Can Whatsapp help in video distribution for live eshopping platforms?

The short answer is “YES”. WhatsApp is a 2Bn users community / marketplace / channel where you should have your brand and tools ready to share and engage with your community. 

Caesar Martin, from brought us this post to bring his expertise how businesses and brands can make the most of the opportunities Whatsapp brings. 

You can use “email” or “SMS” but in some countries and for some demographics, WhatsApp can be the best tool to ensure your message is delivered.

If we make a funnel for your live event, it can impact in the following touch points:

Before the event:

  • Send updates and reminders.
  • Send “share it with your friends”.
  • Save the date

After the event:

  • Recover abandoned shopping carts
  • Push for coupons
  • Push for bundles or upsell

As a continuous communication channel:

  • Keep your clients in the loop
  • Make more sales from your user base
  • Provide support / help to your clients

In the rapidly evolving landscape of e-commerce, leveraging social messaging platforms like WhatsApp for video distribution holds immense potential for live e-shopping platforms.

With its extensive user base and robust messaging features it presents an opportunity for e-shopping platforms. They are able  to engage customers in real-time through live video content. Additionally, by leveraging it’s communication capabilities, e-commerce businesses can reach a wider audience. This allows them to foster direct engagement, and drive sales during live shopping events.

Where is WhatsApp  as a social network?

Sometimes WhatsApp is under looked as a social network and sometimes is completely ignored by marketing teams. Ultimately,  you need to consider the following facts:

  •  2 billion active users worldwide.
  •  ranked as the most used mobile messenger app in the world.
  • More than 100 billion messages are sent each day. 
  • The average user on Android spends 33.5 minutes per day on the app.

Usage of WhatsApp in the US

Total  users in the US: 79.6 million

50% of American users access the messenger service daily. An additional 28% use it at least once a week, which brings the total to 78% of American users accessing the app weekly.


487.5 million


118.5 million


84.8 million

United States

79.6 million


60 million


49.2 million


36.9 million


32.2 million


26.5 million

How using Whatsapp can help my company with live e-shopping events?

What’s more it can be a useful tool for distributing live video content for e-shopping platforms. While it doesn’t have built-in live streaming capabilities, you can use it to share links to live streams hosted on other platforms such as YouTube Live, Facebook Live, or Twitch.

Here’s how WhatsApp can help with video distribution for live e-shopping platforms:

Enhanced Engagement:

It fosters interactive engagement. It achieves this by enabling viewers to ask questions, provide feedback, and make inquiries in real-time. This thereby enriches the shopping experience.

Promotional Opportunities:

E-shopping platforms can use it to promote upcoming live events. It can share teaser content, and distribute exclusive offers, effectively driving traffic and conversions.

Post-Event Follow-Up:

Further more, following live events, it facilitates post-event communication. It enables businesses to gather feedback, share highlights, and nurture customer relationships for future engagement.

Implementation Strategies:

To effectively leverage WhatsApp for video distribution in live e-shopping platforms, businesses can employ various strategies, including:

  • Announcing upcoming events via broadcasts or group messages.
  • Sharing direct links to live streams during events to facilitate seamless access.
  • Using their chatbots for automated customer support and engagement.
  • Collecting  numbers ethically through opt-in forms, social media campaigns, and other consent-based methods.

In conclusion, WhatsApp presents a valuable tool for distributing live video content on e-shopping platforms. It offers unparalleled opportunities for audience engagement, promotion, and customer support. By implementing thoughtful strategies and respecting user privacy preferences, businesses can harness the power of the app. They can elevate the e-shopping experience and drive growth in the competitive e-commerce landscape.

But… Do I have the whatsapp number of my customers?

Probably if you have a mobile number, you have a WhatsApp number. There is no easy way to confirm that, but you can send some test messages and confirm it is a valid channel. Also you can do an initial survey with your clients and just ask, “Do you want to receive notifications on WhatsApp”? It is a very personal channel and you need to be extra respectful about using this channel.

Some tips and ideas about how you can collect numbers from your clients to send the message to announce the next live shopping event

Collecting WhatsApp numbers from clients to send announcements about live shopping events requires obtaining consent and ensuring compliance with privacy regulations like GDPR. Therefore, here are some ethical and effective methods to collect  numbers:

Opt-in Forms:

Include opt-in forms on your website or during the checkout process where customers can voluntarily provide their  numbers to receive updates and announcements.

Newsletter Subscription:

If you have a newsletter, include an option for subscribers to receive updates via WhatsApp by providing their numbers.

Social Media Campaigns:

Run social media campaigns where users can voluntarily share their WhatsApp numbers to stay updated on upcoming events.

In-Store Sign-ups:

For brick-and-mortar stores, have sign-up sheets where customers can provide their numbers in exchange for event notifications and exclusive offers.

QR Codes:

Display QR codes at physical locations or in marketing materials that customers can scan to opt-in to receive  updates.

Contests and Giveaways:

Host contests or giveaways where participation requires sharing numbers for event notifications.

Event Registrations:

If you host events or webinars, include a field for attendees to provide their WhatsApp numbers during registration for event updates.

Remember to clearly communicate the purpose of collecting WhatsApp numbers, how they will be used, and provide an option to opt-out at any time. Respecting users’ privacy preferences is key to building trust and maintaining a positive relationship with your audience.

Finally, how can you start using WhatsApp in a massive and automated way?

  1. You need the WhatsApp API. We can help you with the process but anything bulk and automated with it requires access to the API.
  2. With WhatsApp API you will get verification and the green check to get a real and verified channel to communicate. Just this step is really good for most brands.
  3. With WhatsApp API & Chat with & you can get all the tools to create your communications and push notifications to your audience with WhatsApp.

Ask for more information.

Liveshopping TikTok shop online
Thinking about Whatsapp. Making the most of the opportunities of mobile shopping


What is Live Shopping?  Live shopping gives consumers the opportunity to purchase as they watch video streams. With social commerce, retailers can broadcast live video streams and engage with consumers in real time. eStreamly’s video commerce solution enables brands to host live shopping events across multiple channels. From shoppable live shows on social media to hosting video commerce events. Live shopping is the future of retail. Live streaming shopping apps are the tools successful retail brands will need. eStreamly’s white label solution gives brands shoppable videos. As live streaming shopping gains momentum eStreamly is empowering retailers to leverage these Live streaming shopping apps and shoppable videos to drive higher conversion rates. Connect with today’s mobile first consumers. 

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