Liveshopping has emerged as a powerful way for businesses to engage with their audience. But how do you ensure that your livestreams are not only engaging but also drive sales? We’ve got you covered. Here’s your comprehensive playbook and guide to setting up a top-notch liveshopping show.
1. Creating the Perfect Environment
- Light It Up: Ensure your products are well-lit. If using tags or signs, they should be large and legible.
- First Impressions Matter: Your background and ambiance are the hook in a livestream. Aim for warmth, vibrancy, and fun!
- Product Placement: Keep products accessible but don’t overcrowd the screen. Focus on one product at a time.
- Special Lighting Tip: Consider a spotlight for your products. For smaller items, use a secondary camera. Need help? Connect with eStreamly or the live eCommerce community.
2. Dress to Impress
- Neutral colors (like black or white) let your products shine.
- Keep hair away from clip-on microphones.
3. Smart Signage
Use display signs to highlight messages like “Free Shipping” or “Up to 50% off.”
4. Livestream Scheduling
- Add your liveshopping show on your website and create a detailed show rundown
- Timing is everything! Consider your audience’s schedule, the day of the week, and general prime time (6-9 pm) when picking your livestream slot.
5. Promote, Promote, Promote!
- Plan your marketing at least two weeks in advance for best results.
- Teaser Videos: A short 15-20 second video can work wonders. Highlight the show’s value proposition, topics, date, and registration details.
- Utilize Social Media: Share the event link, use countdown stickers, and consider tools like Capcut for video teasers.
- Email Marketing: Send out dedicated emails about your upcoming livestream.
- Social Media Events: Platforms like Facebook allow you to create event posts in advance. Boost engagement by adding your teaser video!
6. Essentials Before Going Live
- Have two devices, one for streaming and another for comments.
- Ensure a stable internet connection, good lighting, a clip-on microphone, and keep devices charged.
- Prepare your products, giveaway details, and hydration (you’ll be talking a lot)!
7. Social Media
Leverage your social handles to augment your reach. Consider using eStreamly liveshopping and its streamlined sharing solution.
8. The Role of Moderators
Consider having someone to help with chat monitoring, posting products, and overall stream management.
9. Engage with Giveaways
- Conduct raffles during and post-show.
- Foster engagement by announcing winners live.
- Use milestones to boost participation like “We’ll announce a winner at 100K likes.”
10. Structure Your Liveshopping
The first 10 minutes are crucial:
- Engage viewers with special offers.
- Provide shopping instructions and demo products.
- Maintain a cyclical and fast-paced product presentation throughout.
11. Maintain a Lively Liveshopping Tempo
- Keep the energy high!
- Engage personally by mentioning your audience names.
- Monitor viewer numbers and adapt to boosts in viewership.
Remember, the key is to have fun! Liveshopping should be an enjoyable experience for both the host and the audience. Hope you enjoy this liveshopping playbook guide and happy streaming! 📹🌟
About eStreamly: eStreamly support shoppable livestreams & videos across platforms, including your website, social media, SMS, emails… Your videos become ecommerce extensions with in-video checkout, boasting a 10-15% conversion rate. Control your data and inventory seamlessly.