Marketing A Niche Online Business With Aida Rejzovic


TLEP 35 | Niche Online Business



Aida Rejzovic founded Sassy Organics in 2016 to make shopping vegan and organic effortless, to empower others to embrace an eco-friendly lifestyle, and provide a carefully curated and ever-growing collection of sustainable products.

Find out how Aida reaches her ideal customers through SEO and targeted email marketing. Hear her experience with influencers and how they fit into the company’s niche and core values. Receive best practices for working with content creators, such as establishing long term relationships. Discover what Aida learned from experimenting with affiliates partners. Learn how to stand out while performing influencer outreach that doesn’t feel transactional. Uncover why it’s beneficial to add your personality into your brand so customers can get to know you. Gain an understanding on how to measure success through social media and video marketing engagement.

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Marketing A Niche Online Business With Aida Rejzovic

We have a very special guest I cannot wait to hear from. This is Aida Rejzovic, who founded Sassy Organics in 2016 to make shopping vegan and organic effortless, which are two keywords that I love as a shopper. This is how Aida and I met and I found out about Sassy. She also created this company to empower others to embrace this organic lifestyle and provide a carefully curated and ever-growing collection of vegan and organic products, and those are the type of things that I buy.

I’m looking forward to hearing about Aida’s beginnings in this eCommerce world and how she’s created the resilience to keep going, which is a challenge for a lot of small business owners. We also are going to talk about working with affiliates, content creators, and influencers, and learn how she set up her website to be shoppable.

We may dig into some livestreaming tips. That’s a big theme for this episode so we are going to hear if Aida has experimented with this at all, whether on her own or working with influencers. We are here to provide support too. Maybe we will have some live brainstorming going on here and feedback from Nicolas on how that could be incorporated into Sassy Organics. Thank you again for being here, Aida.

Thank you so much for having me. I appreciate being here. I couldn’t think of a better morning than to spend more time with you guys.

She’s bringing this up because she is in a very different time zone than myself in Los Angeles and Nicolas in Atlanta. It is quite early for her and we are very grateful that she took the time to make it work with the schedules. Nicolas, when you were checking out Sassy Organics, tell me a little bit about what you noticed about it from an eCommerce standpoint. You spent so much time on shopping websites. I’d love to know what stands out for you and what you are excited to speak with Aida about.

First of all, Whitney, you and I met because of our common passion for everything organic or natural, through Product Expo East and Product Expo West. I was in the prior launching of eStreamly. I was in this industry and I have been in a fair-trade movement in organic for many years. The first thing that stands out was, “This is going to be fun because this is an area that I love and cherish.” I’m personally a non-meat eater so I don’t know what that qualifies me about. It’s more about the environmental standpoint of it. The first thing that stands out is this is a product that resonates with me.

The second thing that I thought was interesting about her website was the fact that the product offering was broad. I thought that was cool because there are a lot of choices and options. It made me feel that “I could spend some time there and angle on. I have almost a shopping cart of all the different things that I could potentially be buying.”

I felt that was resonating. Very often, when you think about eCommerce, a lot of brands are thinking it through, “I offer this product.” It’s a very small subset. Maybe they do cosmetics for AIRCARE, but what else are the other products that you can think about and add to your eCommerce environment? Maybe it’s not your product. Maybe it’s a product that you share with a friend or something.

I felt that that’s what Aida was able to bring. She has those exclusive brands that she works with. She’s able to have this offering. Now, I can spend time on this site and enjoy it. She has also something unique that caught my attention. It is that she has a bunch of videos, and that’s what we are for. I ended up watching some tutorials and all that. I was excited about it. This is why I’m so excited about this conversation. Aida, before we dive into the nitty-gritty of the video and eCommerce, how did you come up with this space? What’s the passion? Where did that come from?

The passion started about ten years ago when I transitioned to an organic and natural lifestyle. I had experienced some health issues. I have always loved running and exercising, but I felt that every time I went for a run, I’d get stomach aches. It was up and down. After seeing a number of specialists, the solution was, “Do a lot of exercise.” I kept saying, “I need to find out the cause of the issue and not just treat the symptoms.” It’s a Band-Aid solution so I wasn’t happy with that. The more I read, the more I started to find out about chemicals that we consume, especially ladies through cosmetics and everything else.

