Ecommerce Inspirational Videos: Driving Social Commerce Engagement: Video’s Superpowers
Using ecommerce inspirational videos is a way to face the changing digital landscape.
July 12, 2023
Using ecommerce inspirational videos is a way to face the changing digital landscape. Therefore, as it continues to evolve, product discovery & ecommerce inspiration is significantly changing by new approaches to content and customer engagement. Interestingly, among the most transformative developments in recent years are the rise of short-form video content and User-Generated Content (UGC). In addition, as consumers attentions to ads is declining. Conveying your message through the lens of a peer (UGC) in a short video has, therefore, demonstrated immense potential to increase customer engagement, strengthen brand loyalty, and boost sales.
Let’s explore the manifold benefits of incorporating short-form ecommerce inspirational video content and UGC into your e-commerce strategy.
Why Use Short-Form For Ecommerce Inspirational Videos?
Short-form videos are videos typically less than five minutes in length. During which they are designed to capture viewers’ attention quickly and convey information in an easily digestible format. Interestingly, some will even argue that 5 minutes is way too long for an effective short form. On TikTok effective short form are 20 seconds or less. And the hook- that is less than 2 seconds.
The rise of social media platforms like TikTok, Instagram, and Snapchat, where bite-sized video content thrives, has, therefore been a driving force behind this trend.
Increased Engagement: Research has shown that users are firstly, more likely to engage with short, visually appealing videos. This contrasts with longer content forms. Secondly, short-form videos are quick, entertaining, and easily shareable. This therefore increases the likelihood of interaction and engagement.
Improved Information Retention: Additionally, Our brains process video content 60,000 times faster than text. Furthermore, with the decreasing attention span of the digital age consumer, short-form videos can be an effective way to convey your product’s unique selling points quickly and memorably.
Enhanced SEO: Video content can improve your website’s SEO. Firstly, search engines prioritize websites that feature varied types of media, including video. Secondly, engaging videos can increase the time visitors spend on your website, typically by almost x2, which is another factor that can improve your search engine rankings. And Finally, google search engine will promote website that have quality video content. Moreover, if it can be indexed this will help with your SEO. This is an important reason why you should select a good video provider for shoppable videos like eStreamly should you decide to add video content to your website.
Ecommerce Inspirational Videos. The Power of User-Generated Content (UGC)
UGC refers to any form of content – text, videos, images, reviews, etc., created by consumers and used by businesses for promotional purposes. UGC can come in various forms, from customer reviews and testimonials to social media posts, and yes, short-form videos.
Builds Trust and Authenticity: UGC offers a real and unbiased perspective about your products or services, which builds trust among potential customers. Seeing content from real customers can provide the social proof needed to alleviate any hesitations about purchasing.
Encourages Community Engagement: When customers create and share content about your brand, they feel more connected and engaged. This increased engagement can lead to stronger customer loyalty, improving customer retention and lifetime value.
Cost-Effective Marketing Strategy: With UGC, the content creation is left to your customers, saving you the time, resources, and budget that would be used for professional content creation.
Merging Short-Form Video with UGC
By merging these two powerful strategies, you can capture the authenticity and customer trust of UGC with the high engagement and SEO benefits of short-form video. Encourage your customers to create short review videos or unboxing experiences, or hold a contest for the best short video featuring your product.
With these strategies, you can transform your e-commerce site into a dynamic and engaging platform that not only showcases your products but also highlights your brand’s community and the experiences of your customers.
Adding a “Get Inspired” section to your ecommerce website
Adding an ‘Inspiration Section’ to your e-commerce website that features both User-Generated Content (UGC) and company-created short-form videos can reap numerous benefits. This section serves as a dynamic showcase of product usage, stirring creative ideas for potential buyers by demonstrating how real users and the brand itself make use of the products. The UGC videos provide authenticity and foster trust, showing potential customers real-world applications and benefits of the products. Simultaneously, company-created videos can highlight key product features, styling options, or innovative uses that may not be apparent at first glance. The combination of these video types in an ‘Inspiration Section’ ultimately leads to increased customer engagement, enhanced brand loyalty, stimulated customer creativity, and potentially, higher conversion rates. By utilizing ecommerce inspirational videos you can have a positive effect on your customer journey.
With shoppable video from eStreamly,
you can make your content also swappable giving the instant gratification to the viewers that can browse content as they are custom to on social media.
In conclusion, integrating short-form videos and User-Generated Content (UGC) into your e-commerce strategy can significantly transform the customer experience and elevate your brand. With the implementation of an ‘Inspiration Section’, you can capture and showcase real-world applications of your products, stimulating creativity and fostering a more profound connection with your customers. These strategies not only enhance customer engagement and build trust, but they also boost SEO rankings and provide a cost-effective marketing solution. As the digital landscape continues to evolve, such innovative strategies will increasingly become a cornerstone of successful e-commerce practices.
What is Live Shopping? Live shopping gives consumers the opportunity to purchase as they watch video streams. With social commerce, retailers can broadcast live video streams and engage with consumers in real time. eStreamly’s video commerce solution enables brands to host live shopping events across multiple channels. From shoppable live shows on social media to hosting video commerce events. Live shopping is the future of retail. Live streaming shopping apps, shoppable videos, these are the tools successful retail brands will need. eStreamly’s white label solution gives brands shoppable videos. As live streaming shopping gains momentum eStreamly is empowering retailers to leverage these Live streaming shopping apps and shoppable videos to drive higher conversion rates and connect with today’s mobile first consumers.
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