fiber because they’re all interconnected in agriculture and in popular culture.

Learm more about eStreamly shoppable video,  Enhance your social commerce Today!

I coined and trademarked the term ecofashion many years ago and have been building brands. EcoFashion Corp. is leveraging those decades of building supply chains, innovation, compliance and certifications. In Ecofashion Corp., we call ourselves a greenhouse of brands because modeled after the old school house of brands in the fashion industry, we leverage our teams, our operational efficiencies, and in our case, the SOIL because I’m a soil junkie. That’s at the core of my life work, whether I’m talking about food, beauty, or fiber.

For us, all of our brands start at the source. The core of the company is built on a brand called MetaWare. It is a manufacturing platform where we make sustainability easy for other brands and retailers by meeting them where they are and taking them on this journey by supporting them in full-package bespoke manufacturing, where that is the engine of our company. We can easily build brands coming off that engine because our core competency is creating a farm or raw material to finish the fashion supply chain management platform.

We have 3 brands, 2 live on QVC. One is called Farm to Home and Seed To Style. Those brands are now growing beyond QVC as well. They were launched there in partnership with QVC during the pandemic. We launched a new direct-to-consumer, turnkey farm-to-consumer brand called YesAnd, which is at YesAnd.style. It sums up my life work. It’s the first chapter of my book as well, which is all about no compromise. The Yes in food is taste in beauty products, functionality and scent in fashion, style and quality. The And is the, “By the way, it’s also.”

It’s a value add. It’s not sacrifice and deprivation. It’s not choosing between what you want and then being socially and environmentally responsible. In our case in YesAnd, it’s about certified organic, regenerative, circular, low impact, ethically made, low impact died, all of the fair trade and made in the US in some components. It’s all the touch points that tell the story, but it also fuels our full transparency from a blockchain technology that’s now in our products that can, through a QR code, tell the entire story of the what, when, where, how and why of everything that we do.

I knew you would be able to get into it in such rich detail that I could not do justice through reading this. Thank you for outlining that. There is so much about what you do that I admire and appreciate. One of the things that stands out, and the big fit for this show, is your work with QVC and your passion for technology, which is in alignment with eStreamly. Before we get into the rest of the conversation, Nicolas, you have a brief update on the eStreamly technology for our dedicated readers. What’s going on over there?

First of all, I cannot tell my joy to have Marci on this show. I’m excited to have you. You’re such a wonderful figure and you’ve done much for the natural and organic world. It’s fantastic. On the eStreamly side, we’re excited to launch our Instagram broadcaster. Basically, it’s one stream to a free destination, Instagram, Facebook, and YouTube. Not only can you stream directly to those platforms, but you can also have the chat sync up. We’ve done that as a separate tool from live video shopping. You can use that. This is meant for folks that are passionate streamers and want to get live. We launched this product. It’s on the platform. Feel free to reach out for that.

I love all these updates because it shows a commitment to evolving along with the other platforms. On that note, Nicolas, I know that you have a long list of questions for Marci. I’m going to turn it back over to you because I don’t even know where to begin with all of these things that we could cover in such a short amount of time. What are you most eager to ask her?

One of the things that would be interesting for some of our readers is here you are, a person like you having such a deep passion for many things and a good understanding of supply chain and everything. Going after QVC, partnering with them and launching a brand with them. For all the entrepreneurs that are readers, we know that some are trying to either go into the QVC space or find their way there or to the HSN. What did it take for you? How did partnership emerge? From there, what are the key learnings you got being live on the show? I’d love for you to express or share your perspective on that whole journey.

It’s been interesting, to say the least, because obviously, with the world shut down and the pandemic, it changed the QVC game after I got my foot in the door, which served me even better because of my crazy life. It started because, as we’ve spoken about, I’ve always lived at this intersection of the lifestyle that’s what my book is about, which is through the lens of design, we can change the world.

TLEP 46 |Conscious Cocreation
Conscious Cocreation: Through the lens of design, we can change the world.

 

Even though my focus is fashion, I’ve been somewhat industry agnostic and started in food like Maslow’s Hierarchy of Needs and have been evolving the categories as I’ve seen the consumer evolving. My depth of knowledge and working in innovation, social entrepreneurship, being at the front lines of sustainability, organic and eco living set me apart from the typical person that would meet with QVC. They called me the Martha Stewart of an eco-lifestyle.

As an author, they also saw the benefit of bringing someone like me on air as a spokesperson for the future of where the world is going. When I had my first meeting, it was before the pandemic, there wasn’t anything on air like what I was talking about which is this model of the source to story that I’m not just selling product for the sake of selling product. There’s a reason for being. There are how it’s being made, what’s in it, who’s making it and all of these very relevant questions that the consumer’s asking.

