The Power of Hyva for Magento Stores & Video Commerce

The Power of Hyva for Magento Stores & How it unleashes your Video Commerce Success

Hyva is revolutionizing the Magento ecommerce ecosystem by enabling merchants to deliver exceptional video commerce experiences. With its lightweight frontend, Hyva ensures blazing-fast page load times, crucial for seamless video playback and engaging product demos. Discover how brands are leveraging Hyva to handle traffic surges from successful video marketing campaigns without crashing. Explore real-world examples, best practices, and insights into the Magento community’s focus on simplicity and accessibility.

Elevating Brands: Melissa’s Strategies for social commerce on BigCommerce

Bigcommerce social commerce

As product discovery shifts to social platforms like Instagram and TikTok, social commerce is firmly on the rise, observes Melissa Dixon of BigCommerce. She notes that authentic, streamlined video content resonates better than overly polished productions. By relying on a vast partner network, BigCommerce focuses on core platform performance while empowering merchants to lead innovation in emerging areas like social commerce and live video shopping.

Livestreaming Best Practices With Stephanie Liu

liveshopping with Stephanie

Live streaming expert Stephanie Garcia shares her top tips for creating engaging video content: craft attention-grabbing hooks, prepare detailed run of show plans, get creative with audio/visual cues, and repurpose each show into multiple pieces of content.

How FashionGo is Pioneering Video Commerce for B2B

Video commerce and B2B - FashionGo

Livestream shopping, also known as liveshopping, has exploded in popularity in recent years. While typically associated with B2C social commerce platforms, one company is pioneering liveshopping for B2B wholesale fashion.

From Rural Stores to YouTube: Retail Marketing Insights from Carla at TIA Ecuador

Carla TIA

Ecuadorian retailer TIA is at the forefront of omni-channel retail marketing, blending physical stores with digital commerce. As Digital Marketing Manager Carla Paladines explains, TIA meets rural communities where they are comfortable shopping, whether in-store or through social commerce initiatives. By localizing its digital approach, TIA provides an excellent model for retail marketing strategies that connect with all demographics.

The Art of Community Building with Allan Perrottet

building community

Learn how to build a thriving brand community online. Podcast host Nicolas Baillache interviews Alan Perrottet of Decommerce for tips on delivering value, owning your platform, empowering superfans, gamifying engagement, and leveraging blockchain. Get actionable insights on community commerce in this blog.

Crafting Stories at Scale – George Huff on AI, Content, Social Commerce and Retail Strategy

george huff

In this episode of the Live Ecommerce Podcast, I spoke with George Huff, CEO and founder of Opal, about the major challenges large brands face in coordinating content across channels and geographies.

George provided fascinating perspectives on how AI could augment human creativity and ideation in the future of marketing. But he cautioned that brands need to carefully consider the ethical implications of AI-generated content.

As an example, Target leverages Opal’s platform to produce an astonishing 300+ pieces of social media content every single day. Keeping content aligned across topics, campaigns, channels, and regions at that scale is incredibly difficult without streamlining workflows.

According to George, Opal acts as the “middle management” layer for complex marketing organizations. The platform connects strategy and execution by providing governance, workflow, and collaboration tools. This enables consistency and rapid iteration crucial for high-velocity content operations…

Shoppable Video and Live Streaming Apps to Engage B2B Buyers

Shoppable video with Pam

Learn how B2B brands can use shoppable video and live streaming apps to engage prospects and customers in a digital-first world. Expert Pam Negoro shares insights on differentiating from webinars, experimenting with new approaches, and forging personalized connections via interactive live shopping.

Building a Brand: Beyond the Bottle, The Untapped Essence of Kara Goldin’s Journey

kara goldin

Kara Goldin, founder of Hint Water, shares her entrepreneurial journey and advice for overcoming doubts and obstacles.

Kara’s story provides valuable insights for entrepreneurs looking to turn their vision into reality. Her advice on persistence, validation, and storytelling can help founders overcome obstacles and connect with consumers.