Start With Story And Shake Things Up With Paul Carpenter

 

TLEP 37 | Story Sells

 

Our guest today, Paul Carpenter, believes in the power of people to impact one another without competition. He started in the TV industry 20+ years ago in sales and marketing. Now, Paul is a seasoned marketer ready to solve problems, connect ideas, and team up with others to create better experiences.

Tune in to discover how story sells a product and ways to tell a brand story through shoppable social and eCommerce. Hear Paul’s perspective on VR, AR, and the metaverse and how that pertains to livestreaming. Find out why marketing has a bigger seat at the table post-pandemic and what that means for your business. Learn about building systems via virtual collaboration and partnerships. Gain an understanding of meeting customer expectations. Get tips on creating content and a digital community.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Start With Story And Shake Things Up With Paul Carpenter

My special guest is Paul Carpenter. Paul and I met at the Social Shake-Up in Atlanta. We stumbled across each other. I was sitting on this table, grumbling about what I was hearing on some of the room and you were also grumbling with some of your team. We ended up having good fun. I remember vividly that conversation. It was interesting.

Before we dive into that, Paul started in the TV industry many years ago in sales and marketing, then through his journey, Paul has loved doing a lot of marketing. He says he works on his LinkedIn. He wakes up every morning to solve the problem, connect ID to people, and team up with others to create a better experience. What stood out for me on your bio is not only you’re saying that. What’s very interesting is you want to position yourself as a brand. It’s basically that you are made and you sell in Atlanta. I’d love to hear from you why you want to position yourself as a brand.

First off, thank you for having me on this. Those conversations that we had at Social Shake-Up were incredible. We became fast friends. There was another vendor there I believe that had their little live cast set up. They wanted you and I to ham and egg it on their show. We were very impromptu and we spit off a bunch of facts for them. We then had you on our show come on and throw in some knowledge as it pertains to livestreaming video in TikTok and all the things.

I got to say, within the month of June, I feel like you and I go back many years. Now, to get to your question. I don’t know if I necessarily ever position myself as a brand. I want to position myself as a good human that connects people. Out of recruiters, they truly love the power of people and that connectivity. I posted this on LinkedIn. I truly think we have the power to positively impact one another and lift everything. We can all win. This isn’t a competition. This is a chance for all of us to win at this thing called life and business.

It resonates so much with us. This is why we launch eStreamly. We wanted to have a positive impact on people. Sumita, my co-founder, every time she introduced herself, she would say, “In 2018, I met Nicolas. I wanted to bring people to the center of commerce. I wanted to create something that served people.” This is embedded in our DNA. That resonates quite well. It’s funny that you say we sell in Atlanta because we are very strongly audited with Atlanta too.

I cannot take credit for that. That is a saying from an amazing group in Atlanta, an organization and club called Switchyards. When they opened, Michael Tavani, who a lot of people will probably know in and around Atlanta, is an Atlanta ambassador through and through. He was at, I believe, scout mob way back in the day. I probably have this messed up.

He wanted to join or start a coworking space that was by Atlanta, for Atlanta, and for the people of Atlanta. It was a cool creative space down in Midtown. One of the first things was I was one of the founding members that I threw into his Kickstarter to do this. I got a special invite to one of the first openings there. I remember seeing that neon sign and it has become iconic on a lot of people’s Instagram feeds.

I truly believe in what Michael says because he was born and raised here as well. There’s something about that made with soul in Atlanta. First off, I’m in Atlanta, so check that box. The made part, for me, is hard work. You’re never given anything. The made with soul and soul comes from, like what I said earlier, the power of people. We all have souls and we can put that energy out in the world and create a much better place leaving almost a legacy. I know that’s not what we’re here to talk about but that’s in essence who I am. Mike and the Switchyards team beautifully captured it in a wonderful neon sign.

We feel Atlanta is a very special place. We are very proud to be here. We connect with the region, the city, and the roots of Atlanta. I can only see that. I didn’t know there was a neon sign. I have to go there and make that on my Instagram picture too now that you say it. For the readers, if it’s the first time or you are a longtime reader, you will know that we had different types of guests.

We had brands and people that had deep experience with livestreaming, with training about livestreaming or supporting brands going into their life journeys or even creators. We didn’t have anyone representing the marketing agency. The deferred leg into any larger organization that is looking at its social presence or communication strategy.

