Our Podcast

The Live Ecommerce Podcast

A Show for Brands, Creators, Retailers to improve their Videocommerce Strategy

What if you could improve your sales conversion rate from 3% to 9% in just one hour? It’s completely possible, and you can do it today thanks to livestream &  videocommerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way.


A show for Creators, Brands & Retailers to grow their videocommerce strategy

What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way

Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authentic. The spontaneity creates a feeling that anything can happen. But if you don’t feel confident in your on-camera skills, this can feel daunting and overwhelming. We’re here to help you feel more comfortable and learn the best practices for selling live.

It won’t be long until livestream shopping becomes imperative for e-commerce brands and online content creators. The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Live video broadcasts give you a way to explain and demonstrate elements of products that customers don’t otherwise see before purchase. This also allows you to interact with an audience in real-time via chat and Q&As. And when you do it well, you can increase your following and drive product sales.

On this podcast, you will learn the key things about running a successful live shopping event. As people at the forefront of this evolving sales channel, we share the best practices and do’s and don’ts for brands and their ambassadors. Our cutting edge technology and training helps your personality shine on-camera, engage well with viewers, and improve the overall customer experience.

We make the entire process easy and fun through our live video commerce platform eStreamly. Influencers and brand spokespeople demo and sell products during livestream events. It’s like a Home Shopping Network online.

Together we can transform the shopping experience! Grow sales, save time, build trust with your customers and make delightful moments. 

Neil Twa

Cracking the Social Shopping Code with Neil Twa: Amazon, TikTok & Building to Sell

Neil Twa, Founder of Voltage Digital Marketing, discusses the rise of social commerce on Amazon and beyond. He explores Amazon’s efforts with the Influencer Program and Live Shopping, the power of user-generated content, using AI for efficient content creation at scale, and his framework for evaluating promising Amazon businesses for acquisition to optimize operations and drive growth across multiple sales channels for a lucrative exit.

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The Power of Hyva for Magento Stores & How it unleashes your Video Commerce Success

The Power of Hyva for Magento Stores & Video Commerce

Hyva is revolutionizing the Magento ecommerce ecosystem by enabling merchants to deliver exceptional video commerce experiences. With its lightweight frontend, Hyva ensures blazing-fast page load times, crucial for seamless video playback and engaging product demos. Discover how brands are leveraging Hyva to handle traffic surges from successful video marketing campaigns without crashing. Explore real-world examples, best practices, and insights into the Magento community’s focus on simplicity and accessibility.

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Paul Drexler ecommerce shopifreaks

TikTok Payments & 4 Ecommerce 2024 Predictions You Need to Know

In this episode of the Live Ecommerce Podcast, host Nicolas interviews Paul Drexler, author of the popular Shopifreaks newsletter, to discuss predictions for ecommerce in 2024. Paul shares his insights from over 20 years of experience in web development, ecommerce, and travel.
One prediction examined is that no new major marketplace will seriously challenge the dominance of Amazon, Walmart, and eBay in the U.S. Paul disagrees, arguing the golden era of those giants is ending…

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Bigcommerce social commerce

Elevating Brands: Melissa’s Strategies for social commerce on BigCommerce

As product discovery shifts to social platforms like Instagram and TikTok, social commerce is firmly on the rise, observes Melissa Dixon of BigCommerce. She notes that authentic, streamlined video content resonates better than overly polished productions. By relying on a vast partner network, BigCommerce focuses on core platform performance while empowering merchants to lead innovation in emerging areas like social commerce and live video shopping.

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liveshopping with Stephanie

Livestreaming Best Practices With Stephanie Liu

Live streaming expert Stephanie Garcia shares her top tips for creating engaging video content: craft attention-grabbing hooks, prepare detailed run of show plans, get creative with audio/visual cues, and repurpose each show into multiple pieces of content.

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Video commerce and B2B - FashionGo

How FashionGo is Pioneering Video Commerce for B2B

Livestream shopping, also known as liveshopping, has exploded in popularity in recent years. While typically associated with B2C social commerce platforms, one company is pioneering liveshopping for B2B wholesale fashion.

