TikTok ban! What should we do?

tiktok ban and what to do

The Federal Government have given TikTok an ultimatum, sell or shut down. We now have the TikTok Ban trending.  For many businesses TikTok is an important part of their ecosystem and a place where they keep much of their content –  So what now?  Firstly – we want to give all those marketers who have […]

Making the Most of Social selling – Top 5 tips! 

making the most from social selling

Making the most of social selling is top of the agenda for savvy marketing departments. But how can you achieve this?   1. Own Your Digital Real Estate:  As social media continues to evolve, it’s imperative to recognize the shifting preferences of users away from traditional platforms like Facebook and Instagram. Instead, they’re gravitating towards more […]

The top 4 questions to ask when considering shoppable video solutions

Live Stream Shopping questions

In today’s digital-first era, livestream shopping is quickly gaining traction as a dynamic and interactive e-commerce model. Knowing the Top 4 questions to ask when evaluating livestream shopping solutions is crucial for any brands considering a new software solution.

By merging entertainment with real-time purchasing, liveshopping offers an exciting avenue for businesses to connect directly with consumers. In this blog, we’ll discuss the top three questions you should consider when evaluating a livestream shopping solution.

Gaining Consumer Trust in an AI-Wary Era:

In a rapidly evolving landscape where AI technology has been met with skepticism by a majority of Americans, how do you face these concerns and maximize the advances in technology

3 Ways to Overcome Your Fear of Video Commerce

overcome fear of live

Facing the lens can feel like staring into the abyss for many. But here’s the twist – the abyss stares back with opportunity. Whether you’re tentatively speaking your day’s plans into a video journal or boldly diving into the real-time realm of live streaming, there’s a powerful transformation waiting for you on the other side of that fear. With every push of the ‘record’ button, we’re not just capturing moments, but also harnessing confidence. Dive into these three methods, and watch as the camera, once a foe, becomes your trusted ally.

Should Creators Host Liveshopping Events?

women over purple/blue background

Liveshopping is an exciting trend in retail and e-commerce, with the value of the livestream shopping market being estimated at $500billions – a growing figure.