Navigating AI and Human Contributions in Video Commerce Content Creation

video commerce and AI

The rise of AI has brought both opportunities and challenges for content writers in the ecommerce space as well as in script writing for video commerce. In this podcast episode, host Nicolas interviews Emily O’Connor Keefe, CEO of Content Writer, to discuss how AI is changing the content landscape.

Key Takeaways:

  • Trust and accuracy are top concerns with AI-generated content. Ecommerce brands worry about incorrect product info leading to returns. AI tools can be repetitive, and lack original thought compared to human writers.
  • Some brands are using AI to save on content costs, thinking it’s faster and cheaper. But it often requires heavy human editing, reducing efficiency.
  • AI may eventually provide ecommerce product recommendations, like chatbots do today. So quality product descriptions will be important for AI to pull and summarize.
  • Long-form content like buying guides still benefits from human analysis and expertise. AI regurgitates what’s already on the web.
  • Video commerce scripts and live stream chats are growth areas for human writers. AI lacks the emotion and quick adaptability needed.
  • Not all writers have the skills for liveshopping moderation. Look for those comfortable with fast, short-form promotional writing like social media pros.
  • AI can assist human writers to be more efficient but should not fully replace them. Finding the right blend will be key going forward.

While AI opens new possibilities in content creation, human insight and originality remain vital for ecommerce brands and video commerce. As Emily emphasized, there is still a premium on authentic, high-quality writing that builds customer trust and expertise. Finding the right balance with AI will help unlock efficiency while maintaining that human connection.

What is Live Shopping?  Live shopping gives consumers the opportunity to purchase as they watch video streams. With social commerce, retailers can broadcast live video streams and engage with consumers in real time. eStreamly’s video commerce solution enables brands to host live shopping events across multiple channels. From shoppable live shows on social media to hosting video commerce events. Live shopping is the future of retail. Live streaming shopping apps, shoppable videos, these are the tools successful retail brands will need. eStreamly’s white label solution gives brands shoppable videos. As live streaming shopping gains momentum eStreamly is empowering retailers to leverage these Live streaming shopping apps and shoppable videos to drive higher conversion rates and connect with today’s mobile first consumers. 

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