As product discovery shifts to social platforms like Instagram and TikTok, social commerce is firmly on the rise, observes Melissa Dixon of BigCommerce. She notes that authentic, streamlined video content resonates better than overly polished productions. By relying on a vast partner network, BigCommerce focuses on core platform performance while empowering merchants to lead innovation in emerging areas like social commerce and live video shopping.
Live streaming expert Stephanie Garcia shares her top tips for creating engaging video content: craft attention-grabbing hooks, prepare detailed run of show plans, get creative with audio/visual cues, and repurpose each show into multiple pieces of content.
Livestream shopping, also known as liveshopping, has exploded in popularity in recent years. While typically associated with B2C social commerce platforms, one company is pioneering liveshopping for B2B wholesale fashion.
Ecuadorian retailer TIA is at the forefront of omni-channel retail marketing, blending physical stores with digital commerce. As Digital Marketing Manager Carla Paladines explains, TIA meets rural communities where they are comfortable shopping, whether in-store or through social commerce initiatives. By localizing its digital approach, TIA provides an excellent model for retail marketing strategies that connect with all demographics.
Learn how to build a thriving brand community online. Podcast host Nicolas Baillache interviews Alan Perrottet of Decommerce for tips on delivering value, owning your platform, empowering superfans, gamifying engagement, and leveraging blockchain. Get actionable insights on community commerce in this blog.
In this episode of the Live Ecommerce Podcast, I spoke with George Huff, CEO and founder of Opal, about the major challenges large brands face in coordinating content across channels and geographies.
George provided fascinating perspectives on how AI could augment human creativity and ideation in the future of marketing. But he cautioned that brands need to carefully consider the ethical implications of AI-generated content.
As an example, Target leverages Opal’s platform to produce an astonishing 300+ pieces of social media content every single day. Keeping content aligned across topics, campaigns, channels, and regions at that scale is incredibly difficult without streamlining workflows.
According to George, Opal acts as the “middle management” layer for complex marketing organizations. The platform connects strategy and execution by providing governance, workflow, and collaboration tools. This enables consistency and rapid iteration crucial for high-velocity content operations…
Learn how B2B brands can use shoppable video and live streaming apps to engage prospects and customers in a digital-first world. Expert Pam Negoro shares insights on differentiating from webinars, experimenting with new approaches, and forging personalized connections via interactive live shopping.
Kara Goldin, founder of Hint Water, shares her entrepreneurial journey and advice for overcoming doubts and obstacles.
Kara’s story provides valuable insights for entrepreneurs looking to turn their vision into reality. Her advice on persistence, validation, and storytelling can help founders overcome obstacles and connect with consumers.
In this podcast, host Nicolas interviews Emily O’Connor Keefe of ContentWriter.com on how AI is impacting ecommerce content. Key insights: Trust and accuracy top concerns with AI-generated product info that could cause returns. AI tools lack original thought and human connection compared to writers. Long-form buying guides need expertise. Emily emphasizes the premium on authentic writing to build customer trust. Finding the right balance of AI efficiency and human insight remains vital in ecommerce content.
In this riveting season finale, we bring together four luminaries in the live eCommerce space to unpack the transformations we’ve witnessed over the past 80 weeks. Our esteemed panel includes Carmen Muley, the former video commerce host turned CEO at Freim, a renowned European live shopping agency. Carmen has just marked a new milestone […]