I felt compelled. When you and I met, I immediately thought and say, “I got to have Paul on the show.” First of all, he’s such a fun guy to talk to. Having all that knowledge, years of experience, and you’re a marketer, you’ve done that all your life into very different things. Not only you’ve done marketing but you’ve done a lot of content.

We are here in this world of content. Every company like Marcus Sheridan was saying, “Every company that doesn’t realize they’re a media company, they are going to die or they’re dying already.” In some way, I felt very excited to have you, and thank you for joining. I’d love to start with this. The first thing is when you have a brand coming to you, you probably have done some exchange. You know the product, settle for who they are, and what they’re doing.

They’re saying, “We want to establish this strategy.” They have some thoughts about doing livestreaming or generally, the content creation piece. What question do you ask? How do you think through that whole content creation element of it? I’d love the thought about the relationship between brand and marketing.

I’m going to throw out a name that I’m sure your entire audience knows. This is going to sound cliché. As brands or organizations come to agencies, they come with 1 of 2 things. They either come with a problem and they’re looking for you to solve it, which is some of the best, in my opinion. Those are the best types of requests because it allows us as an agency to take a step back, dive deep into their customer research, and start to get into all the nuances of their goals and objectives. You have to start there. That’s number one. The second is the type of brand, client, or organization that comes saying, “I need X, Y, and Z. I need this thing. I need the shiny object because everybody is doing it, whether NFTs. I need an NFT.”

The first thing I would say is why. I would back it up and go, “Why do you need this?” Those are often the hardest challenges because you’re working with someone who is already coming to the table with a preconceived notion. You almost have to unravel that in order to get back to the base level of, “Now that we’ve uncovered that maybe the path you were thinking isn’t necessarily the right path.” We know that because we’re starting to do a lot of customer research. In my opinion, this is again from a marketing standpoint or any business, a business is only as good as its customers.

A business is only as good as its customers. Click To Tweet

You don’t have a business if you don’t have customers. To me, you always start there, then you work backward and find out what the customer wants. As an agency, back to your original question, it’s on us as agencies or agents. We take the root word of agency and simplify it. We are an agent of that company or the brand. We must have your best interest in mind. If we don’t have your agenda in mind, then we aren’t an agent for you.

Let’s start there. It does come down to asking a lot of the very foundational questions of what are you trying to do but why are you trying to do this? Why are you trying to institute this type of platform or why are you trying to reach your customer in this area when the research says they’re over here? I start with the Simon Sinek, the why, the how, then we’ll get to the what. What we’re going to do to solve it? That’s where I start.

Through the years, I had many conversations with brands. Very often, what I’m hearing from a brand perspective, it says, “I talk to that agency. They want X amount of money but I don’t know if that’s going to deliver or anything.” They feel very puzzled by making that commitment not knowing what’s in it for them.

I love the idea of if you are in this situation as a brand owner, an entrepreneur, or anything, think about the problem and bring your problem to them and say, “Find that agency that is able to clearly identify, ‘If that’s your problem, this is how I will solve it and this is what I will do for it,’” as opposed to, “I want to do social media marketing,” which is not a problem. It is a general statement, as you say, so you are more falling into that second bucket.

Now all of a sudden, the deliverable is much more complicated for you to understand if you’re going to get value out of it. I love that. Rephrasing your ask into a problem is crucial because you could highlight the throughput you are trying to get if you’re getting to that stock. It’s interesting. I wonder when you have a brand that comes with the, “I want to do livestream shopping,” for instance. You’re like, “No way. Before we do livestream shopping, maybe we should create videos or post them on social media for the first time. You’ve never done any of that.”

I’m teasing you here but when you see what they want to do is very farfetched, like the NFT you were talking about, from what they should be doing now, how do you approach that? How do you make the customer understand the value of doing other things before going into what they want to do? Ultimately, are you letting them going to do that or are you trying to steer them down to a different path?

Let me answer that last question first. I will tell you, almost without hesitation that me and many on my team, the way we’re positioned, our DNA, and who we are are not afraid to say that’s not a good idea. However, we have to back it up with research and data that says, “This is why.” Sometimes, the data isn’t numerical data. Sometimes, it’s data that is based on experience. That’s something you can’t teach. It’s something you gather over time. Being in the business for years, and I have other folks on my team for 25 or 30 years, we’re all at that golden age. That’s a lot of experiences, trial, and errors that we’ve made in our careers.

Backing it up, be mindful of who you choose as an agent for your brand. Number one, make sure they do come with a lot of experience and are always a proponent of this. If it’s something that is as niche as healthcare, you may want to make sure that agent that you hire has a lot of health background and healthcare experience.

