A production blueprint is a plan and an essential tool for creating a successful liveshopping show. It outlines all the elements of the production, from the script to the camera angles, and helps to ensure that everything runs smoothly on the day of the show.
One of the key benefits of a production blueprint is that it helps to keep the production on schedule. By outlining all the tasks that need to be completed and assigning responsibilities to different team members, a production blueprint helps to ensure that everything is done on time.
This is particularly important for livestream as it reduces the “guessing” from the show. A production blueprint helps to keep the production organized and reduce stress. Everyone will know what their role is and that they have all the necessary equipment, product samples & Highlights, overlays, …. This helps to reduce the risk of last-minute problems and ensures that the production runs smoothly.
How to create a Liveshopping show blueprint
Start with a show plan
Before you start creating a production blueprint, it’s important to have a plan in place. For best practice, Matt recommends including the concept of the show, the target audience. He also suggests highlighting the type of content you want to promote, and the overall goal of the show. Having a clear plan will help to guide the rest of the production process.
Outline the script
The script is the backbone of the production blueprint. It outlines the overall structure of the show, including the segments, the dialogue, and the action. It’s important to have a clear script that is easy to follow and understand. Tips: don’t overcomplicate it. The simpler, the better
Identity technical requirements
The production blueprint should also outline all the technical requirements, such as overlays, special graphics, camera angles, lighting, and sound. Indeed, it’s important to have a clear understanding of what equipment is needed. As well as how it will be used in the production.
Assign responsibilities
The production of your liveshopping show blueprint should also assign responsibilities to different team members. This includes who is responsible for the preshow marketing, who manage the chat, host responsibilities, producer responsibilities… and any other crew members. Having a clear understanding of who is responsible for what and ensuring that everyone is properly trained is very important.
Create a schedule
A schedule is an important part of the production blueprint. Outline the time frame for each segment and the time frame for each task that needs to be completed. It will help to keep the production on schedule and will ensure that everything is done on time.
Review and refine your blueprint
Once the production blueprint is complete, it’s important to review and refine it. This includes reviewing the script, the technical requirements, and the schedule. It’s important to make any necessary changes and to ensure that the production blueprint is accurate and up-to-date. On a recent episode of the live eCommerce Podcast, Matt Hodlofski suggested that for each show you should write down bullets points. One for Pros, Cons and another one for recommendation for Next live
A production blueprint is the key to your success
To conclude, a production blueprint is an essential tool for creating a successful livestream show. It helps to keep the production on schedule, ensures the quality of the final product, keeps the production organized, and helps to stay within budget. By following these tips on how to create a production blueprint, production teams can focus on making a great livestream show, rather than worrying about the logistics of the production.
So, as you host more liveshopping events, make sure to create a production blueprint. This will help you strategize, continue learnings and drive the most sales. Needing no further explanation, livestream shopping events may become the most lucrative opportunities for content creators & ecommerce brands going forward, when using a livestream shopping. And eStreamly can help you with embeddable shoppable video.
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