I decided to give that a go as a last option to ditch all the chemicals from our cosmetics, but also fruit, veggies, and stuff. My husband and I have decided to switch to that organic lifestyle. We started that maybe 8 or 10 years ago and I haven’t looked back. I got rid of all my makeup and perfumes especially because they are full of chemicals. I have not had any health issues since. A couple of years later, I was talking to my husband and I’m thinking, “I have always loved healthy living. I always have enjoyed natural products, and now we are in that natural and organic lifestyle. Why not start a business and go into that?”

I was spending so much time looking up organic products and buying a lot of stuff. I thought, “I might as well share my experience and provide that opportunity to others so that they don’t have to look at the ingredients. They can get the best quality organic products with no pesticides, no chemicals, and it’s all in one place.”

You said it, Nicolas. It might be a little bit hard when you are looking for something, you find a brand, but they only have a certain collection. You have to go to another store to get other products and it can be a little bit exhausting. I thought, “I will have it all in one spot.” From the beginning, I always had in mind to do skincare, makeup, baby products, organic teeth, and health supplements so that you can get it all in one spot.

We started six years ago. I decided to do my own website, which was fun but scary at the same time. When you don’t have that knowledge at the beginning. I would recommend getting somebody to help you with that because we went through so many website changes, especially at the beginning. My first homepage did not have a call-to-action anywhere because I didn’t think about it. I had no idea. That was my first website and a few months later I had somebody saying, “You don’t have a call-to-action. How do I buy?” I’m like, “What’s call-to-action?”

You learn as you go but I would recommend getting some expertise right at the beginning perhaps if you can afford it. We launched in 2016 with 9 different brands. We had 124 SKUs at the time, which sounds like a lot, but it really wasn’t a lot. You might have one page of skincare and one page of baby products. It’s not enough, but we worked hard over the past six years to develop that range to expand, and to improve the website and user experience as much as we can. Now we have over 130 different brands with over 2,000 different SKUs. We are growing daily. Daily or weekly, we try to add new brands and new products.

TLEP 35 | Niche Online Business
Niche Online Business: You learn as you go. But it’s definitely recommended to get some expertise right at the beginning if you can afford it.


That’s impressive. It made me feel that it’s a similar journey that we are having and we know some folks in the audience are having. It’s this idea of you trying something and then you realize by talking to others, “Why are you not doing it this way?” That idea of experimenting, working, and growing together is nice. It’s true. When you get surrounded by experts from the get-go is always something that you should be doing.

It’s not always easy to find who those experts are because everyone tends to say they are experts. It’s a good segue because we feel like we are in the same area. You have this idea and you are putting those products. You are trying to grow your supplier base. How did that come up? Were you focusing on the supplier side or were you focusing on the customer? If you were focusing on the customer, what was the different action you took to get more customers aware of your product?

I was focusing more on customers. I’m trying to source the products that are of the highest quality. We have good suppliers, but we also get approached on a daily basis, especially now these days to stock a variety of products that may have good margins but they might not fit our core values. I’m having to say no to a lot of those suppliers because I don’t feel they are the right fit for us and our customers.

We are predominantly known for having a good quality product. I would test a lot of products with large brands with over 50 or 70 products. We can’t test every single one of them, but I will test a good size of those products so that I am comfortable that I am introducing a good brand that not only has good ingredients, but that performs well, especially when it comes to skincare.

My focus has always been on customers and customer satisfaction, and also what customers will need. We will do a survey that is sent to customers twice a year. We ask them what products they are happy with, where are they finding us, and what products they want to see in the store. We get a good sense from customers if they want to see more skincare or if they want to see more chocolates or whatever that might be that we want to introduce. We are guided by what customers’ needs are, which is probably the best way to go rather than second-guessing. I have introduced products that I thought were good because I like them, but customers ultimately said, “Maybe no.”

Being guided by what customers need is the best way to go rather than second guessing. Click To Tweet

You have your base and you know what your customer wants. How do you reach this customer? Are you leveraging influencer marketing? Are you more focused on SEO? What’s the strategy? Are you doing paying ads? What’s the strategy around that?

We did ads on and off. At the moment, I’m focusing strongly on SEO. While you can run ads during SEO to boost that a little bit, I like to know if my SEO and what I’m doing is working or not. The only way to test that is if I switch off the ads. That way I know if the traffic is growing because of the SEO or is it because it’s the ads that are driving that traffic. I love SEO. If you can’t afford to outsource it or if you prefer that you want to do it in-house, you need to fall in love with it because it is a lot of work. It’s a lot of content. It’s a lot of little tricks and stuff that you can do on your website.

