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Engage, delight customers with shoppable video & livestream on your website, leverage social media and seamlessly sells.

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From live shopping to VOD - top 10 tips

Top 10 Tips to Enhance VOD & Live Shopping Viewer Experience

Kickstart your live shopping with confidence and professionalism using these expert tips. From engaging visuals and background music to interacting with early viewers and ensuring technical readiness, learn how to create a positive and seamless viewing experience from the start. Consistency is key; with practice, your livestream introductions will only get better

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overcome fear of live

3 Ways to Overcome Your Fear of Live Video

Facing the lens can feel like staring into the abyss for many. But here’s the twist – the abyss stares back with opportunity. Whether you’re tentatively speaking your day’s plans into a video journal or boldly diving into the real-time realm of live streaming, there’s a powerful transformation waiting for you on the other side of that fear. With every push of the ‘record’ button, we’re not just capturing moments, but also harnessing confidence. Dive into these three methods, and watch as the camera, once a foe, becomes your trusted ally.

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liveshopping show

Liveshopping Playbook Guide: Master Your Game To Success

Unlock the secrets of effective liveshopping with our all-inclusive playbook guide. From creating the ideal environment to real-time engagement strategies, discover how to captivate your audience and amplify sales. Step into the future of interactive marketing today!” 📹🌟

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AI image

Driving Ecommerce Engagement Through Inspiration: Video’s Superpowers

How integrating shoppable short-form videos and UGC into your e-commerce strategy enhances customer engagement, builds trust, and boosts SEO.

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TLEP 82 | Video Content

Decoding VideoCommerce: A Roundtable Reflection With Industry Expert – Season Finale

In this riveting season finale, we bring together four luminaries in the live eCommerce space to unpack the transformations we’ve witnessed over the past 80 …

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TLEP 81 | Direct Response TV

Direct Response TV And Beyond: Navigating The Digital Landscape

Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. …

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TLEP 80 | Partnership Marketing

From Niche To Notable: How Partnership Marketing Can Supersize Your Reach

In this captivating episode of the Live eCommerce Podcast, we are joined by a leading authority in partnership marketing, Sven Radavics, co-founder of Sven …

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Navigating multi channel options

Navigating Multi-Channel Options

Shopping has evolved with endless purchasing options from websites to virtual experiences. But how do brands offer the best experience? Read on for tips.

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TLEP 79 | User Experience

From Instagram To Deets: Creating A Seamless User Experience With Doug Weiss

Welcome to this episode of our podcast, where we sit down with industry leader Doug Weiss to discuss his extensive experience in both commerce and …

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cellphone livestream recording

Different Types of Videos – Should It Be All Shoppable?

Videos are one of the most engaging forms of content. While it’s tempting to add shoppable elements to videos, sometimes it can turn away your audience.

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TLEP 78 | Livestreaming

Live Solving Vs. Live Selling: A Unique Approach To Livestreaming With Jim Fuhs

In this episode, we speak with Joe Gagliese, co-founder of Viral Nation, an influencer marketing agency that has worked with some of the world’s largest …

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TLEP 77 | Creator Economy

The Future Of The Creator Economy With Joe Gagliese

In this episode, we speak with Joe Gagliese, co-founder of Viral Nation, an influencer marketing agency that has worked with some of the world’s largest …

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rocket made through AI image generation

Skyrocket the Results of Your Live Shopping Event with Comarketing

How can you skyrocket the results of your live shopping channel by establishing co marketing partnerships and collaborating with non-competing brands?

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TLEP 76 | Improving Margins

Improving Margins, Profits, And Marketing Results With Chloe Thomas

If you’re an e-commerce business owner, you know that data is crucial for understanding your customers and making strategic decisions. But what about creativity?  Special …

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picture showing a chef being video recorded

Why it’s important to Keep Humans Involved in Content Creation for Your Next Video

Videos are an essential part of any effective content strategy. Amid all the technology and data-driven approaches, let’s not forget about keeping the human element involved.