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Carla TIA

From Rural Stores to YouTube: Retail Marketing Insights from Carla at TIA Ecuador

Ecuadorian retailer TIA is at the forefront of omni-channel retail marketing, blending physical stores with digital commerce. As Digital Marketing Manager Carla Paladines explains, TIA meets rural communities where they are comfortable shopping, whether in-store or through social commerce initiatives. By localizing its digital approach, TIA provides an excellent model for retail marketing strategies that connect with all demographics.

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building community

The Art of Community Building with Allan Perrottet

Learn how to build a thriving brand community online. Podcast host Nicolas Baillache interviews Alan Perrottet of Decommerce for tips on delivering value, owning your platform, empowering superfans, gamifying engagement, and leveraging blockchain. Get actionable insights on community commerce in this blog.

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george huff

Crafting Stories at Scale – George Huff on AI, Content, Social Commerce and Retail Strategy

In this episode of the Live Ecommerce Podcast, I spoke with George Huff, CEO and founder of Opal, about the major challenges large brands face in coordinating content across channels and geographies.

George provided fascinating perspectives on how AI could augment human creativity and ideation in the future of marketing. But he cautioned that brands need to carefully consider the ethical implications of AI-generated content.

As an example, Target leverages Opal’s platform to produce an astonishing 300+ pieces of social media content every single day. Keeping content aligned across topics, campaigns, channels, and regions at that scale is incredibly difficult without streamlining workflows.

According to George, Opal acts as the “middle management” layer for complex marketing organizations. The platform connects strategy and execution by providing governance, workflow, and collaboration tools. This enables consistency and rapid iteration crucial for high-velocity content operations…

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Shoppable video with Pam

Shoppable Video and Live Streaming Apps to Engage B2B Buyers

Learn how B2B brands can use shoppable video and live streaming apps to engage prospects and customers in a digital-first world. Expert Pam Negoro shares insights on differentiating from webinars, experimenting with new approaches, and forging personalized connections via interactive live shopping.

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kara goldin

Building a Brand: Beyond the Bottle, The Untapped Essence of Kara Goldin’s Journey

Kara Goldin, founder of Hint Water, shares her entrepreneurial journey and advice for overcoming doubts and obstacles.

Kara’s story provides valuable insights for entrepreneurs looking to turn their vision into reality. Her advice on persistence, validation, and storytelling can help founders overcome obstacles and connect with consumers.

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video commerce and AI

Navigating AI and Human Contributions in Video Commerce Content Creation

In this podcast, host Nicolas interviews Emily O’Connor Keefe of ContentWriter.com on how AI is impacting ecommerce content. Key insights: Trust and accuracy top concerns with AI-generated product info that could cause returns. AI tools lack original thought and human connection compared to writers. Long-form buying guides need expertise. Emily emphasizes the premium on authentic writing to build customer trust. Finding the right balance of AI efficiency and human insight remains vital in ecommerce content.

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TLEP 82 | Video Content

Decoding Ecommerce Video Content: A Roundtable Reflection With Industry Expert – Season Finale

Decoding video content for Live Stream Selling with Industry experts Carmen Muley, Michael Yang, Patti Reilly and Matt Hodlofski.   In this riveting season finale, …

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TLEP 81 | Direct Response TV

Direct Response TV And Beyond: Navigating The Social Commerce Landscape

  Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the …

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TLEP 80 | Partnership Marketing

From Niche To Notable: How Partnership Marketing Can Supersize Your Social Commerce Reach

In this captivating episode of the Live eCommerce Podcast, we are joined by a leading authority in partnership marketing, Sven Radavics, co-founder of Intribe.co. Sven …

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TLEP 79 | User Experience

From Instagram To Deets: Creating A Seamless Video Commerce Experience With Doug Weiss

Welcome to this episode of our podcast, where we sit down with industry leader Doug Weiss to discuss his extensive experience in both commerce and …

