Top 10 Tips to Enhance the Shoppable Video Experience

From live shopping to VOD - top 10 tips

In this post we are looking at a few tips to improve your live shopping. Repurposing your live shopping show into a long form video (VOD) is essential. This subsequently, allows it to further drives ROI and sales from your content. As we have seen on a recent blog post, one of the critical element of a good video is the hook. There is no good way to create a hook on a livestream. You want to keep in mind your post livestream viewers in mind for the first few minutes of your livestream.

Improving your Viewers experience in Live Shopping

10 tips

1.Pre Roll Content

Start with a countdown timer or a pre-recorded introduction video. This gives viewers a moment to join and signals the start of your livestream. Affordable software like Ecamm live can help you add pre-roll and had interesting overlays to improve your viewer’s experience.

2. Background Music

Begin by playing soft, ambient music while waiting for the stream to start. This fills the silence and can set the mood. Make sure you use free of right music. Meaning that content does not get flagged as copyright infringement on social media.

3. Starting Ritual

Develop a ritual or opening statement that you use at the beginning of every livestream. This can be a greeting, a quote, or a quick overview of what the stream will cover.

4. Engage Immediately.

Bring your viewer in. Instead of waiting, you could, dive straight into your content, or you could start by recapping previously covered topics.

5. Interact with Early Birds

Greet and acknowledge the first viewers who join in. They’ll appreciate the recognition and it can create a more intimate atmosphere.

6. Use a Script

If you’re worried about stumbling over your words, prepare a script or bullet points. To guide you through the first few minutes.

7. Test Technical Aspects

Additionally, before you go live, to improve live shopping is to do a quick test of the technical aspects. Ensure your microphone, camera, and streaming software are all working as expected.

8. Use a Co-host

Having someone else with you can help fill the void. You can engage in a casual conversation as you wait for more viewers to join.

9. Clip Start

Moreover, If you’re uploading your livestream to platforms like YouTube later. You could, consider trimming the beginning. Allowing you to then remove any lengthy waits.

10. The Final Tip

And our (unbiased) tip to improve live shopping. Use a liveshopping platform like eStreamly. You can force the video to start at a specific time in your livestream. Effectively removing the first few seconds that may not be ideal for a VOD replay.

Always approach the beginning of your livestream as if it’s valuable content for replay. In turn, you want those watching the recording later to still find it engaging.

    What is Live Shopping?  Live shopping gives consumers the opportunity to purchase as they watch video streams. With social commerce, retailers can broadcast live video streams. They can engage with consumers in real time. eStreamly’s video commerce solution enables brands to host live shopping events across multiple channels. From shoppable live shows on social media to hosting video commerce events. Live shopping is the future of retail. Live streaming shopping apps, shoppable videos, these are the tools successful retail brands will need. eStreamly’s white label solution gives brands shoppable videos. As live streaming shopping gains momentum eStreamly is empowering retailers to leverage these Live streaming shopping apps and shoppable videos to drive higher conversion rates and connect with today’s mobile first consumers. 

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