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TLEP 75 | Repurposing Live Video Content

Content Remixing: How To Get More Results From Repurposing Live Video Content With Brittany Berger

  Special guest Brittany Berger is a content marketing consultant and the creator of the Content Remix Method. She helps and teaches small businesses how …

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TLEP 74 | Strategic Partnerships

Aligning Goals And KPIs: Maximizing The Benefits Of Strategic Partnerships In eCommerce With Ashley Scorpio

Special guest Ashley Scorpio is a seasoned digital strategist with a proven track record of driving significant growth for agencies, startups, and brands. With over …

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TLEP 73 | Content Marketing

Content That Sells: How To Convert A Social Media Audience Into Customers With Emma Tessler

  Special guest Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling …

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TLEP 72 | Live Streaming

Scaling Social Commerce: Insights From Livestream Consultant Nicole Rechtszaid

  Does it feel like you’ve been spinning your wheels, trying to create engaging, entertaining, and impactful live video content, with little to no success? …

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switcher studio or commentsold

CommentSold vs Switcher Studio Comparison – What platform should you use?

While Switcher Studio focuses on live video production and as a plugin for Shopify, CommentSold is a full e-commerce platform specialized in live selling.

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TLEP 71 | Live Shopping

Advertising Strategies For Live Shopping: Making Ads Work For You With Ethan Kramer

  Special guest Ethan Kramer is the CEO and Founder of EK Creative. In two years, he’s grown from a handful of clients to generating …

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TLEP 70 | Customer Satisfaction

The Power Of Personalization: Keys To Customer Satisfaction With Eric Melchor

  Special guest Eric Melchor is Personalization Geek for OptiMonk. He has gone from 0-40,000 users in just a few years and have over 500 …

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TLEP 69 | Financial Planning

Proactive Financial Planning: Addressing eCommerce Economic Challenges With Carla Titus

“People want to do business with people, and live shopping is just that.” Special guest Carla Titus is a finance expert with over 15 years …

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Short form video or livestream

VideoCommerce Strategy: Should I do Shoppable Video or Livestream?

With the rise of shoppable video and livestreams, you may ask yourself What’s In It For Me (WITFM) and what should I implement in my video commerce strategy.

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How to Leave a Review

To rate our podcast “5-stars” on Apple Podcasts or Podchaser please scroll to the corresponding instructions below. All other platforms do not have ratings or …

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Best Avenues for Promoting a Live Show

Live shopping has become increasingly popular. But deciding to host a show is just the beginning. The real magic happens when you promote it effectively.

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TLEP 68 | Going Live

Get Out Of Your Way And Go Live With Drasko Raicevic

  Special guest Drasko Raicevic runs, a coaching program and a podcast of the same name. His specialty is healing the human behind the …

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TLEP 67 | Content Marketing

Content Marketing Vs Ads: Traffic Tactics For Live Shopping With Brenton Thomas

  “If you need to see instant results, jump into ads.” Which is most effective for your business: organic traffic with SEO or social media …

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TLEP 66 | Personalized Video Content

Transforming The eCommerce Experience With Personalized Video Content With Wyatt Harms

  Special guest Wyatt Harms is a leading industry expert in Live Shopping. He led BuzzFeed’s go-to-market strategy for Live Shopping working with the United …

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Firework or bambuser: what solution should you choose

Bambuser vs Firework Comparison – What platform should you use?

Bambuser and Firework are two different video-sharing platforms with different features and target audiences. Which one would be best for you?

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TLEP 65 | Content Creation

The One Platform Strategy: Why Focus Is Key To Content Success With Joe Pulizzi

  Special guest Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo …

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TLEP 64 | Face Of Your Brand

The Power Of Becoming The Face Of Your Brand With Taylor Capuano

  “You get people to trust you when you share vulnerably. Anytime you can let your personality come through, people will want to root for …

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why a blueprint is important in your liveshopping

Why a Blueprint is Essential for a Successful Liveshopping Show

Blueprint is key to success. It outlines elements of production, from script to product highlights …. Your shoppable livestream show will run smoothly.