On-page SEO, and then you have got off-page SEO that you need to work on as well, which does take a lot of time. That’s our main focus at the moment. We also focus heavily on email marketing. We have a large database and our existing customers. We have switched our email provider as well to Klaviyo, which is US-based and they are amazing. Focusing on segmentation and targeting specific customers that will purchase specific products, for example. Either based on data that we got or based on previous purchases that this customer has purchased. That seems to be working well for us at the moment.

How do content creator partnerships work with influencers and affiliates? How does that fall into your marketing plan? Where are you on that journey?

We have a small number of influences at the moment. We are always increasing that pool, but it’s trying to find that happy medium and not to have that over rate, which you are sending products left, right, and center. It can’t maintain that good relationship with your influencers. We do have a few that fit our core values including being vegan as well.

We get tons of emails daily from people that are wanting to promote our products and are either starting or are more advanced influencers. It’s a little bit harder. You have to go, “Does it fit our values?” If they are promoting products that are also animal-based or that have been tested on animals and then they try to promote, it just feels not the right fit. Rather than getting anyone and everyone, we want that niche audience that fully supports what our values are and that is vegan products and products that are not tested on animals. That’s an absolute must for me.

I was expecting from that question that you say, “We are using some databases and we are the ones reaching out to influencers.” Not the other way around to be fully transparent with you. If it’s the case and you say you have a lot of applications every day, can you walk us through what is an application from the creator that stands out? What do you want to see from that standpoint? For a creator who is passionate about your brand, what do you want to see to say, “This is a person I want to talk to?”

It’s somebody who fits into one of the categories. Either being a vegan, a plant-based influencer, or somebody who is living that eco-friendly lifestyle as well. It’s predominantly in those two categories. Sustainability is at the heart of everything we do, as well as being cruelty-free. Any of those would be a suitable candidate for us.

Sustainability is at the heart of everything we do at Sassy Organics. Click To Tweet

When I see somebody promoting mainstream products that you can get at the big supermarket or department stores, I feel that they can’t appreciate the value of products that are not toxic products that have no toxic ingredients, and prep products that are purely vegan, and products that are made with eco-friendly packaging and things like that. I feel that unless they live that lifestyle, they probably can’t promote that to the level that we need them to be promoted in a way. There is no passion, and passion is what I look for.

We had Brian Fanzo on an episode. He was talking about owning your niche, where he was saying like, “Please don’t do what I do because I don’t own any niche, but it’s very important to own your niche.” In some way, what you are saying, Aida, is what you find to be valuable is to find people that are well-aligned with those core values and don’t deviate on any matter.

If you are a creator and then it’s the beginning for you, you don’t know, and you are not taking all the gigs as important for the future of your career in this space, it may sound difficult at the beginning, but it’s something you want to think about as a host. One of the things that I would like to ask you is as a creator, when you work with a creator, how much freedom do you give them for how they create the content? Is it scripted? How is that going on in that relationship? I’d love for you to comment on that.

We don’t get involved in terms of how the content is created. Generally, we are able to see by the social media account. If it’s an Instagram influencer, we are able to see what content they create, if they go for videos or images. We are happy to let them run their platform as they please I suppose. For us, it’s important to reach the audience that they are serving the content to because if the audience is not resonating with organic products, vegan products, or sustainable products, regardless of what they do, it’s not going to matter. We pretty much give them the freedom to do what they like, and they tend to do a good job anyway.

It could be a mix or a combination of images, videos, reels, and stuff like that. We are quite happy with that. I don’t get involved. I let them run their platform. The audience is what matters and the niche. I’d rather have a handful of good followers or an audience that will listen rather than have 10,000 people that don’t care about whether the product is cruelty-free or not. It makes no difference to them. It’s important for me to know who your target audience is and to stick with that rather than try to be everywhere.

TLEP 35 | Niche Online Business
Niche Online Business: It’s really important to know who your target audience is and to really stick with it rather than try to be everywhere.


The following question I have for you is when you work with a creator, is it generally a one-time contract or are you trying to establish a long-term relationship? If it’s a long-term relationship, what does it look like? I’d love for you to comment on that aspect of things.

The aim is always to have a long-term relationship. In the past, we had a handful of situations where we would send the product and the product wouldn’t be featured or it would take months. Somebody takes a quick photo and doesn’t put in the effort that’s needed. We have tried but it didn’t work out, but those that put their heart and soul into it, we tend to go back to them and send them new promotional products or anything else that we might get or things that might be of interest to them.

