The Future Of The Creator Economy With Joe Gagliese

TLEP 77 | Creator Economy

  In this episode, we speak with Joe Gagliese, co-founder of Viral Nation, an influencer marketing agency that has worked with some of the world’s largest brands. Joe shares his journey into the creator economy and how he discovered the power of influencers in today’s digital world.   Joe talks about the evolution of the […]

Improving Margins, Profits, And Marketing Results for Social Commerce With Chloe Thomas

TLEP 76 | Improving Margins

If you’re an e-commerce business owner, you know that data is crucial for understanding your customers and making strategic decisions. But what about creativity?  Special guest Chloe Thomas is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast (https://ecommercemasterplan.com/podcast) and the Keep Optimising Podcast. She covers a wide range of […]

Content Remixing: How To Get More Results From Repurposing Social Commerce Content With Brittany Berger

TLEP 75 | Repurposing Live Video Content

Special guest Brittany Berger is a content marketing consultant and the creator of the Content Remix Method. She is bringing her knowledge to the eStreamly Social Commerce Community. She helps and teaches small businesses how to use content repurposing to get off the constant content treadmill and avoid content burnout. Brittany discusses the advantages of reusing live shopping event videos for social media and marketing. We address the appropriate length for a live stream and the value of having a content strategy that focuses on results.

Aligning Goals And KPIs: Maximizing The Benefits Of Strategic Partnerships In Social Commerce With Ashley Scorpio

TLEP 74 | Strategic Partnerships

Special guest Ashley Scorpio is a seasoned digital strategist with a proven track record of driving significant growth for agencies, startups, and brands. With over a decade of experience in traditional and digital marketing, she is a performance marketing expert with a technical specialty in social media advertising, focusing on new customer acquisition. We brought her to eStreamly’s Social commerce community to share her knowledge and deep experience. Throughout her career, she has managed millions of dollars in digital ad spending that helped launch and scale household digitally native eCommerce brands and publicly traded SaaS companies. This episode begins with an overview of Nicolas’ and Ashley’s experience and key takeaways from ShopTalk Vegas 2023.

Content That Sells: How To Convert A Social Media Audience Into Customers With Emma Tessler

TLEP 73 | Content Marketing

Emma discusses content marketing and building strong connections with your audience. She explains the different definitions of live shopping, from in-app shopping to shopping from a social media post, and emphasizes the importance of converting viewers into paying customers. She also outlines the Ninety Five Media method, which involves setting goals, creating a strategy, executing that strategy, and analyzing data. She stresses the importance of data in marketing and explains why it is crucial to look at data on a weekly basis.

Scaling Social Commerce: Insights From Livestream Consultant Nicole Rechtszaid

TLEP 72 | Live Streaming

Does it feel like you’ve been spinning your wheels, trying to create engaging, entertaining, and impactful live video content, with little to no success? Are you tired of blindly following outdated advice, only to end up disappointed with the lackluster results? If any of this resonates, this episode is for you! Get ready to learn […]

The Power Of Personalization: Keys To Customer Satisfaction With Eric Melchor

TLEP 70 | Customer Satisfaction

Special guest Eric Melchor is Personalization Geek for OptiMonk. He has gone from 0-40,000 users in just a few years and have over 500 five-star ratings on Shopify. OptiMonk’s mission is to empower the average online business with Amazon-like personalization superpowers. This episode discusses the changing consumer preferences and the importance of personalization for businesses. […]

Proactive Financial Planning: Addressing eCommerce Economic Challenges With Carla Titus

TLEP 69 | Financial Planning

“People want to do business with people, and live shopping is just that.” Special guest Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and established online business consulting. She provides fractional CFO services and financial consulting to business owners. Her approach is to empower business owners […]