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TLEP 63 | Authenticity

Leveraging Authenticity For Successful Livestreams With Sarah Williams

  “Being live is a high-pressure situation so you have to be prepared and ready for it.” Special guest Sarah Williams is a seasoned on-air …

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TLEP 62 | Using AI For Lives

Using AI For Live Video Commerce Success With Whitney Lauritsen

  Whitney investigates the various AI tools available for live commerce. The episode starts with an overview of the tools she’s been researching and using, …

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TLEP 61 | Search Engine Optimization

How To Get On Page 1 Of Google With Mariah Magazine

  “SEO is for everybody and every stage of the game.” When is the right time to focus on eCommerce SEO? Is it for everyone …

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TLEP 60 | Handling Social Media Trolls

Handling Live Stream Hate Comments And Social Media Trolls With Hilary Billings

  “You’re showing up in your content to add value to other people.” Special guest Hilary Billings is a popular viral video creator and strategist …

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TLEP 59 | Live Shopping eCommerce

The Future Of Live Shopping eCommerce In 2023 And The Impact Of AI

  In this episode, Whitney and Nicholas discuss the future of live eCommerce shopping in 2023. Plus, we also share our experience and thoughts about …

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TLEP 58 | Video Hook

Mastering The Art Of The Video Hook With Jake Drake

  Jake Drake is a multimedia producer based in San Diego, California. He has been directing and producing livestreams for over 10 years. Jake works …

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best time to host a livestream

When is the Best Time to Host a Livestream Shopping Show?

The success of liveshopping shows depend on factors such as engagement, stream quality, host performance and time of your show. Let’s dive into show time.

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TLEP 57 | Social Media

Standing Out On Social Media Organically With Michelle Thames

  Michelle Thames is an award-winning blogger turned Online Business & Marketing Strategist who has helped catapult companies like multi-million-dollar beauty brand MIELLE Organics, from …

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Ai robot

Livecommerce conversation with ChatGPT

With ChatGPT, you can engage in conversations with an AI on a wide range of topics. So, we tried it out and had 3 questions about livecommerce.

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TLEP 35 | Niche Online Business

Marketing A Niche Online Business With Aida Rejzovic

Aida Rejzovic founded Sassy Organics in 2016 to make shopping vegan and organic effortless, to empower others to embrace an eco-friendly lifestyle, and provide a …

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TLEP 56 | eCommerce Solution

What’s The Best eCommerce Solution For Your Business? With Brent Peterson

  Brent Peterson is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. …

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Solution to “help us confirm that you own this account” with Instagram login

Some users may face issue with IG login. Instagram says “Help Us Confirm You Own This Account”. There are few reasons it may happen but no worries, It’s an easy fix.

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TLEP 55 | Live Shopping

Is Now The Right Time To Make Live Shopping Videos?

  Nicolas and Whitney discuss why now is the right time to start live shopping as a brand/creator. Live events can amplify your visibility, dominate …

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women over purple/blue background

Should Creators Host Liveshopping Events?

Liveshopping is an exciting trend in retail and e-commerce, with the value of the livestream shopping market being estimated at $500billions – a growing figure.

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TLEP 54 | Home Shopping

The Evolution of the Home Shopping World with Matt Hodlofski

  “QVC and HSN are the original influencers” Special guest Matt Hodlofski has over 25 years of eCommerce experience within product marketing and sales. He’s …

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TLEP 53 | Livestreaming And Podcasting

The Value of Livestreaming and Podcasting with Russ Johns

  “Make sure you’re seen as someone who cares” Our special guest Russ Johns is a content creator and technology enthusiast. He is certified in …

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TLEP 52 | eCommerce Drop Shipping

Disrupting eCommerce Drop Shipping With Greg Writer

  Special guest Greg Writer has over 35 years of experience in corporate finance, capital formation, executive-level management, mergers & acquisitions, software development, licensing & …

