TikTok ban! What should we do?

tiktok ban and what to do

The Federal Government have given TikTok an ultimatum, sell or shut down. We now have the TikTok Ban trending.  For many businesses TikTok is an important part of their ecosystem and a place where they keep much of their content – 

So what now? 

Firstly – we want to give all those marketers who have spent time and considerable skill building their audiences on the platform a minute – we see your work and send you a salute in your time of need. Go grab yourself your drink of choice and scream silently into the void! 

Right onto more practical tips and ideas after the TikTok Ban: 

Navigating the TikTok Ban. Get your content and store it outside of TikTok:

you can either use 

  1. Third-Party Apps:
  • There are various third-party apps available on app stores that allow you to download TikTok videos. Search for “TikTok downloader” or similar keywords on the app store of your device. Additionally, want to make this video content shoppable? Great news! eStreamly has a tool that will enable you to download your TikTok videos. In 1 click you can add it to your website with your tagged products.  This, therefore, is a great and easy way to create shoppable videos! 
  • Install a reputable app and follow the instructions provided to download TikTok videos. These apps typically work by entering the TikTok video URL or sharing the video to the app.

(b)Screen Recording:

  • Conversely, if you can’t download the video directly or prefer not to use third-party apps, you can use the screen recording feature on your device.
  • Play the TikTok video and start the screen recording function on your device.
  • After recording, you can trim the video to remove any unnecessary parts.

Navigating the TikTok Ban. Repurposing your content:

Just because it was made for TikTok doesn’t mean that’s the only place it will work!

  • Share on Other Social Media Platforms: Repurpose your TikTok videos. You can share them on other social media platforms like Instagram, Facebook, Twitter, or YouTube. Due to this you can reach a broader audience and engage with followers on different platforms.
  •  Create a Compilation or Highlights Reel: After a TikTok ban you will still be able to compile your best TikTok videos into a highlights reel or compilation video. This can similarly  be a great way to showcase your creativity, talent, or brand identity in a single video.
  •  Use in Marketing Campaigns: Incorporate your TikTok content into your marketing campaigns. You can use across various channels, such as email newsletters, website blog posts, podcasts or digital advertisements, to promote your products, services, or brand message.
  • Repurpose for Educational or How-To Content: If your TikTok content provides valuable information or demonstrates skills or techniques, consider repurposing it into educational or how-to content for your audience. This can include tutorials, tips, or step-by-step guides related to your niche or industry.
  • Use in Presentations or Workshops: Incorporate your TikTok content into presentations, workshops, or training sessions to illustrate key points, engage participants, or add visual interest to your materials.

Owning your own content has been an oft repeated sentiment in the marketing world. One we all know but often roll our eyes at because up until now nothing like this has quite happened. We woke up today to a TikTok ban and we are now in a space where the playing field is changing. Making sure you have control over your content is important. You worked hard to create it – make sure you are able to benefit from it. 

Tags :
creator economy,Liveshopping,Marketing
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