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TLEP 78 | Livestreaming

Live Solving Vs. Live Selling: A Unique Approach To Social Commerce With Jim Fuhs

Try eStreamly at No Cost – Get Your FREE Trial Here   In this episode of the live eCommerce podcast, retired Marine turned live shopping …

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TLEP 77 | Creator Economy

The Future Of The Creator Economy With Joe Gagliese

  In this episode, we speak with Joe Gagliese, co-founder of Viral Nation, an influencer marketing agency that has worked with some of the world’s …

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TLEP 76 | Improving Margins

Improving Margins, Profits, And Marketing Results for Social Commerce With Chloe Thomas

If you’re an e-commerce business owner, you know that data is crucial for understanding your customers and making strategic decisions. But what about creativity?  Special …

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TLEP 75 | Repurposing Live Video Content

Content Remixing: How To Get More Results From Repurposing Social Commerce Content With Brittany Berger

Special guest Brittany Berger is a content marketing consultant and the creator of the Content Remix Method. She is bringing her knowledge to the eStreamly Social Commerce Community. She helps and teaches small businesses how to use content repurposing to get off the constant content treadmill and avoid content burnout. Brittany discusses the advantages of reusing live shopping event videos for social media and marketing. We address the appropriate length for a live stream and the value of having a content strategy that focuses on results.

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TLEP 74 | Strategic Partnerships

Aligning Goals And KPIs: Maximizing The Benefits Of Strategic Partnerships In Social Commerce With Ashley Scorpio

Special guest Ashley Scorpio is a seasoned digital strategist with a proven track record of driving significant growth for agencies, startups, and brands. With over a decade of experience in traditional and digital marketing, she is a performance marketing expert with a technical specialty in social media advertising, focusing on new customer acquisition. We brought her to eStreamly’s Social commerce community to share her knowledge and deep experience. Throughout her career, she has managed millions of dollars in digital ad spending that helped launch and scale household digitally native eCommerce brands and publicly traded SaaS companies. This episode begins with an overview of Nicolas’ and Ashley’s experience and key takeaways from ShopTalk Vegas 2023.

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TLEP 73 | Content Marketing

Content That Sells: How To Convert A Social Media Audience Into Customers With Emma Tessler

Emma discusses content marketing and building strong connections with your audience. She explains the different definitions of live shopping, from in-app shopping to shopping from a social media post, and emphasizes the importance of converting viewers into paying customers. She also outlines the Ninety Five Media method, which involves setting goals, creating a strategy, executing that strategy, and analyzing data. She stresses the importance of data in marketing and explains why it is crucial to look at data on a weekly basis.

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TLEP 72 | Live Streaming

Scaling Social Commerce: Insights From Livestream Consultant Nicole Rechtszaid

Does it feel like you’ve been spinning your wheels, trying to create engaging, entertaining, and impactful live video content, with little to no success? Are …

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TLEP 71 | Live Shopping

Advertising Strategies For Live Shopping: Making Ads Work For You With Ethan Kramer

  Special guest Ethan Kramer is the CEO and Founder of EK Creative. In two years, he’s grown from a handful of clients to generating …

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TLEP 70 | Customer Satisfaction

The Power Of Personalization: Keys To Customer Satisfaction With Eric Melchor

Special guest Eric Melchor is Personalization Geek for OptiMonk. He has gone from 0-40,000 users in just a few years and have over 500 five-star …

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TLEP 69 | Financial Planning

Proactive Financial Planning: Addressing eCommerce Economic Challenges With Carla Titus

“People want to do business with people, and live shopping is just that.” Special guest Carla Titus is a finance expert with over 15 years …

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TLEP 68 | Going Live

Get Out Of Your Way And Go Live With Drasko Raicevic

  Special guest Drasko Raicevic runs UpLevelMind.com, a coaching program and a podcast of the same name. His specialty is healing the human behind the …