When I started, I didn’t show up like a typical brand would, which is, “Here are my products. Here are my price points. Here are my margins.” I get six minutes on air to do a single hit, and that one hit is going to determine my fate at QVC. It was a bigger picture thinking around, “Where do we start?” It was very collaborative, which I love because that is the key that unlocks success in any distribution channel.

It’s about not being talked at as a vendor, client or partner. It’s about finding the win-win. In the case of my partnership with QVC, it was, “How do we win together?” We decided what’s the lowest hanging fruit for the consumer who’s already maybe embraced organic food, whether it was a Whole Foods, Costco, Target or Walmart.

Everybody’s now in that space, every food retailer. It was about, “Where do we start?” Bedsheets are a very low-hanging fruit for a customer or a person who has started thinking about health and wellness, what they’re putting in on and around their body because we spend a third of our lives in our beds or we’re supposed to.

Learm more about eStreamly shoppable video,  Enhance your social commerce Today!

You’re not just what you eat. You’re also what you wear because your skin is the largest organ in your body and the primary organ for absorption. We started with Farm To Home. I created the brand for the most part. I did one product for Thrive Market with the brand, but for the most part, I created the brand for QVC. We built a collection of those low-hanging fruit sheets, towels, robes, throws and top-of-bed blankets.

The first show that I did was literally February 2020, just before the pandemic. I did get to go to the QVC studios, be on air live from the studios, and it was exciting. I didn’t know what to expect because it was my first time, and then the world shut down. Suddenly, I had to set up a studio in my house and be my own tech department, lighting department, hair and makeup and styling my own because when you’re on air and at the studios, you have teams of people there to support you.

It definitely made it more interesting. From the standpoint of livestream, I loved it because it enabled me to have a lot more control over the way that I told my story and based on having that QVC audience, but being on my computer, which was my comfort zone and obviously throughout the pandemic became, even more, my comfort zone with Zoom and all the ways we were doing meetings.

I felt like it was a more personal experience because that’s what my life work is about. It’s about meeting people where they are, inspiring them and helping to activate and engage them around the product is the vehicle to tell the story of the work that I do. Throughout the last few years, I’ve been going on air telling the story from a very inherent place because it’s a story I’ve been telling my whole career anyway, but now celebrating the product and ultimately giving the consumer a call to action.

We started with home. Within six months, it became apparent that there was a resonance to what I was doing and let’s try another category. I met the buyers for the most part through Zoom meetings and developed the brand. We created the Seed To Style brand for QVC. Suddenly, I was going on air with both brands and they were reinforcing each other, which ultimately was a testament to this lifestyle.

This isn’t just about a bed sheet, shirt, organic food product, or even a clean beauty product. I collaborated on air with Josie Maran, who has a clean beauty product. That’s also part of the fun. It is 1 plus 1 equals 11. We’re stronger together than we are apart. How can we tell stories together with like-minded brands, companies and other influencers?

That’s another opportunity that you can’t do in retail at brick-and-mortar. This is the way of the future. I’ve had lots of learnings, good, bad, and indifferent with QVC. It’s not all smooth sailing. There are challenges, but there are opportunities. It’s also opened my eyes to opportunities beyond QVC as to how to meet the consumer where they are and tell stories they want to hear with social and digital media. It’s a whole new day. QVC started many years ago before we had all these tools in our toolkit to accelerate these kinds of stories.

I’m curious about some of the things that you learned when you’re saying that it’s not always smooth sailing and in the process of spending two and a half years moving from the studio into your own home and essentially building an at-home studio, which is what a lot of people are doing now with live shopping. They’re setting it up on their own. They might not have a big budget or they might be a little hesitant to spend money on setting something like that up. Are there a couple of best practices that you’ve learned over the years that other people could easily replicate even if they’re not working with QVC?

I would say a couple of things that come to mind quickly. One would be finding the balance between the inspiration and story, but product detail. It’s important that people understand that you have to lead with the yes and the details of the product. In my case, it was everything from the fabric specs to the details on the product, and find that balance from the standpoint of talking with the viewer and being very natural. I’m an entrepreneur. I’m used to pitching for money, sales, getting on stage and doing public speaking. They all have very different ways that you package yourself and present.

I had to learn how to let my guard down and don’t be selling. Just be. The more you’re in conversation in the way that you present in a live stream, the more people will resonate with your story. That’s one of the benefits of being at home. There’s a personal element that you can’t get when you’re in a giant formal studio. When you’re at home, people see your dogs and your kids walking in the background. They see what furniture and design you have.