It’s important to build long-term quality relationships and value those influences that are supporting your business. A lot of them are not making a lot of money, especially micro-influencers. You have to take that into account and spoil them a little bit because they are doing your business a big favor in a way. It’s important to value them a lot more than what people do. Sending just one product might not do much for them at all.

We have addressed this a little bit in past episodes of the show and how a lot of brands seem to miss the mark. Given that you are so passionate about your niche and how important it is for you to have the right partners, it gives you that intimate connection with them that you are likely going to receive back. Whenever I have worked with a brand, they felt they cared about me, they value me, and they understand who I am. They do not see it as a super transactional relationship.

As a follow-up, I’m curious about affiliate marketing in particular. That tends to me feel two things. One is that it tends to be a little bit transactional, especially if you are going through any affiliate website. They seem to be looking for anyone who has an audience that can promote things, and I haven’t found that super effective.

I also have struggled to generate great income from affiliate relationships. However, I often hear people who make the bulk of their online income from affiliate partnerships. I’m curious about your perspective as a brand. How has that worked? How have you approached affiliate marketing specifically?

We joined affiliate marketing more recently. It’s still new to us and I’m exploring a lot of options there. It can be transactional. What I would do is on a weekly basis, I would go through the list using specific keywords like eco-friendly, vegan, and things like that to find affiliates that are in that niche. I will reach out to them and introduce myself, and see if there is a potential relationship that we can create. Rather than just sending them that formal link or request to be approved as an affiliate, I will always send an email. Even if I get it, which we do, we get a lot of requests daily, and for some of those, we have nothing in common, so I may decline them temporarily.

I feel like it doesn’t feel right to be promoted on certain websites, especially gambling, and things like that. I think that I don’t necessarily want to get the link from my website. There has to be more to it. Some we approved and some we declined. For those that we approved, I will send them an email as well saying, “You have been approved. Please let us know if there is anything else that we can provide to you, any other assets and things like that.” Otherwise, as you have mentioned, it can be very transactional, which doesn’t feel right.

Some people are just time-pressed and there is not enough time to send emails to everyone, but I do my best. I do get up at 5:00 in the morning. I do my best to be responsive to emails and to send emails and things like that. It’s important. You also stand out as well. If those influencers are sending hundreds of requests, they may not even know that you have approved them. I don’t know what the notification process is to them, but starting at the very least with an email, you can continue that conversation about what you both expect from each other and how you can work together.

It’s a two-way conversation. If you want to stay away from the transaction piece of it, the influencer and brand have to make the effort. It’s not one or the other. Everyone has to work together to remove that transactional element. What we hear from you is when that transaction is removed and you are a serious person, then an opportunity arises, and then you come back as a brand because you had a good experience. You build that relationship to make it last. It may be a one-off. You may start with an easy introduction like a buffet. Before getting the buffet, you get to the entree, and it’s this idea.

It’s interesting for the creator but also the brand tuning in to this show and this episode. When you approach your creators or the brand, think about how you stand out, and we talked quite a bit about that. Everyone complains about transactionality in some way. I don’t even know if it’s a word, but the transactionality of the relationship.

If you want to stay away from it, you have to make an effort. It doesn’t have to be a huge effort, but enough to show that you care. The moment you show you care, that relationship can be meaningful. It’s an interesting insight. I’d love to dive into video. This is the passion of us. I wonder what’s your experience with video and livestream. Have you ever looked at making some of that content more actionable and doing some more performance marketing by making those shoppable?

In terms of videos, a couple of years ago, we decided to add videos to our product descriptions. When customers are looking for product information, we put as much product information on the product page as possible. We were finding that our suppliers were making YouTube videos about products and providing a lot more detail.

We wanted to add a theme, which we did. It was a little bit tricky, but most of our product descriptions will have some video about a product, which is quite amazing because as a consumer, I will go on a website and there is a small product description. It can be a little bit tricky to make a decision. If there are a couple of videos that also explain in detail what the product does, what the benefits are, how to use it, and things like that, that helps in terms of conversion. We have seen that happen as well.

TLEP 35 | Niche Online Business
Niche Online Business: If there are a couple of videos that explain in detail what the product does, what the benefits are, how to use it, and things like that, that really helps in terms of conversion.


