Making the Most of Social selling – Top 5 tips! 

making the most from social selling

Making the most of social selling is top of the agenda for savvy marketing departments. But how can you achieve this?  

1. Own Your Digital Real Estate: 

As social media continues to evolve, it’s imperative to recognize the shifting preferences of users away from traditional platforms like Facebook and Instagram. Instead, they’re gravitating towards more intimate communities such as groups and messaging apps like WhatsApp. The void left behind has been eloquently described as “Social is lost to preachers, drunks, and mad dogs” by The Drum. So, what does this mean for your content strategy?

 Interestingly, one of the inherent benefits of social media has been the formation of communities around brands, fostering deep relationships between customers and products. Take, for instance, the remarkable sales phenomenon of the Stanley Cup, which can be attributed in part to a dedicated group of moms championing the product. However, to truly capitalize on this, it’s essential to build your community while simultaneously gaining ownership of the digital space your content occupies. Liveselling emerges as a potent tool in this endeavor, enabling you to forge genuine connections with your audience. Utilizing white-label solutions like eStreamly empowers you to seamlessly broadcast from your website to social media platforms, thereby not only facilitating meaningful interactions but also affording you ownership over vital consumer data.

2. Making the most of social selling use Consistency: 

Trust is the bedrock of any successful social media endeavor. Making the most of social selling requires, establishing a consistent schedule for your live sessions. This is crucial, as it allows your audience to anticipate and engage with your content regularly. Ensure there’s a recognizable pattern to your shows, guiding viewers on what to expect in terms of content and interaction.

3. Promotion: 

Often, the efficacy of social selling initiatives falters due to inadequate promotion. Simply put, if your audience isn’t aware of your activities, they cannot engage with them. Invest time and effort in promoting your live sessions through various channels, including newsletters, SMS messages, influencer collaborations, and organic social media posts. When thinking about making the most of social selling, building anticipation and awareness prior to your broadcast can significantly enhance its impact.

4) Content: 

Crafting compelling content is the cornerstone of successful social selling. Respect your audience’s time and preferences by ensuring your content aligns with your brand identity and resonates with their interests. Consequently, pay attention to details such as your background setup, scripting to stay on track, and technical requirements to maintain consistency and professionalism.

5. Repurposing: 

Additionally, don’t let your live content go to waste after the broadcast ends. Plan ahead for repurposing by leveraging tools like eStreamly, which allow you to slice and dice your content into smaller segments for distribution across various channels. From social media posts to blog articles, newsletters, and SMS messages, repurposing ensures maximum reach and engagement long after your live session concludes.

By implementing these five strategies, you can unlock the full potential of social selling, driving deeper connections with your audience and amplifying the impact of your marketing efforts.

Tags :
audience,creator economy,Marketing
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