The more you're in the conversation in the way that you present in a live stream, the more people will resonate with your story. Click To Tweet

You learn more and I think it’s about personal connection. That’s one of the keys to building a relationship with the viewers, buyers and consumers on the other side of the TV, screen or phone. The balance of those things is being in your comfort zone and your element, married with making sure that your focus is on not just being inspiring and activating from the standpoint of the story. You’re making sure you’re covering the things people would want to know if they were in a store because they’d be feeling, touching and looking at the item. They would have a better sense of the item. You got to make sure that you don’t lose that while you’re storytelling.

What’s interesting when you think about the journey to get into QVC is you were already someone that was working a lot on the content on providing the story by everything you were doing. This is how you got into QVC. They noticed you because of who you are as a person and the passion you have for your product.

What is interesting from you going to QVC is you focus on the detail of the product, and then you tell your story from how you manufacture this product, where it’s coming from and everything. What you’re saying is that the content was exactly what you’re experiencing every day with the production of the product and making those products together.

A lot of times when we are talking to entrepreneurs, they are questioning like, “What content can I create? I don’t have anything to say.” They have so much to say. You say what you do every day. Tell the truth. Tell them where is this product, why you selected this color versus this color, why you are working with this supplier. Why is the product coming from West Africa when you could have chosen to come from China or whatever? Those are insightful. It’s interesting and that led you to QVC. That led you to me much more now. It’s fascinating.

Know who your audience is. When we talked about the challenge, if you would ask me, “Who is the audience for sustainable products?” Technically, everybody is. Millennials and younger generations have been raised with the internet, where they could pull the curtain back and ask questions of the human and environmental impacts, “Who’s making it farm to table and farm to home?”

TLEP 46 |Conscious Cocreation
Conscious Cocreation: Know who your audience is.

 

There’s an element of discipline and knowledge that older generations aren’t used to because the old-school advertising was about talking at and telling you what to do. It’s about getting to know your audience and then talking to them like they’re your friends. You don’t want to pitch. I’m used to telling the story of what I do and what the products are about because people are like, “What are you wearing?” I’m like, “Let me tell you why this is amazing.”

That’s the tone you need to have when you’re on air or you’re live streaming. You’re hanging out with your friends. I mean, that is the way you should be, but know who your friends are because I have friends of all different generations. A typical QVC audience now, that doesn’t mean in the future, is generally an older customer. They might have kids or grandkids who are telling them why it matters to be organic, sustainable or plant-based, but it’s still relatively new to them.

Whereas if I was doing a live stream, let’s say, on Us Weekly Marketplace because we also have Farm To Home and YesAnd on UsNow.com. They’re looking to potentially create a market. That’s going to be a very different tone that I’m going to take because it’s a different audience. I think knowing your audience is super important, but being true to who you are, authentic and in authority in what you’re speaking to are also very important.

To that note, I remember having a conversation with an entrepreneur that was hiring someone to be the face of the company because he felt that he was not representing the core audience. You have a brand, YesAnd, which is more geared toward a younger audience. I would love for you to share your perspective on that, being the front, and a content-first brand basically.

Do you feel that the brand needs to leave beyond you or do you feel you can still represent the brand and be the brand ambassador because of who you are and what your value are? I’d love to know your perspective on that because it’s something that brands or entrepreneurs experience at some point that dissociation, “Should I be that person or not?” I’d love to hear your perspective on that.

The way that I’ve built the YesAnd brand, building off of this mantra or philosophy of my life work being about no compromise, is partnering or collaborating with like-minded people. We call it Eco-Creation. Everything we do is made by MetaWear. It’s all vetted and we know that it’s all sustainable. Everything that I would want to speak to is part of the brand.

We create collaborations with other people and bring them onto the platform. For instance, we did YesAnd x The Rodale Institute, YesAnd x The Ram Dass Foundation, YesAnd x Boundless Creatives, a group of influencers. We have YesAnd partnering with Women’s Earth Alliance. We did a partnership.

We have a new celebrity creative director that I’m going to be announcing who’s a very well-known name. He is going to also be the face of the YesAnd. He’s going to be doing our photo shoot at the next photo shoot and then activating a lot of influencers and celebrities. We’re going to be building a community around YesAnd.