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contract being signed

3 Things You Should Include in Your Influencer Brand Contract

Whether you’re just getting started with influencer partnership or are a seasoned pro, it’s important to have a strong contract in place

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TLEP 51 | Protecting Your Content

Legally Protecting Live Content With Eric Farber

  Special guest Eric Farber is Founder and CEO of, a former entertainment lawyer for over 20 years, and author of The Case for …

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marketplace or website - where to host your livestream shopping

Should You Host Your Liveshopping On Your Website or a Marketplace

One decision that online retailers have to make is whether to host their liveshopping on their website, or a marketplace. Here is a summary of the benefits

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TLEP 50 | Women In Tech

Women In Tech With Smitha Kommareddi And Whitney Lauritsen

  eStreamly is passionate about diversity, equity, and inclusion in technology, which includes leveling the playing field for all genders. That’s why today’s special 50th …

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TLEP 49 | Serving Your Audience

Serving Your Audience To Build A Valuable Brand With Cristina Cortes

  “What really gets a buyer interested is understanding how a product helps them get where they need to go… Always remember that there’s a …

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thumb on cellphone

Is Liveshopping the Future of eCommerce?

It’s no secret that online shopping is on the rise but is liveshopping here to stay? If so, how does it work and what makes for a good livestream channel

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TLEP 48 | Content First Approach

The Content-First Approach With John Roman

“When you have content that performs well, do it again.” Special guest John Roman led several successful sales organizations in the telecommunications and software space …

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TLEP 47 | Copywriting

Clear, Concise, And Correct Copy With Aimée Lopez

  Is it true that nobody reads business copywriting? We don’t think so, which is why we’re exploring the power of words and their impact …

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TLEP 46 |Conscious Cocreation

The Power Of Conscious Co-Creation With Marci Zaroff

“Through the lens of design, we can change the world.” Special guest Marci Zaroff is an ECOLIFESTYLE PIONEER. As the Founder and CEO of ECOFASHION …

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Men managing a meeting

Top 5 Mistakes Marketing Agencies Producing Liveshopping Events Make

Liveshopping can inspire a generation of customers and make sales soar. While these goals can be achieved by a great campaign, a few mistakes agencies should avoid.

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TLEP 45 | Viral Nation

Where Magic And Metrics Meet With Damian Skoczylas

Special guest Damian Skoczylas joins to discuss the next frontier of the attention economy. He is an entertainment and media executive born in traditional Hollywood, …

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TLEP 44 | Live Shopping Success

3 Steps For Live Shopping Success With Carmen Muley

Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio, which is everything livestreaming and live shopping. From strategy to training, …

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4 tips for livestream shopping

Top 4 Tips to Make Your Livestream Shopping Channel a Success

Considering a Liveshopping channel into your online sales strategy? Here are the top 4 tips to make your livestream shopping channel a success

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TLEP 43 | Be A Good Livestreamer

How To Be A Good Livestreamer With Dr. ELO

    Dr. Efrain Lopez (aka Dr. ELO) is a Doctor of Management, livestreaming strategist, researcher, and consultant for Be.Live. He live streams on Tuesdays …

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TLEP 42 | Selling On Social Media

Ways To Promote And Sell Well On Social Media

Whitney and Nicolas discuss a popular article from eCommerce Nation and share their advice on maximizing TikTok, Instagram, Facebook, LinkedIn, Twitter, and new apps like …

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TLEP 41 | eCommerce Early Adopter

Becoming An eCommerce Early Adopter With Joshua Kreitzer

    “Be where today’s shopper is and tomorrow’s shopper is going to be.”   Special guest Joshua Kreitzer is Founder and CEO of Channel …

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professional camera man making a shoot

What’s the Production Cost of Highly Produced Liveshopping on Your Website

Rather you plan for a big one liveshopping event or want to launch a livestream shopping channel, you need to consider a variety of production cost

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women checking her phone

What is Shoppable Video and How Does It Work?