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TLEP 67 | Content Marketing

Content Marketing Vs Ads: Traffic Tactics For Live Shopping With Brenton Thomas

“If you need to see instant results, jump into ads.” Which is most effective for your business: organic traffic with SEO or social media ads? …

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TLEP 66 | Personalized Video Content

Transforming The eCommerce Experience With Personalized Video Content With Wyatt Harms

Special guest Wyatt Harms is a leading industry expert in Live Shopping. He led BuzzFeed’s go-to-market strategy for Live Shopping working with the United States’ …

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TLEP 65 | Content Creation

The One Platform Strategy: Why Focus Is Key To Content Success With Joe Pulizzi

Special guest Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX). …

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TLEP 64 | Face Of Your Brand

The Power Of Becoming The Face Of Your Brand With Taylor Capuano

  “You get people to trust you when you share vulnerably. Anytime you can let your personality come through, people will want to root for …

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TLEP 63 | Authenticity

Leveraging Authenticity For Successful Livestreams With Sarah Williams

  “Being live is a high-pressure situation so you have to be prepared and ready for it.” Special guest Sarah Williams is a seasoned on-air …

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TLEP 62 | Using AI For Lives

Using AI For Live Video Commerce Success With Whitney Lauritsen

  Whitney investigates the various AI tools available for live commerce. The episode starts with an overview of the tools she’s been researching and using, …

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TLEP 61 | Search Engine Optimization

How To Get On Page 1 Of Google With Mariah Magazine

  “SEO is for everybody and every stage of the game.” When is the right time to focus on eCommerce SEO? Is it for everyone …

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TLEP 60 | Handling Social Media Trolls

Handling Live Stream Hate Comments And Social Media Trolls With Hilary Billings

  “You’re showing up in your content to add value to other people.” Special guest Hilary Billings is a popular viral video creator and strategist …

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TLEP 59 | Live Shopping eCommerce

The Future Of Live Shopping eCommerce In 2023 And The Impact Of AI

  In this episode, Whitney and Nicholas discuss the future of live eCommerce shopping in 2023. Plus, we also share our experience and thoughts about …

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TLEP 58 | Video Hook

Mastering The Art Of The Video Hook With Jake Drake

Jake Drake is a multimedia producer based in San Diego, California. He has been directing and producing livestreams for over 10 years. Jake works with …

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TLEP 57 | Social Media

Standing Out On Social Media Organically With Michelle Thames

Michelle Thames is an award-winning blogger turned Online Business & Marketing Strategist who has helped catapult companies like multi-million-dollar beauty brand MIELLE Organics, from a …

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TLEP 35 | Niche Online Business

Marketing A Niche Online Business With Aida Rejzovic

Aida Rejzovic founded Sassy Organics in 2016 to make shopping vegan and organic effortless, to empower others to embrace an eco-friendly lifestyle, and provide a …

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TLEP 56 | eCommerce Solution

What’s The Best eCommerce Solution For Your Business? With Brent Peterson

  Brent Peterson is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. …

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TLEP 55 | Live Shopping

Is Now The Right Time To Make Live Shopping Videos?

  Nicolas and Whitney discuss why now is the right time to start live shopping as a brand/creator. Live events can amplify your visibility, dominate …

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TLEP 54 | Home Shopping

The Evolution of the Home Shopping World with Matt Hodlofski

“QVC and HSN are the original influencers” Special guest Matt Hodlofski has over 25 years of eCommerce experience within product marketing and sales. He’s worked …

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TLEP 53 | Livestreaming And Podcasting

The Value of Livestreaming and Podcasting with Russ Johns

  “Make sure you’re seen as someone who cares” Our special guest Russ Johns is a content creator and technology enthusiast. He is certified in …

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TLEP 52 | eCommerce Drop Shipping

Disrupting eCommerce Drop Shipping With Greg Writer

  Special guest Greg Writer has over 35 years of experience in corporate finance, capital formation, executive-level management, mergers & acquisitions, software development, licensing & …

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TLEP 51 | Protecting Your Content