That’s been a good experience for us and it’s been a valuable change and addition to our website. In terms of my videos, we have started our YouTube channel, so I’m fairly new to that. I don’t generally consider myself an influencer. I try to run the business and do as much as I can in front of my computer.

I thought, “Customers probably want to hear from me as well,” so I started doing a lot more videos on Instagram and that was received well. I haven’t done any lives yet, but I’m heading into that. I’m looking at having my podcast where I can feature my suppliers and brands, and they can talk in detail about their journeys and they can talk a little bit more about products and stuff like that. That’s the next step. I’m trying to balance it all. When you run a business, it can be a little bit hard and challenging, but we are adding these things as we go one by one.

You probably remember, Whitney, when we had Marcus Sheridan on our show. He was saying that every company is a media company, regardless. If you don’t think that way about yourself, you are probably off track or you will be very soon. It’s interesting what you are saying, Aida. It’s like now you have sales, you have an audience, and you have all those systems built, but you’re like, “I still need to make that extra effort if I want to survive, if I want to differentiate myself, if people want to hear from me.” It’s powerful what you are saying.

I love the idea of branching out more than just doing one video on YouTube and that’s it. A lot of people will do that and say, “I have a YouTube video that I created in 1962, and it’s there. If people want to hear from me, they can still watch that thing.” I saw some of your videos on Instagram. You are personable. You are talking about the product and benefits yourself. It makes the connection and it’s interesting. I wonder when you think about yourself doing that. What have been some of the challenges about why it comes first? When you create it, what are the small challenges that you are facing with doing it?

Generally, being in front of the camera, you feel like, “That’s not me,” and it’s not something that I’m used to. I’m a little bit shy when it comes to the camera as well. For me, that was a big challenge. We are all human beings at the end of the day. You think, “Am I going to be judged? Is somebody going to think that I’m silly?” Things like that start to go through your mind.

When I posted my first video, it was received so well. I thought, “I know a lot of these people. I haven’t met them, but they have been our followers for so long.” We are so grateful to see them go, “Now we know,” because they receive emails. They may have received customer emails from us or me personally. They may have spoken to me. We may have interacted on social media, but they have never seen me and what I look like. They go, “Now I can relate. I know who that person is.”

After that first video, I was like, “I’m going to do this all the time.” The more you do it, the more comfortable it becomes. You think, “Now I can do lives perhaps.” Whereas before I was like, “I can’t do lives. I’m too shy.” They are like taking baby steps. The more comfortable you get, the more you think, “It feels normal now. It doesn’t feel terrifying like it was perhaps a year ago.”

The more you do video, the more comfortable it becomes. Click To Tweet

Those are the people that follow you. I have to remind myself, “These are the people that already follow us. They want to see what we have to say or what I have to say.” They are grateful when I put out videos. It is worth taking that extra time to do a video, to do perhaps live, or do more for your customers because they are supporting you and ultimately supporting the business. If I can give something back, it’s worth it and it makes me feel happy.

It’s one of the reasons why my co-founder and I founded eStreamly. Our passion was eCommerce is such a transactional space. When you think about it, it’s only text and pictures. We used to do commerce by exchanging goods between people. I come from a family of merchants and I was doing farmer’s markets and selling products right there and talking to people. That’s what the joy of the day was, talking and exchanging ideas, stuffs, and products.

I always felt eCommerce was so removed from the reality of people, and bringing people back to the center was our passion. It could be a one-minute tagline for what we created because that’s exactly the sensation that we want to bring to people, bringing people back to the center of eCommerce. It’s interesting. You say, “I had a great reaction from the audience.” How do you measure success when you create those videos? What was the thing that you were looking at when you created those videos, and how did you know that, “It’s successful and I need to pursue this?”

It’s definitely engagement. Not just likes but comments and people going, “It was great to see finally who’s running Sassy Organics. I have been receiving parcels from you for so long, but we have never met,” and things like that. You will notice when you start doing videos, and then you might post a photo of the product. Product photos or images will get a few likes, and then you post the video and there are likes and comments.

You will know that the engagement is a lot higher with algorithms as well. It’s shown to a lot more people rather than showing only to a handful of your customers or followers. In terms of business, it has to be a growth factor if you want to grow the business and your audience, and certainly engagement. You have to make an effort to do a lot more videos and a lot more engaging content with videos, reels, and lives. Otherwise, your product images are not shown to customers as much as I have noticed. It has to be that next level.