I would always steer on the side of leveraging our experience and data to then dictate why you should or shouldn’t do something. Always start there. If they come with the idea already fully baked, and we’ve had that before. We’ve had it where somebody will be, “I want to do something in VR.” “Why? We understand VR, but why is VR going to tell your end story to the audience? Is your audience accepting and is VR accessible at the place and moment where they’re going to intersect with your brand message?”

TLEP 37 | Story Sells
Story Sells: Always steer on the side of leveraging our experience and data to then dictate why you should or shouldn’t do something. Always start there.

 

There are so many nuances. As soon as you start saying that, the clients and brands typically go, “That doesn’t check that box.” They almost answer their own question and they back it right out and go, “What would you recommend?” That’s where we go, “Gloves are off. Research is on. Let’s do it.” We dive deep then we come back with a well-informed proposal of what they should do. They don’t have to accept it. That’s the other beauty. They can say no too. We wouldn’t be doing our jobs and service as agents for that brand if we didn’t do that.

It made me think as you were talking about VR errors. I don’t know if you have a customer that came to you and say, “We want to do a livestream.” In this space, you’ve done a lot of content for your career. When you think about livestream, who do you think is the best type of brand on which you think, “Livestream makes sense for you.” If they were to come to you and livestream shopping, who are the ones that you feel could benefit from that?

First, anybody can tell a story. We’ll start there. I’m a true believer that a story sells. We’re obviously talking about marketing. Marketing is an entire practice of persuading people to do and primarily buy something. Every brand has a story to tell. There are a lot of times that brands think they don’t have a story because it’s not grounded in a single founder that has this long legacy and it’s very romantic. I’m like, “Even the people that make up your staff, they are a story in of themselves and they have stories about why they’re working for you.” Again, I start at the basics, Nicolas, so I apologize.

Every brand has a story to tell. Click To Tweet

I start with a story. If every brand has a story, then every brand is right for livestreaming. Maybe but maybe not because there are a lot of nuances and specialties that come out. I would say where we’re at now versus where we were a few years ago with livestreaming and what the pandemic has done to accelerate livestreaming and to start leveraging the power of it like we’re doing now. Can you imagine having that connection? Customer service is like the customer success realm within a brand. I would go there. If we were talking about verticals and brands, the shopping aspect of it is going to be through the roof.

We saw it at Social Shake-Up. There were a lot of tracks that weren’t in that realm but then there were a few that piqued our interest. You and I were sitting in a couple of them together where they were talking about the power of story, the power of selling, and the impressions that they were getting that were better than most advertising campaigns on TikTok or something. You’re sitting there going okay but are they able to buy something right there? Are they able to buy that pair of Vans that you had a TikTok about or something? I think the opportunity, especially with shoppable social and eCommerce, is merging then you add the video element on top, you’re talking about a three-legged stool that, to me, is very powerful.

We see that as well and that’s what we feel. The future is coming too when you have the ability to connect that storytelling to an action, which in this case, shopping. In our case, it makes for conversion. I remember, in the audience, you have people that had experience with farmer’s markets or things like that, where you will talk to any of those farmer’s markets. You ask them like, “Do you feel that there’s a difference if the founder is selling? What’s passionate about the brand investors or a helper?” Someone that comes for the day and they will tell you like, “I do twice sales than someone from my core team. If it’s a nail person or someone that came for the day to do the transaction, we sell twice less. I invite you to do that.”

When you have that story and you are able to articulate it, people resonate better with it. Let’s imagine your brand, you accomplish your why, you’ve decided that you go to the creation of that story, and you think that life is one of the avenue. How do you go about the creation of the content itself? I’ll think through that. Do you expect the brand to come with like, “This is all ready,” or do you work in a collaboration? Is it that you come up with the roadmap of what that will look like or identify the best host for that? I want to think through that perspective of livestreaming. We could almost expand that to video altogether.

I’m sensing a pattern here. I’m answering your last question first so I can get to your first question. A lot of it is a true collaboration. Honestly, I don’t think we do and I want to be optimistic that we don’t but we don’t sit in a world of a bunch of different black boxes. People aren’t aware of other stories, things, possibilities, avenues, or channels. For the most part, especially marketing tends to, at least here in the States, marketing has a much bigger seat at the table than it has prior to the pandemic.

TLEP 37 | Story Sells
Story Sells: Marketing has a much bigger seat at the table than it has prior to the pandemic.