Legally Protecting Live Content With Eric Farber

  Special guest Eric Farber is Founder and CEO of CreatorsLegal.com, a former entertainment lawyer for over 20 years, and author of The Case for …

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TLEP 50 | Women In Tech

Women In Tech With Smitha Kommareddi And Whitney Lauritsen

eStreamly is passionate about diversity, equity, and inclusion in technology, which includes leveling the playing field for all genders. That’s why today’s special 50th episode …

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TLEP 49 | Serving Your Audience

Build A Valuable Brand With Cristina Cortes

  “What really gets a buyer interested is understanding how a product helps them get where they need to go… Always remember that there’s a …

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TLEP 48 | Content First Approach

The Content-First Approach With John Roman

“When you have content that performs well, do it again.” Special guest John Roman led several successful sales organizations in the telecommunications and software space …

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TLEP 47 | Copywriting

Clear, Concise, And Correct Copy With Aimée Lopez

  Is it true that nobody reads business copywriting? We don’t think so, which is why we’re exploring the power of words and their impact …

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TLEP 46 |Conscious Cocreation

The Power Of Conscious Co-Creation With Marci Zaroff

  “Through the lens of design, we can change the world.” Special guest Marci Zaroff is an ECOLIFESTYLE PIONEER. As the Founder and CEO of …

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TLEP 45 | Viral Nation

Where Magic And Metrics Meet With Damian Skoczylas

  Let’s dive in numbers with livestreaming metrics. Special guest Damian Skoczylas joins to discuss the next frontier of the attention economy. He is an …

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TLEP 44 | Live Shopping Success

3 Steps For Live Shopping Success With Carmen Muley

  Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio, which is everything livestreaming and live shopping. From strategy to …

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TLEP 43 | Be A Good Livestreamer

How To Be A Good Livestreamer With Dr. ELO

    Dr. Efrain Lopez (aka Dr. ELO) is a Doctor of Management, livestreaming strategist, researcher, and consultant for Be.Live. He live streams on Tuesdays …

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TLEP 42 | Selling On Social Media

Ways To Promote And Sell Well On Social Media

Whitney and Nicolas discuss a popular article from eCommerce Nation and share their advice on maximizing TikTok, Instagram, Facebook, LinkedIn, Twitter, and new apps like …

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TLEP 41 | eCommerce Early Adopter

Becoming An eCommerce Early Adopter With Joshua Kreitzer

    “Be where today’s shopper is and tomorrow’s shopper is going to be.”   Special guest Joshua Kreitzer is Founder and CEO of Channel …

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TLEP 40 | Conversion

Skyrocket Conversions With Brand Scaling Frameworks From Chase Clymer

“eCommerce is math and metrics don’t exist in a bubble” Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered …

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TLEP 39 | Customer Experience

Creating The Best Customer Experience With Irina Poddubnaia

  Let’s talk about fulfillment for a change. Why? Because you can have the greatest show on the planet, but if your customer has to …

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TLEP 38 | Live Video Sponsorships

Make Live Video Sponsorships More Profitable With Justin Moore

“There’s nothing as effective as a live commerce experience” Our special guest is Justin Moore, Sponsorship Coach and Founder of CreatorWizard, a school & community …

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TLEP 37 | Story Sells

Start With Story And Shake Things Up With Paul Carpenter

    Our guest today, Paul Carpenter, believes in the power of people to impact one another without competition. He started in the TV industry 20+ …

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TLEP 36 | Ideal Client

Reaching Your Ideal Client With India Brown

      Nicolas speaks with special guest India Brown, who specializes in creating video marketing strategies that create connections on a deeper emotional level. …

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TLEP 34 | Live Selling

Live Selling As A Life Skill With Patti Reilly

    Guest Patti Reilly helps brands SELL online & on-air with confidence & purpose. She’s a live selling host with over 20 years of experience and …

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TLEP 33 | Captivate A Live Audience

How To Hook And Captivate A Live Audience With Joseph Wilkins

    Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7 Have you ever dreamt of making a …

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