The Art of Community Building with Allan Perrottet

building community

I recently had the pleasure of speaking with Alan Perrottet, co-founder and CEO of Decommerce, on my podcast. Decommerce is a company that helps brands building community commerce around their products and services.

Alan had a lot of great insights into how to meaningfully begin building community commerce online. Here are some key takeaways from our conversation:

Focus on Creating Value

The foundation of successfully building community commerce is delivering real value to members. As Alan explained, “It’s all about what the value, what people want to hear. So depending on your niche, but let’s say in your niche, people want to learn something. They want to get a problem solved.”

Brands need to understand what their audience cares about and create content that speaks to those interests and needs. Sales pitches don’t cut it. Livestreams where brands engage directly with their audience are a great way to provide value.

Own Your Community Platform

While social media can be useful for discovery, Alan advised against building community commerce solely on rented platforms like Facebook or Instagram. On those sites, brands have little control or ability to directly engage with followers.

Having your own community platform allows you to tailor the experience and foster deeper, more lasting connections. You also own the data, which is invaluable. Livestreams are a great type of content that works well on owned platforms. eStreamly can help you to create exciting liveshopping experience for your website.

Empower Your Superfans

Diehard brand fans can become your secret weapon. Giving select community members special privileges and responsibilities – like moderating or creating exclusive content – helps them feel valued and deepens their investment.

As Alan put it, “They are going to bring the spirit in your community. It’s very difficult to be a distractor, a bad actor in a place where there’s a lot of love.” Let these superfans host their own livestreams to share their passion with others.

Add Gamification

Fun competitions and games are a great way to organically bring new users into your community. Decommerce has seen success with tactics like scavenger hunts that reward engagement with free products and other perks. They are a great way of building community commerce spaces.

Gamification provides entertainment while exposing new potential customers to your brand community. For example, why not livestream your next product launch to build excitement?

Use Blockchain Thoughtfully

While Alan believes blockchain technology can enable new models like direct cashback rewards, seamless payments, and exclusive NFT-gated experiences, user experience is paramount.

No one should need to understand crypto wallets or the blockchain to participate. The tech should work silently behind the scenes to remove friction. Livestream an intro to blockchain session to educate your community.

Building community commerce that is thriving takes work, but the rewards for customer loyalty and retention are immense. I highly recommend listening to our full conversation linked below for more insights from Alan on building community commerce!

What is Live Shopping?  Live shopping gives consumers the opportunity to purchase as they watch video streams. With social commerce, retailers can broadcast live video streams and engage with consumers in real time. eStreamly’s video commerce solution enables brands to host live shopping events across multiple channels. From shoppable live shows on social media to hosting video commerce events. Live shopping is the future of retail. Live streaming shopping apps, shoppable videos, these are the tools successful retail brands will need. eStreamly’s white label solution gives brands shoppable videos. As live streaming shopping gains momentum eStreamly is empowering retailers to leverage these Live streaming shopping apps and shoppable videos to drive higher conversion rates and connect with today’s mobile first consumers. 

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