The Art of Community Building with Allan Perrottet

building community

Learn how to build a thriving brand community online. Podcast host Nicolas Baillache interviews Alan Perrottet of Decommerce for tips on delivering value, owning your platform, empowering superfans, gamifying engagement, and leveraging blockchain. Get actionable insights on community commerce in this blog.

Crafting Stories at Scale – George Huff on AI, Content, Social Commerce and Retail Strategy

george huff

In this episode of the Live Ecommerce Podcast, I spoke with George Huff, CEO and founder of Opal, about the major challenges large brands face in coordinating content across channels and geographies.

George provided fascinating perspectives on how AI could augment human creativity and ideation in the future of marketing. But he cautioned that brands need to carefully consider the ethical implications of AI-generated content.

As an example, Target leverages Opal’s platform to produce an astonishing 300+ pieces of social media content every single day. Keeping content aligned across topics, campaigns, channels, and regions at that scale is incredibly difficult without streamlining workflows.

According to George, Opal acts as the “middle management” layer for complex marketing organizations. The platform connects strategy and execution by providing governance, workflow, and collaboration tools. This enables consistency and rapid iteration crucial for high-velocity content operations…

Shoppable Video and Live Streaming Apps to Engage B2B Buyers

Shoppable video with Pam

Learn how B2B brands can use shoppable video and live streaming apps to engage prospects and customers in a digital-first world. Expert Pam Negoro shares insights on differentiating from webinars, experimenting with new approaches, and forging personalized connections via interactive live shopping.

Building a Brand: Beyond the Bottle, The Untapped Essence of Kara Goldin’s Journey

kara goldin

Kara Goldin, founder of Hint Water, shares her entrepreneurial journey and advice for overcoming doubts and obstacles.

Kara’s story provides valuable insights for entrepreneurs looking to turn their vision into reality. Her advice on persistence, validation, and storytelling can help founders overcome obstacles and connect with consumers.

Top 10 Tips to Enhance the Shoppable Video Experience

From live shopping to VOD - top 10 tips

Kickstart your live shopping with confidence and professionalism using these expert tips. From engaging visuals and background music to interacting with early viewers and ensuring technical readiness, learn how to create a positive and seamless viewing experience from the start. Consistency is key; with practice, your livestream introductions will only get better

Navigating AI and Human Contributions in Video Commerce Content Creation

video commerce and AI

In this podcast, host Nicolas interviews Emily O’Connor Keefe of ContentWriter.com on how AI is impacting ecommerce content. Key insights: Trust and accuracy top concerns with AI-generated product info that could cause returns. AI tools lack original thought and human connection compared to writers. Long-form buying guides need expertise. Emily emphasizes the premium on authentic writing to build customer trust. Finding the right balance of AI efficiency and human insight remains vital in ecommerce content.

Social Commerce Playbook Guide: Master Your Game To Success

liveshopping show

Unlock the secrets of effective liveshopping with our all-inclusive playbook guide. From creating the ideal environment to real-time engagement strategies, discover how to captivate your audience and amplify sales. Step into the future of interactive marketing today!” 📹🌟

Direct Response TV And Beyond: Navigating The Social Commerce Landscape

TLEP 81 | Direct Response TV

  Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. In this week’s episode, we are thrilled to have Ronald C. Pruett Jr. as our special guest. Ronald C. Pruett Ron has a remarkable career in the world of […]