Creating shoppable videos is becoming a core component of modern marketing strategy

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TLEP 40 | Conversion

Skyrocket Conversions With Brand Scaling Frameworks From Chase Clymer

“eCommerce is math and metrics don’t exist in a bubble” Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered …

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TLEP 39 | Customer Experience

Creating The Best Customer Experience With Irina Poddubnaia

  Let’s talk about fulfillment for a change. Why? Because you can have the greatest show on the planet, but if your customer has to …

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TLEP 38 | Live Video Sponsorships

Make Live Video Sponsorships More Profitable With Justin Moore

“There’s nothing as effective as a live commerce experience” Our special guest is Justin Moore, Sponsorship Coach and Founder of CreatorWizard, a school & community …

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TLEP 37 | Story Sells

Start With Story And Shake Things Up With Paul Carpenter

    Our guest today, Paul Carpenter, believes in the power of people to impact one another without competition. He started in the TV industry 20+ …

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TLEP 36 | Ideal Client

Reaching Your Ideal Client With India Brown

      Nicolas speaks with special guest India Brown, who specializes in creating video marketing strategies that create connections on a deeper emotional level. …

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TLEP 34 | Live Selling

Live Selling As A Life Skill With Patti Reilly

    Guest Patti Reilly helps brands SELL online & on-air with confidence & purpose. She’s a live selling host with over 20 years of experience and …

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TLEP 33 | Captivate A Live Audience

How To Hook And Captivate A Live Audience With Joseph Wilkins

    Take part in our special giveaway for the chance to win a professional microphone at Have you ever dreamt of making a …

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women doing a livestream

Why Livestreaming Is Imperative for E-Commerce

Livestream shopping is quickly taking off but what is it and what good can it do to your ecommerce?

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women doing makeup over livestream

How Live Video Is Transforming eCommerce: Key Learnings from China

Popular streamers Li Jiaqi and Viya took liveshopping to a new level. On October 20th, 2021, they streamed for 14 hours and sold $3.1 billion in GMV.

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Beauty products

How To Have A Successful Product Launch with livestream shopping

A how-to guide, so as business owner or marketer you can set yourself up for a successful product launch next time you launch through livestream shopping.

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women working on her laptop

The Best Webcams for Streaming in 2022

The right livestreaming equipment can make a big difference. Livestreamers typically have great success from consistently posting high-quality video.

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best microphone

The Best Microphones for Livestreaming

Whether you’re looking to make a career or livestreaming for fun, utilizing a state-of-the-art microphone will improve the quality of your broadcast.

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someone checking a cellphone in big city

5 Ways to Grow Your Livestream Audience

There are many different avenues to take if you want to gain an audience for your livestream shopping. Here are a few tips to help you get started.

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multi ring for livestream

How to Start Live Shopping Events

Livestream shopping is quickly taking off and an opportunity for brands, e-tailers and creators to create community and grow sales. But how do you start?

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women preparing live room

The Equipment You Need to Sell Live

It may seem daunting to see creators with elaborate cameras and microphone. You don’t need fancy equipment to get started. Here is a list of our favorite.

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happy women

The Top eCommerce Podcasts You Must Listen to Each Week

Are you seeking inspiration and expert strategies to grow your eCommerce brand? Podcasts are a great way to get motivated through career stories and tips.

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tiktok phone

How to Turn Livestreams and Repurpose Into Short Social Media Videos

Content generation doesn’t have to end when the live event finishes. You can repurpose videos by posting short snippets of your livestream

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couple looking at cellphone

How to Keep an Audience Engaged In a Live Stream

Holding people’s attention can be very difficult. While livestreaming has gained popularity lack of engagement can detriment the success of your broadcast.

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Before You Sell Live on Facebook and YouTube, Read This

Online platforms like Facebook and YouTube have large audiences. When it comes to selling what could be the downside?

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women showing a beauty product

What Products Are Successful During Live Shopping Events?

The products you feature can play a big role in the success of your eCommerce livestream. Let’s explore

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