 

I’ll get to the answer on this but it’s making me think about the makeup of modern companies now and the amount of silos that are created in there. Some of those silos are starting to break and we’re starting to see a new age of business that is more collaborative than it’s been in the past where you’ve had this specialist owns this. They’re going to charge a premium for it for sure because their proprietary knowledge sits in a black box. To get into it, you’ve got to pay out the wazoo.

Those days are still here and those companies are still there as well. I truly feel like a lot of that is coming down. This bleeds into a whole other topic for another day but the metaverse in many ways because the data is going to be decentralized. You won’t have this central unit that you have to tap into. I say all of that because, in my opinion, you have to be collaborative in nowadays business environment.

Things move too fast. There are too many new technologies happening. Again, marketing has a big seat at the table for what those technologies should be. If you look at any major brand and look at their MarTech stack, it’s crazy. It truly takes collaboration to build those things and systems that are required to meet nowadays very mobile, modern, on the fly, and sometimes sitting in the seat but digitally connected virtual humans and consumers.

I say all that because the short answer is collaboration all day long. There are so many things that unravel to say that as an agency, we could come in and pitch an idea without understanding all the nuances, challenges, history and where their customer segmentation lies, and all that. I personally wouldn’t go with that agency because they don’t know what they’re talking about if they haven’t done their homework. Collaboration all day long.

It made me think about what you’re saying about the MarTech. I’m assuming from one brand to another when you look at MarTech, you see a very different stack. One company is using this, this other one is using that, and this other one is using this. How do you feel about this whole thing? Being what some will consider also as a MarTech, when you go to a trade show, if I was a marketer, I will be like, “Every single company out there tells me that you can sell more by using my tool.” They all sell the best thing on Earth.

There are probably 100 of them. How do you make that decision? Because of the diversity of solutions out there, as an agency, do you feel it’s challenging for you to work and navigate that? Do you feel that it’s part of your role to have an input with the brand about what they’re using and not using, or do you feel that that’s what they have then you go with the flow with that? I wonder what’s your position as it’s related to that.

It is extremely hard to keep up with all of it if you don’t have somebody on your team that is a CTO or a technology lead innovation strategist. You could throw out whatever type of title you have. We have one of the absolute best. I’m going to do a plug for Adam Scott. He’s our technology lead over at Launch. He has kept abreast of everything that is going on on different types of platforms, experiences, and screens. It’s mind-boggling.

He must have a robot. He probably built a robot to scrape all of this because we don’t push one particular platform or anything like that. We do work with a lot of big brands, we’re often at the mercy of whatever system they’re on, and that’s totally fine. We have a technology lead who is a little more on the agnostic side of going, “We’re going to think about headless technology in many ways so that you find the right tool for the right need at the right time.”

It’s very crucial to have an agency technology lead talk to the brand technology lead and make sure that that collaboration is always there. I’m not even going to begin to talk about the approval process and proposal process. There are a lot of people at stake there but typically, you’ve got marketing, technology, finance, and operations. It truly does take a village to pull together a very logical MarTech stack for that company.

A lot of times, you are having to work with legacy systems. You never want to break those apart. I’ll go back to one of the first things I said. The customer is not sitting there going, “You’re using this platform.” They don’t care. They just want a good, positive, and delightful experience from a brand. That’s what they’ve come to expect. You pick the right tools that help you meet that customer. It goes back to the customer always.

TLEP 37 | Story Sells
Story Sells: The customer just wants a really good, positive, and delightful experience from a brand. That’s what they’ve come to expect. So pick the right tools that help you meet that customer.

 

We had instances where we work with an agency and we felt that the agency was brought up right at the last-minute working with us on the conversation we had with the brand. All of a sudden, they had to figure it out. I almost felt bad because I felt that the result was pushed on the agency to make it happen great. While in some way, I felt that maybe they should have been involved a little earlier in those conversations.

As an agency, you’re trying to keep up with what’s going on in the world. It’s very important. For you, the most important is getting the end-user experience regardless of what you use but it takes real collaboration. It makes me think that for the retailer, the brand out there that has some thought about doing some content that is a little different from livestreaming maybe.

When you think about your strategy, try to involve your agency if you want them to have a key element because using the agency to find the creators may not be the success that you’re looking for. When you think about livestreaming, and we’ve talked about this before, it’s the marketing of an event. You have to think about before the event, how you bring attention to your event, how you remarket the shopper that has not shopped but has been watching, and all those things. That’s what the agency is here for and they can help you with. That’s where they bring the most value. Bringing them along the journey is interesting. I don’t know if you want to comment on that.