YesAnd will and already is growing beyond me. I’m the anchor because it’s like in my book ECOrenaissance, I have 40 people that I’ve highlighted in my book throughout each chapter. We have art, food, wellness, beauty, fashion, and business. Those are the different chapters. In each chapter, I have 5 or 6 people that I highlight as my illuminartists. These are people that are my modern-day Michelangelos of this renaissance, this rebirth of humanity built on this understanding that we’re all part of a collective ecosystem.

Each one of those illuminate artists is leveraging their platform to tell stories. It’s different products and services, but we’re all telling similar stories. It’s creating community and the five pillars of the book are creativity because we’re all creators. We can create whatever we want. That’s the beauty of the world we’re living in. Everybody can be a creator. It’s about connecting that creative content with commerce.

That’s how we monetize our creative abilities, and then it’s connection, which is very much what the internet has done, what we’ve done, what we’ve learned during the pandemic that we’re all connected. It’s our connection with our ecosystems and learning that if we destroy our ecosystems, we compromise our own sense of safety, health, wellness and future.

If we destroy our ecosystems, we compromise our sense of safety, health, wellness, and future. Click To Tweet

It’s about collaboration, the power of the collective. It’s about the community that we’re all in this together, i.e., under the canopy. We all live under the canopy of the planet’s ecosystem together. It’s about consciousness because, as Albert Einstein once said, “We can’t solve ‘s problems with the same consciousness that created them.” We have to change our consciousness. We have to climb the ladder, get higher on the ladder of consciousness. We change our perspective and we see things differently.

Going back to this community I’ve created of other spokespeople, other people that can share that same languaging that YesAnd is all about, it’s much bigger than me. Hopefully, where the world is going, we can all embrace this philosophy, mindset and, ultimately, this marketplace that we’re building at Yes is about bringing others to tell their stories as well.

Learm more about eStreamly shoppable video,  Enhance your social commerce Today!

A lot of what you’re describing is inspiring and exciting. You’ve been doing this work for long. If you were to start completely over without any of your connections and you were getting started as a passionate brand on a mission, what would you do in this live shopping space? We hear from many people who are on the relatively new side to this. They might be startups, which I know you’ve done a lot in the startup world, helping brands get things together. What is your advice to someone in that position?

First of all, in a QVC scenario, the margin is probably one of the biggest challenges I’ve seen because I’ve had a lot of friends with brands and made intros with QVC and we’ve played with models together. In coming out of the gate as a startup, you want to make sure that when you’re thinking about your own financial models, price points and how you model things, you have to build in plenty of room for that model which when you’re selling online versus in store, you have to real realize there’s going to be a lot of returns and exchanges depending on the category in my category.

Maybe not as much for food and even beauty products, but depending on your category. Make sure you’re looking through that lens because it’s basically an online business because people aren’t touching and feeling. They might order the same item in three sizes or different scents, smell them, and send back the two they don’t want.

You want to make sure that your business is either far enough along where you’ve worked through kinks because you don’t want to go through learning curves with the QVC. If it’s your own shopping on your own site, you clearly have much more room to play. It can be expensive. You want to be smart about setting things up, getting experts or consultants in even to help you think through it.

Also, a lot of QVC business is on consignment and/or it’s on wheels. They’ll send back to you what doesn’t sell. These are all things you’ve got to think about upfront. In the case of your own streaming, the flip side, you have more benefits around the things I said or some of the challenges of QVC, but you don’t necessarily have the audience yet. The benefit of a QVC is you’re plugging right into potentially up to 100,000 people a minute that are watching.

TLEP 46 |Conscious Cocreation
Conscious Cocreation: The benefit of a QVC is you’re plugging right into potentially up to a hundred thousand people a minute that are watching you.

 

You have a whole different model than if you try to hook it into your own retail eCommerce site, you’re a startup and you don’t have a following yet. With that, I think there are offs. You have to do your due diligence right out of the gate, look at the pros and cons, and then build out a vision plan and start slow. Start with one product and get it right before you try to take on too much.

In my case, we came on with two full brands and full collections, but it’s also because I’m a seasoned entrepreneur. This wasn’t my first rodeo. My comfort zone around knowing how to speak to and produce at a larger level is very different than if I was a startup that was purely a startup. Even though I was a startup, it was still 30 years of leveraging my experience.

That’s another full of insight. We see the business hat. Look at your margin. You are like, “We were talking about content, community and video.” All of a sudden, like, “Don’t forget your margin.” You’re ground back to the business. It’s interesting. At the end of the day, it’s a business, regardless of how you position it, like how you live for it. You can have as a bigger art as you can have thinking through all the elements of the planet, the how-to of that your product interacts with the world and everything, but it’s a business. If you want to be sustainable, you have to think through those elements.