When you think about going livestreaming, how do you think about going livestreaming? Are you thinking about livestreaming in the context of, “I’m going to use social media?” Do you think about livestreaming and saying, “I have created an audience on my website and I’m creating content? As I want to grow, I want that place to be where people consume my media.”

I’d love to hear your thoughts because I see that in some of the videos. As you say, you make them shoppable on your website. You have some of those short clips that you create on YouTube, put them back on your website, and then put the product underneath it, the product that they can shop. In eStreamly, what we do is that we put that product right there on the video and you can have multiple SKUs, so you can make the length of the video the way you want. I wonder what you think about the livestreaming element of it. Are you preferably wanting to engage the audience on the platform or do you want to do both? I’m curious about that mindset as you go into live.

My initial thought is to grow the audience on social media, Instagram in particular, grow the engagement, and share the knowledge. I’m thinking more about featuring some of the suppliers and maybe doing a livestream with them so that they can provide customers with a lot more information about the brand, the beginning of their journey, and the products that customers may have questions about. The tricky one is there may never be enough information on the product page. Especially, if there is a launch of a new product, I want to get the product manufacturer or the brand owner to come and talk about the product and the new features, why the product is different from what they have had before, and things like that.

It’s growing that engagement and providing customers with a lot more information, and giving more value back to customers. We also know that when we do surveys, for example, this may be important for your audience as well. When we do annual surveys or six-monthly surveys that are sent to our customers through their emails, we do see that a lot of bulk of those customers when we ask them how they have found us, they are saying through social media or through Instagram.

We know that a lot of customers might find us on Instagram, then they come to our website and become our customers and join our list and things like that. We want to have a lot of information and value on our Instagram so that customers can go, “I now trust this brand. I have seen them interact a lot more. They constantly provide information. I know who they are. I can shop with them and I can feel comfortable that I’m getting the best value, best deal, best customer service, and things like that. It’s the start of the journey.

That’s a snippet into the development of eStreamly. Maybe by the time you will be tuning in to that episode, Instagram is coming very soon for us. When you go live on your website, eStreamly is about empowering you and making your livestream shoppable. That livestream will be also on Instagram, Facebook, and YouTube, specifically for the power the discovery that Instagram has. It’s interesting what you are saying. A lot of people are going to Pinterest as well. I don’t know if you have any tips for the audience on Pinterest. I’m curious about that.

I don’t use it too much. I do share products that we add to our website, so there is an option to share it on Pinterest, so I will share it with our account. I have uploaded a new blog to Pinterest as well. I will upload new content to Pinterest, but I’m not spending too much time there. When we initially launched Sassy, it was Twitter, Pinterest, Instagram, and Facebook. Ultimately, it’s hard to maintain and do in-depth conversation and engagement on all platforms unless you have a team of social media experts. We are focusing predominantly on Instagram and Facebook, but predominantly on Instagram at the moment.

That’s exciting to hear because we have heard that also on previous shows. Maybe at first, you are thinking about going on every platform then realize that you should own on 1 or 2 maybe, and focus on those. From a creator standpoint, at least that’s super important, but from a brand standpoint, that’s even more important. I don’t know if it’s even more important, but it’s something to consider. It’s so interesting.

It’s been extremely interesting, Aida. You have shared so many amazing tips. I love that you are embodying on this show exactly what you have been talking about, which is sharing your personality, doing things authentically, being connected to your brand purpose, avoiding the transactional relationships that we often see when it comes to influencer marketing, social media, and all of these different tactics that some people take that can work well for making money.

What you have shared now feels that you are very rooted in why you started your business, as Nicolas was saying. That’s such an important message to pass on when you are thinking through all of these different marketing opportunities. Thank you so much for sharing with us. I’m incredibly impressed. Not only were you able to articulate all of this, but thinking or hearing about your process and what you have done, it comes across as very grounded and thoughtful.

It made me even more excited about your brand. That demonstrates your intention and something that we haven’t focused on, Nicolas, which is infusing your personality but doing it authentically as a brand. It is something we need to see more of these days. Thank you for sharing all of that. For those of you tuning in to this show who are now very interested in Aida and Sassy Organics, you can go to and Sassy Organics will be there for you. I hope you go check it out. Thanks again, Aida.

Thank you so much for having me. I appreciate your time. I appreciate what you do and sharing this information and knowledge. I have followed your podcast and some of the guests, and it’s been amazing. I will try to learn as much as I can from you guys in starting my own show. Thank you for what you do. I appreciate it and I’m sure your customers appreciate it too.


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