Facebook Live Shopping is a way to reach your audience. Facebook has over 3 billion users. For many businesses, using the app has been an important way to build their businesses. Used well, it can be an extremely effective way to build your brand resilience and strength. But it is not without risk. Owning your content and your audience is key to building your brand resilience and strength.
Losing your Facebook page
We heard from a business who had a popular Facebook page, had spent the time and dedication building up an active audience – years of time and effort gone! They are not alone:
” A lot of Facebook users have apparently faced the same extremely frustrating situation. No notice, no logic, no chance to explain yourself or to get explanations. You wake up one morning and your page has vanished. That’s just what it is. “We have deleted your account, now deal with it.” Great” – Michèle Grenier
Reasons behind a ban
There are lots of obvious reasons why Facebook might ban a page (illegal activity, offensive posts etc.) but others are far less obvious. You may be posting content which is similar to previously reported posts which could see you being banned. This issue is compounded because there is a limited customer service function. It is hard to get to talk to someone at Meta. They don’t have a customer support service in the way we might think they would. Often people rely on knowing someone who works at Meta to get answers to their problems. This isn’t possible for everyone.
It’s really important to use the tools for reach whilst keeping control over your content. In the words of Joe Pulizzi, content marketing expert, CEO of the Tilt::
“Don’t build your content on rented land.”
So how do you do that? There are various tools you can use to work with Facebook to provide content that you have control over.
Facebook Live Shopping
Video is huge on Facebook and many users are driven more to video content. Using Live Selling is a great way to engage your audience. You get to have interactive conversations with those interested in your products and drive more interest to your content. By using tools such as eStreamly’s broadcaster you can publish directly to Facebook whilst keeping control over your content and importantly your audience. You are able to direct people to your sales channels and have control over that whole process.
Facebook Live Shopping can be an effective sales and marketing tool for businesses, but it’s important to maintain control over your content and audience. Using a multi-streaming platform allows you to leverage Facebook’s reach while owning your content and relationships.
What is Live Shopping?
Live shopping gives consumers the opportunity to purchase as they watch video streams. With social commerce, retailers can broadcast live video streams and engage with consumers in real time. eStreamly’s video commerce solution enables brands to host live shopping events across multiple channels. From shoppable live shows on social media to hosting video commerce events. Live shopping is the future of retail. Live streaming shopping apps are the tools successful retail brands will need. eStreamly’s white label solution gives brands shoppable videos. As live streaming shopping gains momentum eStreamly is empowering retailers to leverage these Live streaming shopping apps and shoppable videos to drive higher conversion rates. Connect with today’s mobile first consumers.