I’d love to say something to that because I love your example. I don’t love it love it but I feel bad for that agency in many ways. I love the fact that you’re able to connect with brands directly bringing the livestream technology and making it super easy for somebody on the brand side. Here’s the thing that I wanted to react to.

On the brand side, I talk about marketing being at the table and having a bigger seat at the table, especially post-COVID because of digital, video, and connectivity. All the things that truly disrupted the customer journey or the buy journey, I see them as a ton of new opportunities. One thing that I see time and time again from a brand side is the brand marketers are probably doing 3 to 5 roles per person. They are so overworked.

I don’t say that without hesitation. I know I’m making a wide generalization but even social media managers alone have to think about paid organic, community management, customer success and people being pissed off for something. That’s one person having to manage so many or a very small team with so much positive and negative sentiment.

You take that from a social media standpoint. Now the exponential ripples that happen from a marketing department standpoint and they’re charged with platforms and technology. In many cases, security and privacy things because if you’re having issues with privacy, it means they’re probably not seeing your ad. If they’re not seeing your ad, then they’re not converting. Everything is connected. That’s why in today’s world, with all the connectivity, not just from a consumer standpoint but even internally at a brand, they do need agencies to be the agents with the representation to help them find these solutions.

A solution like eStreamly as a livestreaming partner. They can’t go and figure out that entire landscape and do their job at the same time because they’re already overstretched. Whatever that brand was that you were able to work with immediately, I’m hoping it all worked out but what a missed opportunity for the brand to not almost empower the agency to go and find partners like you.

It becomes more of a collaborative process and there’s no oh-crap-moment at the last minute. “You’re doing what? That doesn’t match the strategy that we put out in Q1.” A rogue marketing person went down this path and it sounds great. They sold it in. Again, I go back to that know the customer and do the right thing for them. Collectively, as a brand, an agency, a partner, and a livestream partner, that should be a cohesive unit in my opinion.

There’s something about partnership over vendorship. That’s not even a word but we can make it one here. I truly think a point where partnerships, it’s the value of them. If you’re not leaning on partners, you’re getting left behind because there’s no way one company can build and sustain this rocketship that we’re on with content.

If you're not leaning on partners, you're getting left behind because there's no way one company can build and sustain this rocket ship that we're on with content. Click To Tweet

One plus one equals three. That’s what we say in the context of a partner. It’s true. When you think about this, overall, it’s important. I can only resonate with you on the fact that we talk to a lot of brand and we see that they’re overwhelmed with all the things going on. It’s incredible. You have to think about so many different things.

If we have executives that are reading, your team is overwhelmed. What a best to have a person from outside of the team that has the same core motivation as you do to make you succeed and to help you out with doing things that are taking time, which is vetting a partner, a third party partner, or thinking through differently about the same problem to solve, then giving that to an empowering your agency to do so.

One of the cool things that I like about you, Paul, and some of the team is that you’ve taken on the leap of saying, “We are a marketing agency. Content is king. Why don’t we create our own content?” Maybe I’m too much of a newbie but I haven’t seen many companies like you taking on the leap and saying, “We’re going to create this show. We are going to be super active on social.” You’ve done that. You have a whole team dedicated to feed your context. Walk me through why you’re doing this and what is the goal for you to launch that.

Keeping honest here because I feel like I could talk for days on this. If I forget something, it’s only because you can see the passion in what I do and what my team does. Launch is a special place. I’ll tell you how it all came about. Honestly, it is the pandemic. As many webcasts and webinars started popping up but I will say, Javier, who is the co-founder of Launch. I dreamt this up during the second week of the Pandemic, so we’re talking about the end of March 2020.

Right away, we hit the ground running because both he and I were such stalwarts in the Atlanta marketing community. He was a big eventgoer for a lot of the TAG, the Technology Association in Atlanta. We were always at events representing our companies and connecting people. I was on the board of the Atlanta Interactive Marketing Association in my spare time.

I thoroughly enjoyed being out in the community. When everything shut down, I lost my connection with the community. I’ll never forget getting a call from Jav and saying, “I posted this thing on LinkedIn.” That was a picture of he and I at an event. I said, “This is the thing that I’m going to miss during this pandemic.” We didn’t know how long it was going to be but I was like, “This is an intentional thing. I can’t wait to see you all again.”