What makes you incredibly successful is you are able to combine those two things and make it something great. There are not many entrepreneurs that are able to lay that balance. Congratulations on doing that. In this episode, we could read that five years from now and still, there will be learnings for people. I’ll bet you that and take me on that.

You are touching on something that is something that very little people are talking about, which I think is another element of the future of shopping, which is community. Thinking community in the sense of like, “As a brand, I have to think about community. I am not the spokesperson. We are a group of individuals that represent the value of that brand. We all resonate with it and we all embrace it.”

This notion of community is interesting. We are thinking community, “It’s like a group of people we can sell to,” but you are going beyond that. You are saying, “No. The community is the embodiment of all the value and passion that we all have together that makes this product unique.” That’s an interesting thought. Whitney, you’re doing a lot of work on the community side. I don’t know if that resonated with you. What do you think about that? I felt that was a very unique perspective.

TLEP 46 |Conscious Cocreation
Conscious Cocreation: The community embodies all the values and passion we have together. It makes this product unique.

 

It all comes down to being driven by a mission.

In fact, one of the ways I want to build the community and stay true to the mission is to, we’ve now introduced through the MetaWear YesAnd platform, where MetaWear makes blanks, whether it’s cute t-shirts, hoodies, dresses or whatever it is, then we bring it in blanks. Now we have a partnership with an on-demand printer that is the largest in the world. We did a launch party and now we’re going to be making this available starting, which is you, as a creator, can come to YesAnd. We can set up a page on our site. YesAnd x Mago, who’s an artist, that’s an up-and-coming street artist in Japan. This is already up on our site. This is the collaboration we did.

We took ten of his art paintings and translated them to graphic files. You can go on the YesAnd site and go, “I want that YesAnd blank style with that Mago print. “Within one week, you’re going to get an on-demand, fully sustainable, got certified organic all the way from farm to print. The inks are certified organic and they’re printed in a bespoke on-demand way. You can say, “I want that style, color, size, art file or art print,” and it ships to you within a week.

What we’re trying to do is marry regeneration, circularity and technology and live at this intersection of connecting the dots of how we all accelerate change together. There’s the community because, at the end of the day, climate change is real. It’s the greatest threat we have ever faced as mankind and it’s all hands on deck now.

Climate change is real. It's the greatest threat we have ever faced as mankind, and it's all hands on deck now. Click To Tweet

I couldn’t think of a better way to wrap up this conversation because that is something we need to continue to bring to the forefront. We’re still in a time when brands are very focused on the financial side, but driving it back to the community, mission and the bigger picture here, as you have eloquently laid out, is impactful. We’ve never explored this on the show before.

That’s another thing. In addition to all your experience and the best practices you’ve learned working with QVC, this has been absolutely fantastic. The time flew by for me. I’m sad that we have to wrap it up. Thank you so much for being here with us. If somebody wanted to get in touch with you to work on a project to be one of your co-creators or collaborators or get more information on other work you’re doing, go to your main website. Is that the best place to do it?

You can DM me on Instagram @MarciZaroff, MarciZaroff.com, EcofashionCorp.com and YesAnd.style where creators don’t have to hold inventory and they can tell their story in a unique way. They just have to provide the art files and then they can tap plug right into meeting content meets commerce, and then we set up livestream and off they go. We keep building on storytelling as a collective.

Thank you for giving such a great call to action. That’s exciting for me, having been in the content world for a long time and seeing the lack of sustainable options for something like that. I am thrilled to know that. Thank you, Marci. Readers, we’ll have another episode for you. We’re coming up on 50 episodes. We have had the pleasure of talking with extraordinary people like Marci and we hope to continue doing that for, many months or years to come. We’ll see. Thanks again for being here, Nicolas, Marcy, and the readers for paying attention and taking this important information in. We can’t wait to see how you apply it to your business.

Thanks for having me.

Important Links

What is Live Shopping? 

Live shopping gives consumers the opportunity to purchase as they watch video streams. With social commerce, retailers can broadcast live video streams and engage with consumers in real time. eStreamly’s video commerce solution enables brands to host live shopping events across multiple channels. From shoppable live shows on social media to hosting video commerce events. Live shopping is the future of retail. Live streaming shopping apps, shoppable videos, these are the tools successful retail brands will need. eStreamly’s white label solution gives brands shoppable videos. As live streaming shopping gains momentum eStreamly is empowering retailers to leverage these Live streaming shopping apps and shoppable videos to drive higher conversion rates. Connect with today’s mobile first consumers. 

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