That post blew up. I wasn’t expecting it to but it blew up. Jav calls me up and he goes, “We need to recreate that feeling. I know we can’t do it in person but what if you and I hosted like a web show podcast thing?” Same as what we’re doing here. I said almost without hesitation, “When do you want to start? I need this connectivity with my fellow humans and fellow marketers.” We kicked up this show not thinking about it from a business standpoint like a goal of, “We’re going to create content for Launch.”

As a matter of fact, we named it Speedbumps Live because we wanted to talk about challenges and how those challenges can turn into opportunities when you flip the switch a little bit and think of it from an optimistic standpoint. We decoupled Speedbumps from Launch originally. It wasn’t a launch content generator. It was a way for Jav and I to stay connected to the community, talk to other marketing leaders, and see what challenges they’ve had in their careers.

I fast forward because ultimately, we said, “This is pretty awesome. The pandemic is not going anywhere. We’re still remote. Let’s make this some content and start bringing Launch for the ride.” For the most part, we keep them a little decoupled. That’s probably not the smartest marketing approach in the world. I have to take my own advice.

The advice I would say is every brand should have something like this where you have a passionate leader or team member of your company to talk great things about your company and the solutions, the products, or the services you provide to your customers. That’s why I thoroughly enjoy doing things like this. I’m again very appreciative of you having me on because I’m sure the people in my audience are tired of hearing of me. For the most part, the idea of going out and creating content is king. It’s demand generation in many ways. We all sit back and consume hours of content. I say let’s also make some.

TLEP 37 | Story Sells
Story Sells: Every brand should have a passionate leader or team member to talk great things about your company and the solutions, products, or services you provide to your customers.

 

What resonates with me is that you were having a community in real life, and all of a sudden, that community stopped. The question was, how do we create that community again but in a digital environment? At the end of the day, the goal was to create that community through content generation and you were able to achieve that. For us, the reason why we created this show was the same way. We wanted to be able to give back to the community but the way we also position livestream in some ways.

It’s an opportunity to create your own community and to engage with your community as well. If you do it through podcasts, livestreaming, videos, or blogs, that’s okay. Everyone has their own way but you want to feed your community because community is what makes your brand great from my point of view. It’s great. Through that episode, I hope that brand creators or retailers that are reading will see the agency. I won’t say differently because there are many brands and retailers that easily rely on the agency. At least maybe from the creator’s side, they will see agency a little differently. The agency is here to support. It’s that feel that makes something good and great.

We talk quite often about the host is what makes a livestream and the event awesome but there is a lot of touchpoint around livestreaming. Having an agency that can support you through that journey is super important. Involving them early is important. Especially if you are having that agency through your own strategy, getting them on board and trying to have them think through your own way of doing the process.

What technology do you want to use? Where do you want to make your livestreaming? Is livestream the right thing for you? We all have a story to tell but maybe your story is better said on a TikTok video as opposed to going to a livestream. You want to think about all those things. You don’t want to hear me trying to tell you, “You should buy my product.” That’s not how it should be. Get advice from people that are dealing with making your best interest at the core. I truly enjoyed the conversation. Paul. Before we stop, how do we reach out to you? Where can we find you?

My number one go-to for all social media is LinkedIn. It’s such a positive place where you can truly get inspiration, especially in this business world, and meet amazing people like Nicolas. Please reach out to me, Paul Carpenter, over on LinkedIn. I am one of those that will accept, in which we can have a whole conversation about that.

A whole other thing that you can get with livestreaming is some personalization. If you put a nice little note and personalize it, that teeters over the edge and it gets me to accept your invite. Once there, if you’re in Atlanta, a lot of my friends already know I’m a coffee nerd. We will go do coffee, do lunch and we’ll do anything. I love connecting with people. Feel free to reach out. You can also find me or email me, [email protected]. I’m very accessible.

Be mindful of what you ask for.

I know. Bring it. I can say no.

If you are in Atlanta, he’s also from here and we are also from here. Please feel free to reach out to him. It’s always good to connect with great people. The last thing we will do is we will also connect your show and invite you with any of the attendees. It’s an interesting show. If you’re passionate about marketing, trying to debug situations, and everything, having a place where you can listen to content when you are driving. I won’t say to your office because most are working from home but if you work from here to your pool, you’ll probably have a little drive, if the pool is in the neighborhood, you can tune into a show during that time. Until next time. Thank you, everyone.

Thanks, Nicolas.

 

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